YouTube Is on a Roll

Nov.11.08 | About: Alphabet Inc. (GOOG)

Just yesterday, it was Metro-Goldwyn-Mayer that signed a deal with YouTube (acquired by Google (NASDAQ:GOOG)), allowing the video site to run full-length versions of movies (although the initial selection was somewhat less than stellar). Today, the site announced a deal with Freemantle Productions, the creators of the American Idol reality-show franchise, that will see the production company create a channel for all of its existing shows, but also a new channel for exclusive content that it will create specifically for YouTube.

Soon, YouTube will be carrying ad-supported TV shows from CBS , clips from LionsGate (NYSE:LGF) movies with pre-rolls and post-rolls, full-length movies from MGM and exclusive content from one of the world’s leading reality-show producers.

Not bad for a site that started with video clips of funny cats and skateboard pratfalls, and is still considered by some to be a kind of trailer-park ghetto of video (yes, Mark Cuban, we’re looking at you). With Hulu.com adding plenty of mainstream content too, the competition in online video definitely seems to be heating up.

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