Can VF Corporation Do It Again?

| About: V.F. Corporation (VFC)

For short term traders, nothing creates a more enticing investment opportunity than having a stock fall despite beating earnings estimates. However, for VF Corporation (NYSE:VFC), the recent 5% fall after earnings provides an attractive entry point for long term traders as well.

It was April 2011 when VF Corp posted first quarter earnings of $1.82. That number soundly beat estimates of $1.61 and extended the company's streak to six consecutive quarters of topping projections. Yet, immediately after the report the stock fell nearly 8%.

It took shares almost two months to climb back over $100 per share. However, once they did they immediately climbed to a new all-time high of $130 before retracing again after another solid report.

Such has been a recurring theme for this stock and its recent performance following earnings. A month ago after announcing a third quarter figure of $3.52 that came in over 18% higher than last year's $2.87 reading, the trend continued. This time, shares dropped over 7%.

Investors have their reasons to pull money from the stock followingVF Corp Has Continued to Grow Over the Last Few Years earnings. After all, the last eight times the company has reported, shares have been either right at or within 5% of all-time highs. However, with the company's continued growth, there's no reason to believe such a long term upward pattern can't continue.

Now the company does have its risks. Currently trading with a P/E ratio over 17, the stock may come across as a little pricey. Still, the holiday shopping season may breathe even more life into its shares.

Although I have been skeptical at how much success retailers will find this holiday as a result of big name companies like J.C. Penney (NYSE:JCP) and Best Buy (NYSE:BBY) losing business and posting deteriorating earnings, the season is still a time for opportunities.

With VF Corp ranking 14th last year in satisfaction rankings with a customer satisfaction of 85/100, the company's management also gives me no reason to think they will do anything to hurt their own bottom-line. With an annual dividend of $3.48, the stock shouldn't be hurting any investors, either.

Any buy orders here should have a stop loss order at $150 and, given immediate weakness following earnings, short term investors should look to take profits before the company's next scheduled earnings report in late January.

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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