Finally Yahoo Does Something Right: Takes Over No. 2 Spot in Web Video

The latest video market share figures for September from Nielsen Online’s VideoCensus have been leaked to Beet.TV, and they show a huge 56 percent jump from Yahoo (YHOO to 264 million videos streamed during the month. Yahoo’s share still pales next to YouTube’s 5.3 billion streams. But it pumped out 95 million more streams than in August, when Yahoo was trailing Fox  (NWS)(i.e., MySpace), MSN (MSFT), and Nickelodeon, according to Nielsen Online. And Yahoo attracted 10 million more individual viewers online, to 29.9 million. (Compare to comScore’s Video Metrix numbers from July, which had Yahoo in the fourth spot).

People still watch 20 times more videos on Google's (GOOG) YouTube than on Yahoo. And just the number of streams YouTube added in September alone (592 million) was more than twice as many as Yahoo’s total stream count. YouTube also has a bigger overall audience (81.9 million unique viewers).

But the percentage of videos that Yahoo can put ads up against is much higher than YouTube’s. One estimate that was thrown around at a recent online video panel that I co-moderated earlier this week was that YouTube only monetizes four percent of its videos, which would be 214 million streams. So depending on what percentage of Yahoo’s videos are shown with ads, it might catch up to YouTube on revenues faster than the raw numbers would indicate.

The same logic can be applied to Fox’s 242 million video streams, and the other big video sites behind it - allthough Fox, MSN/Windows Live, and Nickelodeon all saw declines during September in Web video market share.

What accounted for the big jump in Yahoo’s video share? Original programming such as Primetime In No Time (a synopsis of what Web watchers missed on regular TV) is generating 100 million streams, according to Jimmy Pitaro, Yahoo’s VP in charge of sports and entertainment. And the No. 1 video on Yahoo is this fan mashup of the Shakira song “Hips Don’t Lie.” No, they don’t.

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Comments

[madmilker:]

Jimmy crack corn and he don't lie....!

2008 Oct 31 03:48 PM

[yeahright.:]

listen this might be the only thingthey get right for awhile...in the latest round of layoffs Yahoo employees are being told they might want to look around for a job....but they don't know if they are the latest on the"hitlist" under after Thanksgiving. I have a very good friend over there....she has been waiting for her boss to all her since MONDAY>>>STIL... NO CALL......They might as well take this group of employees they are now torturing and lead them off to the gas chamber......Yahoos won't be able to find jobs.....the Microsoft deal should have happened at least they would have known where they stood in a merger.....and the country wasn't totally in a crapper in that time yet......Microsoft please stay away who will be left you wouldn't want to employee in managerment but a group of heartless souls.....and how about the new headquarters in Nebraska...don't start me on that lets start a blog on that....oh Happy Holiday's to the Yahoos who will bleed purple....I wish you better things

2008 Oct 31 04:47 PM