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Customers are gong to McDonald’s (NYSE: MCD) in record numbers despite the lagging economy. The average consumer ate at the golden arches an average of 2.7 times in November, compared to 2.4 times a month in November 2007. This data compiled by Geezeo’s Main Street Spending Index (MSSI).
The average spend per each visit has also increased from $6.98 in November 2007 to $7.24 in November 2008. That means customers spent an average of $19.78 in November 2008, which is up 16% from the $17.09 customers were spending in November 2007.
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McDonalds is still the fast food king. Their 2.7 monthly visits per customer are even more impressive when compared to their main competitors. Customers at Burger King (NYSE: BKS) visited only 1.7 times a month, while Wendy’s (NYSE: WEN) customers visited 1.8 times in November.
It seems the Big Mac and Quarter-Pounder may never go out of style.
Disclosure: no positions
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