The Radio Advertising Metric: GM, Banks Disappear

Here is the latest chart of brands advertised most heavily on U.S. radio. If you recall, it has been an interesting indicator of economic wobbles for high-profile companies. This time around things are fairly stable -- although recent heavy advertisers at GM and the banks have disappeared entirely.

[via MarketingCharts]

Comments

[Hedged In:]

Any idea why Wal-Mart's spending is down so sharply? Is it just seasonal?

2008 Nov 26 03:18 AM