Electronic Arts CFO Discusses Plans for Pogo in China (ERTS)

May. 4.06 | About: Electronic Arts (EA)

From Electronic Arts' (ERTS) fiscal Q4 2006 earnings conference call:

Warren Jenson - EVP, CFO, Chief Administrative Officer

At China Joy, EA won four PC awards.

Club Pogo now has more than 1 million subscribers, and revenue is up more than 40% year over year. In China, we have chosen our online operator, and are about to launch our closed beta for Pogo.

We are obviously busy in China and the rest of Asia, but we are also busy in Eastern Europe, too. By the end of fiscal 2007, we expect to have more than 300 active production and deployment personnel in China, India and in Eastern Europe.

Comment: Will Pogo succeed in China? Will it affect game offerings from The9 (NASDAQ:NCTY), NetEase (NASDAQ:NTES) and / or Shanda Interactive (NASDAQ:SNDA)?