Cadbury, Group Danone and Hershey: What Will Christmas Bring?

In the quest for more Christmas-related stock stories, this post will cover food, starting with Premier Foods [PFD/LSX], who has 7.23% of its shares outstanding on loan (%SOOL). This is an increase from 5% in October, but is down from nearly 8% in July, and down again from 8.1% over the last fortnight. Utilisation is at 16.77%. PFD’s share price has fallen from 100p in August to around 23p now. However, there has been a recent increase in its share price in the last week, up from 19p, which could explain the covering of short positions.

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The Hershey Co. (HSY) has 4% SOOL, down from 9% in the spring of this year. Utilisation is at 32.78%, down from 60% at the beginning of this year. Hershey’s share price has fallen from $55 in June to currently stand at $35.

In Europe, Groupe Danone (GDNNY.PK) has 6.58% SOOL, up from 5% in June. The company’s share price has fallen from 63EUR in January to around 42EUR, now. Utilisation is at 25%.

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Cadbury (CBY), who had an earnings release on Monday, has 1.3% SOOL, down from 6% in early October. The company’s share price has fallen from 650p in September to 450p in mid-October, and is now back up to 570p.

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