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Ah! So This Is Why Shopping.com Is Entering The Financial Services Vertical 2 comments

by: David Jackson February 07, 2005 | about: GOOG / RATE / SHOP / YHOO    
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Bankrate made the following point on its Q4 earnings call:


The company currently uses graphical ads and paid links to advertisers on its site and in its rate tables, but doesn't use pay-per-click (PPC) ads. But CEO Tom Evans argued that the per-click bid on Overture for a mortgage ad is currently $5, and for a home equity ad $11. So Bankrate is evaluating whether it can make more money by using PPC ads.

Quick comment: No wonder Shopping.com wants to get into the finance category. Last week it reported that its average revenue per click in Q4 was $0.34.

Full disclosure: at the time of writing I'm long SHOP.

About the author: David Jackson
David Jackson picture
I'm the founder and CEO of Seeking Alpha. I worked for five years as a technology research analyst for Morgan Stanley in New York. I left in early 2003 to manage money (long/short) and explore new approaches to financial publishing, ultimately leading to the creation of Seeking Alpha. Prior to... More
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  •  
    Atakan,
    The article was written Feb 7th, 2005. Shopping.com no longer exists as a stock -- it was purchased by eBay.

    BTW, you can find article dates immediately below the headline.
    Best,
    David


    On Dec 17 10:44 AM Atakan wrote:

    > It is odd but there is no date attached to the article. Was this
    > authored in 2001 or 2008? Simple really...
    2008 Dec 17 11:33 AM Reply