411 Needs 911: The Yellow Pages Buyout Bust

 |  Includes: IDARQ, RHDC
by: Paul Kedrosky

Was the 2002 yellow pages buyout boom the most awesomely mistimed private equity move ever? Okay, that’s saying a lot, but still: Buying such services for their ad revenue just as the yellow pages business blew up in the face of search (read: Google) ubiquity has turned out badly. This Internet thing turns out not to be a fad.

Check the following Google News timeline of the rise and fall of yellow pages buyout interest, and then go read this WSJ story on the subject.