Raw Data Report: Amazon, Logitech

Each day, Wall Street is flooded with stock research offering a multitude of conflicting investment opinions. As such, TickerMine is not in the business of providing more opinions. We believe that accurate raw data points can be used to gain insight in to the stock selection and valuation process.

The Sony Reader's (SNE) Popularity Pales Compared to Amazon's (AMZN) Kindle

TickerMine surveyed random readers across The United States this week regarding Amazon.com and its e-books. This was after the surprising news that Amazon's Kindle won't make it to the lucrative U.K. market until after Christmas. 35 people were polled and asked how much they would be willing to spend on e-books, do they own any, do they plan to buy one, what would be their main incentive for owning one, and between the Sony Reader and Amazon Kindle, which do they prefer?

TickerMine found that 60% of those polled do not own an e-book, but 40% do. Nearly 46% had no plans of owning an e-book this year but 54% claimed they will buy one soon. 31% claimed they would be willing to spend under $100 for an e-book, 34% put their budget at $100-$200, 23% would spend $200-$300 and 9% put $300-$400 as their limit. Incentives for owning e-books vary from the ease of wireless downloading (23%), the long battery life (23%), the volume of books it can carry (23%), the weight (6%), and the size (20%). And while 46% say they would use an e-book for reading books, 14% say they would use it for web content and 26% say they would use it to read newspapers. Finally, 57% say they prefer the Amazon Kindle, while 23% say they prefer the Sony Reader and 20% say they prefer printed material.

Gaming Accessories Are Best Selling Logitech (LOGI) Products

In TickerMine's latest poll, we talked to Best Buy (BBY), Radio Shack (RSH), and Circuit City (CC), and discovered that their best selling Logitech items are gaming accessories. Thirty-four percent of stores surveyed said gaming accessories are their top sellers. Mice and pointers (28%) and webcams (21%) also sell well. Logitech's best selling webcam is Quickcam for Notebooks (48%), followed by Quickcam Chat (34%) and Quickcam for Skype (17%). As for which product types sell the best? Accessories (79%) are outselling cables and parts (21%). Logitech's best selling speaker system for iPods is the Pure-Fi Anywhere Compact Speakers (55%), followed by the Pure-Fi Dream Speakers (31%).

Comments

[scienceparty:]

why do you keep repeating incorrect data? Doesn't the LOGI call belie your report? How can their gaming accessories be the best sellers when pointing devices swamp that category. Your methodology will always give wrong results here. Please do not repeat this as it is misleading. As well, you miss much of the IT accessory market with your survey

2008 Oct 22 02:33 PM

[Et tu, Brute!:]

I think e-books are here to stay and will be on the rise. As an avid reader, I with a moderate income, my new book purchases are very limited. Consequently, I make active use of the library. Often four fiction books a week.

I've been seriously eyeing Amazon's Kindle. Juggling time and trips to the library (still a marked savings against a hardback and paperback new publication) I think would off set fuel and time cost. I simply cannot keep every book I read, or hassle the donation or resale. New releases drop in value usually like a rock.

I just want to read the book. Kindle looks to be a really good solution. I think it will gain momentum over the next few years.

2008 Oct 22 09:27 PM

[Et tu, Brute!:]

P.S. : The cost of Kindle books is very moderate which is what makes it very attractive.

2008 Oct 22 09:29 PM

[ava:]

Et tu, Brute! >>

Give www.booksinmyphone.com a try. They give away books packaged up as java programs for cell phones. I find the reader is nice and clean and it's great to be able to flip out your phone and fill in a gap in the day.

If you have internet access from your phone then go to mobile.booksinmyphone.... and in a few clicks you can install directly to your phone - otherwise use the web site to install via your PC.

2008 Oct 24 12:32 AM