US Searches Rise 7% in October, Google Dominates

Americans conducted 12.6 billion core searches in October 2008 - up 7% from September - while Google (GOOG) Sites maintained its top position accounting for nearly two-thirds of all core* searches conducted, according to the monthly comScore qSearch analysis of the US search marketplace.

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US Core Search Rankings - October

Google Sites led the US core search market in October with 63.1% of searches conducted, up 0.2 percentage points from September, followed by Yahoo (YHOO) Sites (20.5%), Microsoft (MSFT) Sites (8.5%), Ask Network (IACI) (4.2%), and AOL LLC (TWX) (3.7%).

Of the 12.6 billion searches conducted at the core search engines, Google Sites handled 8 billion core searches (up 7%), followed by Yahoo Sites with 2.6 billion (up 9%) and Microsoft Sites with 1.1 billion (up 8%).

US Expanded Search Rankings - October

In the October 2008 analysis of the top properties where search activity is observed, comscore reported that Google Sites also led in October, with 10.8 billion searches, a 6% increase vs. September. Yahoo Sites ranked second with 2.7 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 770 million.

* Core search data is based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Comments

[BobTrader:]

It is amazing how Yahoo has slowly lost its share of search business. I used to split my budget 60/40 Google/Overture(yahoo)... But now I basically put it all in Google. Yahoo missed the boat, and so did MSN.

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2008 Dec 02 11:15 AM

[The Useful ...:]

This is bad for publisher that Google is having monopoly in this area. Microsoft should acquire yahoo and give tough competition to google. This should in turn benefit the consumer at the end.

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2008 Dec 02 12:05 PM