Garmin Set to Enter Smartphone Fray with Its Nuvifone

Garmin (GRMN) said Wednesday that it nuvifone, a GPS enabled phone, is on track to launch in the first half of 2009 and should hit carrier labs in the earlier part of the year.

Garmin added in a statement that it has signed letters of intent with carriers, but wouldn’t provide further details until the nuvifone gets closer to launching.

In July, Garmin announced that its smartphone was being delayed. The good news: Garmin remains on track with its revised timeline. The bad news: What is Garmin’s phone going to do to stand out amid cutthroat competition in the smartphone market with the likes of Research in Motion (RIMM) and Apple (AAPL) duking it out?

Meanwhile, Garmin reported third quarter earnings of 87 cents a share on revenue of $870 million. Wall Street was expecting earnings of 83 cents a share on revenue of $858 million.

The problem is that Garmin cut its outlook for the rest of the year. For 2008, Garmin is projecting earnings of $3.78 a share on revenue of $3.6 billion. Wall Street had been expecting earnings of $4.13 a share on revenue of $3.9 billion.

In a statement, CEO Dr. Min Kao said:

We are experiencing challenging macroeconomic conditions, yet Garmin’s products continued to attract consumers, generating revenue growth and allowing us to expand our global leadership position in the industry during the third quarter. While most of our segments continue to grow, we are cognizant of the continued economic slowdown and business climate.

While the economy is an issue the fact that every smartphone will have GPS technology may be a bigger concern. Will the nuvifone give Garmin a fighting chance?

Comments

[Rubens Morse:]

It's funny that most people from New York who don't drive a car still don't understand what a PND does. And will every smartphone have a GPS in it? It's more a dream that a fact.

2008 Oct 29 11:28 PM

[Hedged In:]

Interesting article. See my comment (on my comments page) about the decline in GPS devices in Amazon's top sellers, though.

2008 Nov 25 07:21 AM