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In an interesting new development, the Major League Baseball channel has found a new home on the Sirius (SIRI) side of the satellite radio dial. Previously this programming was not available to Sirius subscribers because the contract prohibited it. In essence, Sirius XM had to sit down at the table and make an arrangement that would allow MLB to be inclusive in any Best Of programming packages.

The natural time for the negotiations was shortly after the merger was approved. This would have allowed the Sirius side of the subscriber pool to enjoy MLB. That never happened, which indicated that perhaps there was a gap between the folks at MLB and the folks at Sirius XM.

Okay, not a big deal right? Well, that depends on how deep you want to look, as well as how much you want to speculate. You see, there is a small issue of $120,000,000 sitting in escrow. This escrow was established between XM and MLB prior to the merger. The money is just sitting there, unused. This money would be very helpful to Sirius XM Radio right now.

So why would negotiations be happening months prior to Spring training? A logical answer is that there was more than just programming offers being discussed. Yes, this is speculation, but there exists a possibility that Sirius XM and MLB have come to an agreement that would at least make the cash flow of the deal more friendly, and could even free up at least some of the escrow money.

With major debt issues in 2009, Sirius XM Radio will be making efforts to gain a financial edge wherever they can. It could even mean discussions with the NFL to make their $45 million due this year something more friendly.

So, consumers can listen to some hot stove baseball chat, and investors can consider what other conversations the dealings with MLB entailed. Time will tell.

Disclosure: Long Sirius XM

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This article has 34 comments:

  •  
    Dont hold your breath!
    2008 Dec 15 08:37 AM | Link | Reply
  •  
    Is this good news or bad news?
    Major League Baseball is hugh for new and current Sirius subscribers. Many current listeners are waiting for the MBL package before they sign up for the "Best of XM" programing.
    "Take your time but hurry up"!
    2008 Dec 15 09:56 AM | Link | Reply
  •  
    Thanks for the info Tyler....

    In a world of negatives on this situation, this is a step in the right direction. SIRI has to do all of this and more to get in line with their current situation.
    2008 Dec 15 10:45 AM | Link | Reply
  •  
    Tyler I always enjoy your reporting regarding Sirius/XM since I personally have a comparative small stake in the satilite company. A measly 4,000 shares the first 1000 of Sirius which I bought some 4 years ago at $1.62 a share. At age 78 I currently no longer play the market but will hang on to the shares just in case things work out for the company. My convidence is in CEO Mel and his administrative staff. Whether I live long enough to see the stock get back over a dollar a share only the good Lord knows. Keep up the good work of reporting news relating to Sirius/XM hopefully good news. Thanks Tyler and good luck in your career.
    2008 Dec 15 11:35 AM | Link | Reply
  •  
    How do i vote on the internet for the shareholder meeting. I do not have a control number yet, I own my stock through sharebuilder, I own 36000 Shares and would like to vote my opinion. I never received anything from Sirius or sharebuilder.
    2008 Dec 15 11:39 AM | Link | Reply
  •  
    Made I thought was a good comment. It was complementing on Tylers continued reporting of activities effecting the Sirius/XM company. I did want to raise the question regarding the stock activitity. Seems to me with all that volume and no really movement in the stock there has to be some stock price manipulation?
    2008 Dec 15 11:46 AM | Link | Reply
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    Two comments, first to Edster. Where have you been? We all know this is whats going on most definately by sidemarked hedge funds that are being paid by the Bondholders to hurt or stop the refinance issues. Second. Does anyone subscribe to SIRI/XM for Baseball? If so Who. I say take the escrow and pay off the debt and let the 10 folks that accually subscribe for baseball be unhappy for a year or so to appease the masses here. Baseball/NBA/NHL and all of these sports should be looked at to free some cash.
    2008 Dec 15 12:14 PM | Link | Reply
  •  
    Just saw a report on MSN that said Howard might leave in 2010. He apparently said that would be his "swansong". It was speculated that this could be a negotiating strategy. Either way - more money after what he got initially or actually leaving - not good news.
    2008 Dec 15 12:57 PM | Link | Reply
  •  
    if there is definate manipulation, then why doesn't siri buy back enough shares to hurt the shorts. They have to cover or risk taking a bath in margin calls or lost funds. Why doesn't some insider buy a whole bunch of shares. Anything to move the stock price.
    2008 Dec 15 01:13 PM | Link | Reply
  •  
    thanks for alerting us investors to this, very interesting.

    but how the heck did you find this out? was this publicized, even if in their quarterly statement or something?
    2008 Dec 15 02:02 PM | Link | Reply
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    I assume that the escro money is to assure payment to MLB over the life of the contract? If not, could SIRI us it as collateral, or at least use part of the money as collateral until the payments are due?

    I am not a Baseball fan and am wondering if Baseball is a profitable venture for SIRI? I would ask the same of other contracts. It just seemed to me that, after the signing of Howard Stern, XM seemed to enter into a series of foolish deals to try to regain the momentum they were losing. I wonder if buying XM was like buying "a pig in a poke", so to speak.
    2008 Dec 15 02:02 PM | Link | Reply
  •  
    Exactly what should SIRI use to buy back the shares? They have no spare cash.
    2008 Dec 15 02:03 PM | Link | Reply
  •  
    Hi, Can someone explain all these 100 and 200 stock transactions. They seem to move the price more then large ones (there was an 11,000,000 buy that produced no change but these 100 and 200 transactions keep bring down the price when it does manage an increase. No one could afford the commisions on 100 and 200 share trades. (every once in a while they do a 900 share trade when the 100 and 200 trades have no downward movement.)
    this has to be a broker or market manager right? (since the commisions on some many little trades would eat up any profit)
    Currently there have been 31 million shares traded today to produce a ,0004 change from fridays close.
    2008 Dec 15 02:18 PM | Link | Reply
  •  
    Hi, You use what ever cash you have. Two can play the same game. Sirius uses 100 mil to buy 700,000,000 shares. SP goes up 3 cents. They sell and make 21 million.
    Naby companies have made mony buying and selling their own stock. My question is why Sirius did not short it's own stock during all the turmoil. It was quite clear the price was going down. (I think qoogle made quite a bit in it's early days)


    On Dec 15 02:03 PM bananaz wrote:

    > Exactly what should SIRI use to buy back the shares? They have no
    > spare cash.
    2008 Dec 15 03:05 PM | Link | Reply
  •  
    hi, sorry about the spelling. I don't have my glasses. That was supposed to be "many companies" You can't edit your own comments here.
    2008 Dec 15 03:21 PM | Link | Reply
  •  
    one thing people forget. if SIRI insiders buy or sell stock in their own company it has to be publicly reported which would drive the shares up. they then would have to buy the shares at a higher price and then when they repert the sell they would be selling them at a huge loss after the general public dumps their shares. Also the Hedge funds would play this ball against the company to hurt their finances even further and would position them even better. The bondholders would love this action. They already think they will own this company in 2009. I know this because i have a few friends that hold some huge debt on SIRI and they have expressed to me their opinions. Just like stock they are speculating and hoping.
    2008 Dec 15 03:34 PM | Link | Reply
  •  
    Hi, OK how about they buy a billion shares and run them through a shredder, The SP goes up so they issue new shares to pay debt. (it would not take a billion share issue to get more back then they spent)
    2008 Dec 15 03:38 PM | Link | Reply
  •  
    NLS Time (ET) NLS Price NLS Share Volume
    15:45:38 $ .1434 100
    15:45:38 $ .1436 100
    15:45:38 $ .1436 175
    15:45:38 $ .1437 100
    15:45:31 $ .1434 100
    2008 Dec 15 03:46 PM | Link | Reply
  •  
    sorry but no one can convince me investors are trading 100 shares of a .14 stock
    2008 Dec 15 03:48 PM | Link | Reply
  •  
    Hi, I may not have been clear about this strategy. Sirius announces it is going to buy back stock. This results in SP going up. They issue new shares to pay debt and SP declines. They execute the buy and SP goes up they issue new shares and SP declines. Without doing a R/S they pay off debt and reduce outstanding shares.
    2008 Dec 15 03:57 PM | Link | Reply
  •  
    mogami_99...

    The transactions to which you refer are partial orders. Largely from people who are buying or selling under 5K share orders. Don't forget under a buck, you can't set up market day orders, they have to be limit. If you're an experienced trader, you always use limit orders anyway no matter what the price is, but under a buck is always limit. And it depends on what the limit is, the spread is, and what other negotiations go down between MM's and brokers that determine how many shares get bought or sold at any given time (and at what exact price). While orders are being filled, prices and willingness change within the spread and if one MM is only interested in taking up to a certain limit, the order might have to go to another (or several) to finish being filled. So...what that means is a 5K or 2K share order can have several 100sh, 200sh, 500sh, trades before the full order is finally filled.
    2008 Dec 15 05:49 PM | Link | Reply
  •  
    s162

    Good explanation and important to keep in mind that some accounts also don't accept any limit order that is more than two decimal places. So while the majority of the day you can watch on level II a stock trade in ten thousandths of a penny, your broker may only allow you to place an order for .14 or .15. In order to get a buy in at .1452 you have to put a limit buy order in at .15 and trust your broker to get the best price for your 2000 share order. Some at .1430, .1453, and so on until its filled. My E*trade retirement account allows me access to see level II but only lets me place two decimal place limit orders. My cash account with Ameritrade, allows me to put exact price bid and ask prices in to four decimal places. Big difference if your trading large amounts of shares, not so much for small orders. Just thought I'd butt in..... hope you don't mind.
    2008 Dec 15 08:55 PM | Link | Reply
  •  
    not at all cos1000...

    Good point and part of the mix. I use Scottrade and I'm able to put in to the thousandths...which helps a little. But even then there's the extra place to haggle over...which can easily (and does for me) create plenty of partial orders. Considering when people only get to the hundreths, that leaves a lot of haggle room at these low prices (and sucks for the trader).

    I found an interesting article while looking at another beaten stock CHTR (you think SIRI's got problems... -- they've got 20B in debt and are currently seeking to cut deals with current bondholders)...I think the more telling thing is they closed today @ .12... SIRI is .14...similar circumstances but I'd call CHTR way worse. I guess the Street is non-descretionary about debt...period.

    Anyway, I saw this article by our favorite Bear WallSt 24/7 Doug M. This posted on Sat but never made it to SIRI's page. Wonder why? But here's what he has to say (more of the same).

    www.247wallst.com/2008...
    2008 Dec 15 10:48 PM | Link | Reply
  •  
    cos1000...

    btw...'not at all' meaning of course I don't mind...

    But when reading that 24/7 article notice how Doug now says SIRI has traded under .10. We all know that was a one trade spike (.08). But Doug exploits it as if they spent days or anything more than one trade below .10. What an ass.
    2008 Dec 15 11:07 PM | Link | Reply
  •  
    Planning to add another 10K today. Any suggestion about the timing please?
    2008 Dec 16 04:40 AM | Link | Reply
  •  
    Far away

    For what I've been seeing it usually trades down between open and around 11 am and then hold your breath at the close if it crawled up at all, they've been bringing it back down. Good luck. BTW, that's strictly looking at the chart and there hasn't been a whole penny move, other than Friday's Senate news from Thursday night, and then it was back in this .14 - .15 range. Good luck!!
    2008 Dec 16 08:48 AM | Link | Reply
  •  
    s162

    Yeah depending on where they stand on the business model, without the company defending the stock price and company publicly, the company is ripe for pick and choose reporting. Kind of tiresome and definitely frustrating.
    2008 Dec 16 08:50 AM | Link | Reply
  •  
    Free Money FED 0% makes the effective bank rate 0.18% official.

    If Mel does not fund this debt now it means he never had any plan to finance and stock holders were always the patsy.
    2008 Dec 16 10:30 PM | Link | Reply
  •  
    FED Reports big bank hording funds over $70 Tril including bailout. Fed bank rate 0.18% but we pay morguage rates at 4.5%... Lots of Bank money around.

    Will Mel finnance now?

    Not if he never planned too...

    This is the telling and defining moment Mel never thought would come...
    2008 Dec 16 10:49 PM | Link | Reply
  •  
    SirusDun...

    The key rate for Mel is 3moLibor. After Fed decision yesterday, today it's fallen to 1.578. Lowest I've ever seen it is 1.11 several years ago. I just heard someone say on CNBC today that they expect it now to crash below 1 sometime in January. This could be playing into Mel's hand. He's said he was looking at Libor plus 6 or 7. If it slips under 1, he could lock in a rate under 7%. But a point I've made many moons ago, their never gong to even go for 6 and change. To refi, they wouldn't do anything for less than 4.5 and that will be impossible...

    So...bring on the shares my friend. Your point is correct. Given Mel's own math, refi was never on the table. The only refi they would do is if they got the same 2 or 3 they're getting from the bondholders (but at the expense of the common)...which ain't happenin' and never was going to. I will fall over sideways if he announces some sort of refi tomorrow or thereafter. I'm waiting for the announcement of phase two of the orginal deal. And that's to wipe out debt (and commoners) with shares. What else?
    2008 Dec 17 03:43 PM | Link | Reply
  •  
    sl62................. if he does wipe out the debt {and commoners} with shares tomorrow................. do you sell all shares immediately after the meeting, and hoard cash untill Bk and restructuring/with no debt going forward.? ..thanks ..killer.
    2008 Dec 17 06:54 PM | Link | Reply
  •  
    Cos............... would apreciate your input on this model as well . thanks.. ...killer.
    2008 Dec 17 06:55 PM | Link | Reply
  •  
    I am sure a cheap JUMBO loan could be found in this market. Things are historic. But, don't blink as Hyperinflation is next.

    Banks have been told more bad is on the way. This is why the Banks are still "Hording" the money. I happen to know Citi was told to get out of China as part of the bailout. I can't say more...

    Sirius is an FCC protected monopoly of SATRAD band space. In one form or another Sirius can not fail. It could go into an operational BK or be stolen private on the cheap. But someone will make millions.

    This meeting and Mel’s action in the next 10 days with bank financing this low, will tell the true story.

    Was it the plan to rape stock holders with shorts and double down dilution? We may never hear the answer but it will be obvious.

    Mr. Mel, now the economy really sucks. It is telling on you... LOL

    So, what you going to do Mel? Our Lawyers are getting restless....
    2008 Dec 17 07:19 PM | Link | Reply
  •  
    I am long in Sirius so I will NOT want to kill it.

    However, what would be tomorrow’s value of Sirius if information was confirmed that:

    “Mel turned down a very low rate, multi year, multi million dollar loan from an investment group”?

    Who would pay more for that kind of information?

    What are you going to do Mel? LOL…
    2008 Dec 17 07:33 PM | Link | Reply