Seeking Alpha

Keith Fitz-Gerald

From Money Morning:

I don’t know about you, but I could only pick my mouth up off the floor when I watched the Big Three’s CEOs beg for a taxpayer-funded bailout this week. Never mind the fact that they’re now asking for $34 billion (up 36% from $25 billion two weeks ago), or that they drove to DC in a caravan of new hybrids that would make the Keystone Cops proud.

What got my attention was that Ford’s (F) CEO Alan Mulally, after admitting "big mistakes," attempted to sway Congressional members by saying "we’re really focused now."

Perhaps I’m not the brightest bulb in the bunch here, but it seems to me that’s what the Big Three said in the 70s when Japanese cars invaded in earnest; that’s what they said in the 80s when quality suffered; and that’s what they pitched in the 90s with SUVs and trucks. Yet their market share has dropped from more than 70% to less than 50% today.

They’re so "focused" I can’t stand it. And I can only wonder what they’ll say when Chinese automakers hit our shores in the next few years at retail prices that are 30% less than Detroit’s production costs.
Even at $1 a year, these guys are overpaid in my book - but I digress.

The so-called Big Three are nowhere near the anchor of American industry that Detroit would have us believe. And the arguments they’re using are superficial at best. Maybe that’s good enough to bamboozle some people, but I like to think the American public is smarter than that.

Essentially what they’re saying boils down to this…that the Big Three - GM, Ford, and Chrysler - contribute billions of dollars to the purchasing chain. Allowing them to go out of business would disrupt this chain, and somehow affect 3 million jobs.

It might, but chances are, not for the reasons they’ve laid out.

The Big Three are manufacturers. They do not exist to purchase things. They exist to make and sell them. And their success or failure is based uniquely on how well they meet the needs of consumers who buy their products which, of course, leads directly to how much market share they have. Or not.

It’s Elementary Economics, Dear Automakers.

That brings up the notion of basic supply and demand. If you recall high school Economics 101, supply is the total amount of goods and services (in this case cars) available for purchase. Demand is the amount of a particular good or services that a consumer or consumers will want to purchase at a given price.

Demand curves are normally downward sloping because consumers typically buy less as price gets higher. Similarly, supply curves are upward sloping because there is typically less consumption at higher prices, which means more supply remains unpurchased.

In their rush to portray their industry as the lynchpin to supply as well as the victim of foul economic conditions, they’re forgetting that their failure will not bring about the total destruction of demand. History is literally littered with failed companies. Demand will no more fall off because the Big Three fail than people will stop buying beer if Budweiser goes under.

What’s far more likely to happen is that Honda (HMC), Toyota (TM), Tata (TTM), Mercedes, BMW, Chery, Geely and other companies will fill the void. Chances are that not only will these companies absorb key elements of the purchasing chain, but the workers, too. History shows that industry consolidation is actually a positive influence for the remaining companies and their workers. History also demonstrates that during periods of industry consolidation there really isn’t anything other than short-term loss in business activity. Other firms will move in… if there’s demand.

Bottom line, what Detroit’s really after is a bailout that will preserve the status quo and implicitly reward 40 years of inept management, bad decisions and poor quality. It simply doesn’t make sense to throw $34 billion at businesses that are losing $6 billion a month.

Like the other Federal bailouts (which I, as a proponent of the Austrian school of economics and free markets, think are fundamentally wrong), a taxpayer-funded bailout would do nothing to increase Detroit’s competitive position. Instead, a funded bailout would serve as a sort of punitive tax on successful companies like Toyota and Honda, just to name two of the most obvious. It would also allow Detroit to come back for more money after they blow through anything given to them now.

There are still plenty of strong automobile companies operating in the U.S. making a slew of products ranging from ultra-plain utilitarian models to large-scale trucks and all sorts of luxury vehicles in between. And more will probably come here if they fail.

So here’s to the natural order of things and, hopefully, a levelheaded Congress that will let the markets take their natural course and force a shakeout…not a bailout.

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This article has 18 comments:

  •  
    All bailouts are bad, but auto industry is more deserving of bailouts than banks. Amazing that the debate to bail them out by 25-40 bln has taken so much longer than the debate to throw trillions at mismanaged banks.

    2008 Dec 07 07:39 AM | Link | Reply
  •  
    My mouth hit the floor when i read your story. The mistakes at Ford happend before Mulally came on board. During the time he's been with Ford he's turned that company around and thay have a good plan.
    2008 Dec 07 08:19 AM | Link | Reply
  •  
    Where were you in 1996 when the Detroit 3 (and Toyota and other imports) were selling SUV's like hotcakes. Was it still 30 years of bad decisions back then? No. It's what we wanted and we bought.

    Other companies cannot just "fill the void". Do you know what will happen to the supply base?

    You really don't know anything about the auto industry if you haven't seen the latest quality results and the Car of The Year awards given to the Saturn AURA, Chevy Malibu, and the fact that in many segments, the Detroit companies sell more efficient alternatives than their Japan-based alternatives. And here's a newsflash for you: the Detroit 3 still sell nearly half of the cars and truck sold in the U.S.

    What about all the tax incentives that the foreign companies received to build plants in so many states? Aren't those "bailouts"? The Detroit 3 are asking for LOANS not bailouts!

    Please do our country a favor and don't act as an armchair quarterback when you don't even know about the auto industry and all that's involved in designing, engineering, developing, and manufacturing vehicles. You can't just start building cars like you an cell phones or like you can start a brewery.

    I wrote an article about the loans to the auto industry and why they're necessary. The situation is not all the fault of the Detroit 3 and their decisions. Their products are better than the media gives credit for...

    uh2l.blogs.com/things_...

    UH2L
    2008 Dec 07 08:25 AM | Link | Reply
  •  
    I have heard that Toyota sold two million cars in Japan last year? And isn't it true that American car companies are not allowed to build factories there by Japanese law? And isn't it also true that to export cars to Japan one has to go through about six months of government red tape and inspections per car? And isn't it true that the legacy costs to Japanese manufacturers in Japan are as great or greater than in the U. S. because they have what is called lifetime employment? Is it not true that Toyota and GM have parity in total worldwide production numbers? And because Toyota was able to sell two million cars in it's own closed market, would not that imply that GM sells two million more vehicles everywhere else? Does anyone know what percentage of vehicles sold on Japanese soil are foreign made? Do Japanese automobile manufacturers enjoy monopoly power in Japan? Would it not be true that by giving those companies monopoly power the Japanese government is subsidizing those companies at the expense of the Japanese consumer? And since Japan is subsidizing their auto industry does that not put American domestic brands at a competitive disadvantage (since one half or more of all Japanese branded cars sold in the U.S.A. are made in Japan)? Is it worth it to us to forever cede our manufacturing base to Japan (and others) for a brief downturn, easily bridged, with a relatively small amount of capital? Is it not true that the American domestic brands pay as much as 147 billion in taxes per year? Would it not be unwise to give up these taxes forever in the future, for lack of financing now?
    2008 Dec 07 10:28 AM | Link | Reply
  •  
    Keith,, enough of your free enterprise pontifications... We all knew that.. What we are really dealing with is WHAT WILL HAPPPEN RIGHT AFTER GM AND FORD GOES DOWN THE TUBES?? this is the real issue right now.. As you should know that nothing is static... There will be reactions to actions like you learned in your chemo-economic classes..?? I know I am making it up. but the facts remain that it is a unknown uncharted terrority out there, and we had lived with our own automobile industry for 100 years and the roots grew forever already.. Unless we reinvented our means of transporation like we did with our shitting horses back in the horse and buggy days with belching bouncy jalopies, our wisdom prevails that we have no choice but to help our own automobile industry here. If we dont, I can give you a hint... what will happen to our yen to dollar ratio ?? How does 25 yen to a dollar sound to you... think it twice, buster!! Capitalism had its heydays and it is over! Big oil and big cars with help from fuel efficient buyers to stretch oil supplies has to end.. The party is over! We mean business today.. GM and Ford can do it... If you dont think so, please turn your back to me and i am itching to kick you squarely in your butt!
    2008 Dec 07 11:13 AM | Link | Reply
  •  
    Big Oil reaped obscene profts from GM and Ford SUV and PickUp productoin by hundreds of billions of dollars... What do GM and Ford get in return? Your reeking stinking free enterprise pontifications...?// You are a square!!
    2008 Dec 07 11:24 AM | Link | Reply
  •  
    Big Oil boasted about ability to replace depletion with new reserves through new technologies like horiziontal drilling ,etc... Americans thought it was okay to resume gas guzzling.. GM and Ford simply cannot tell Americans where to decide the hemlines... GM and Ford sells what Americans and UAW wants... UAW miilitant negotations discouraged GM and Ford from developing fuel efficient models that well to do Americans will never drive , anyway... now you tell me GM and Ford was poorly managed, HECK NO!! You are wrong! GM and Ford is worthy of a second if not third, fourth , fifth , sixth or even tenth chance...
    2008 Dec 07 11:28 AM | Link | Reply
  •  
    Bad decisions was mostly made by American drivers not GM and Ford... All was not lost becuase Big Oil reaped the profits off them... Nothing was lost... It was all your bad decisions...GM and Ford are just manufacturing plants that means jobs and taxes for America... The day will never come when cars can be bought by well to do Americans and the rest of us will ride buses... NEVER! Now it is YOU WHO WILL PAY FOR YOUR BAD DECISIONS NOT GM AND FORD, BUT YOU, YOU, AND YOU OVER THERE FOR CONTINUING TO REFUSE TO DRIVE FUEL EFFICIENT CARS ... YOU ARE STILL SQUANDERING OUR FININTE OIL SUPPLIES WITH YOUR GAS GUZZLING FINE EUROPEAN AND LEXUS CARS...you dont need them.. we need to drive our own kinds of cars not YOURS!! NO MORE FINE CARS FOR YOU, UNDERSTOOD!???
    2008 Dec 07 11:33 AM | Link | Reply
  •  
    I am for open competition in America but not a total wipeout of our own.. A line has to be drawn... 50% market minimum? 80% or whatever.. This encourages better products no matter whose is better.. Everything gets better through competition.. It is not always management's fault. It is also labor 's fault for excessive demands ...It is also consumer's fault for not buying the best products.. Anyone who thinks we can create a perfect world is an absolute Vodka idiot!
    2008 Dec 07 11:50 AM | Link | Reply
  •  
    It is also our government's fault , anyway ... Our government could have enforced our companies to do more.. I am not saying that it is easy.. We all learn from mistakes... Capitalism dont learn from mistakes.. it just abandon them and run for greener pastures ...I learn my mistakes , too.. It is not all about dollars and cents.. it is about personal growth for everyone... Sometimes a tree is overgrown and in need of pruning . capitalists would chop down the trees... I would prefer to prune...Pop and mom operations is just weeds that you can pull all you want... Save the trees!! Hug the trees!!
    2008 Dec 07 11:55 AM | Link | Reply
  •  
    I keep losing respect for capitalists today but I am still a firm believer in capitalism.. I am also a growing believer in socialism..
    2008 Dec 07 11:59 AM | Link | Reply
  •  
    I dont believe that capitalists is up to the job of running our economy all on their own, anymore.. Never again. Why? Capitalists dont communicate... they clam it up and compete to win at our great expenses , neverthelessly.. Communications is critical... if not, guns will be the only communicator... Want this? I dont think so... Humans has evolved into complex thinking creatures and we are ready to communicate more and be better able to accept mistakes and help others. We will still be able to protect our new ideas and surrender old ideas that dont work. We will be able to better gauge how much is needed to be done . Wipe outs, I dont think so...
    2008 Dec 07 12:04 PM | Link | Reply
  •  
    What is being sought---and what will be granted--is not a "bailout" of GM, Ford and Chrysler, which have very little equity left to rescue. It is a bailout of the UAW.
    2008 Dec 07 12:10 PM | Link | Reply
  •  
    If we think more and harder, capitalists will have a tougher time going which is good for them.. Capitalists will learn to recognize intangible values as well as tangible values like profits... It is not all about profits... It is also about qualities. The days of capitalists travelling westward like forever is over! The stocks will be valued for both tangibles and intangibles .. Earnings will be no longer be the sole rule... It will be what the company does for our people as well as shareholders... We had been abusing our shareholders too long and it has to end... There is no turning back to the archical days of old dumb capitalism..anymore..
    2008 Dec 07 12:20 PM | Link | Reply
  •  
    You either bail out UAW or bail out Toyota, Honda and NIssan by letting GM and Ford go down the tubes... They would be delighted to take the last 50% of our car market without any road bumps... Yens would go up in value against dollars.. I am not getting soft on UAW,,, UAW had been punched squarely in the face already!! The capitalists dont care about tax revenue loss from GM and Ford, they already hold stock in Toyota and Honda and Big OIl... The capitalists still assumes that they will still be driving in 15 mpg Lexuses forever.. They dont care about the rest of us.. What makes them think that we will believe their free enterprise baloney?? We are not incompetent, we are not going to be wiped out by capitalists.. This is crazy!! If they keep going, we will take away their rights to bear arms and this should make them think twice ..
    2008 Dec 07 12:28 PM | Link | Reply
  •  
    It is a privilege to be rich and successful... There is no assurance about that... Nothing!! We can always vote capitalists out , anyday... the meek shall inherit the world , that is... It is a deliciate balance for capitalists... the best the capitalists can do is to keep fooling us and getting away with it... I am no longer fooled anymore.. I will tell it all to everyone so everyone will know... Many of us are too preoccupied to better second guessing the capitalists and they will gladly listen to me... Capitalists, beware of me , never mind the dog...
    2008 Dec 07 12:33 PM | Link | Reply
  •  
    Mr. Fitz-Gerald, please list the mistakes and poor quality so that they may be avoided in future. I know about some of this stuff; I was there at GM. What do you know?

    Mr. Gumby, you ARE a thinker - AND a blogger. While you are going down the road to socialism please keep in mind that means GOVERNMENT ownership. Personally I don't trust the government, nor did the founding fathers. They put a lot of stuff in the constitution to protect us FROM the government. Now who are you going to get to enforce the constitution? The GOVERNMENT ? If you want to do a little socialism I suggest you join the battle to protect Social Security. The capitalists would love to get their hands on that, and if they ever do it will be because the GOVERNMENT let them.
    2008 Dec 07 02:06 PM | Link | Reply
  •  
    Hmmm.

    Lets see, 8 trillion committed sight unseen (by the American public), with
    zero oversight by congress to Banks/financial institutions unknown (by the American public or Congress) by a group of private banks (the fed) who as we speak are thumbing their noses at Congress over requests asking to know the who/what/where/how and why exactly happened to that 8 trillion. And yet you and your ilk spend literally thousands of pages demanding we abandon our own car companies. Even thought that would result in the direct lose of about 3 million jobs. Funny I don't believe that if we had let those banks go into receivership we would have lost a 10th of that number of jobs. Not only that, those banks have hundreds of billions in assets that could have been easily liquidated.
    At least the ones we have been told about. These trillions stolen by the fed are a clear violation of the law and the US Constitution.

    And lets be clear here; much of the money given illegally to the banks by the Fed has just been handed out no strings attached. The US car companies are only asking for a low interest LOAN! It was not by accident that the bailout bill passed by Congress included a clause that prevents criminal prosecution of the banks receiving the money or the individuals giving away the money!

    Since you claim so fervently to being a free market follower; where is the cry by you and the hundreds of other paid hacks bashing the UAW to abolish the Fed and absolve the American people of the debt owned those criminals? You are a hypocrite of the first order. And you clearly have an agenda that is contrary to the best interests of the People of this great nation.
    2008 Dec 08 08:44 AM | Link | Reply