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Dell (DELL), Hewlett-Packard (HPQ), IMB (IBM), Microsoft (MSFT) and the runt Apple (AAPL) will all be fighting over customers this holiday season while Google (GOOG) will be directing the purchases. The indentured and strapped American consumer has been reigning in their purchases. All the malls I have visited have been extremely sparse while those present were unencumbered by any bags. As the deflationary credit contraction intensifies, holders of capital continue seeking safer and more liquid assets in which to allocate capital while prices nose-dive and economic activity grinds to a halt.

FOR THE CONSUMER

CIO reported on a case brought by the New York attorney general where Dell was recently found guilty of fraud, false advertising, deceptive business practices and abusive debt collection practices. Stay away from rattlesnakes. There is extreme discontent with Microsoft’s Vista and 92% of developers are simply ignoring it.

It seems no small wonder that the runt, Apple, has grown U.S. consumer market share to 21%. Apple’s products are expensive. The ACSI has found an industry wide decline in consumer satisfaction but Apple and Google have defied this trend and recorded a new all-time high for consumer satisfaction. I am not sure if the cause is whether Apple’s products are getting significantly better or whether Windows-based machines keep getting more and more painful to use. For those who do make the switch, the Genius Bar at Apple stores provides service on moving one’s data and information and for the truly sadistic Windows can be run on Apple’s computers. These fundamentals bode well for Apple but it still appears overpriced at a 16.8 P/E. If the P/E gets down to around 7 and if it maintains these strong fundamentals, then Apple may appear as a buy.

Likewise, Google providing free and superior tools like Google Docs which integrate into Apple’s iPhone may pose a threat to Office which is one of Microsoft’s cash cows.

CASH RICH

Dell has repurchased $12.8B of shares over the past three years and has still seen their share price fall from $33 to around $10. IBM is perched atop $53B in current assets and only $44B of current liabilities while having repurchased about $28B of stock. Microsoft, the free cash flow king, over the past three years has repurchased about $47B of stock, paid over $11B in dividends, hoards about $43B in current assets and has helplessly observed their share price fall from about $27 to $19. Hewlett-Packard’s accounts receivables appear bloated and their change in cash equivalents was ($5.6B) in 2007 but nevertheless appear very healthy with $47B of current assets and $50B of total liabilities. All of these international companies appear cash rich in the current environment.

GOLD IS A CHEAP INTERNATIONAL CURRENCY

At all times and in all circumstances gold remains money and therefore is the most important currency in the world. As required under the International Accounting Standards gold is a monetary commodity. For example, footnote 14 of the 2007 Annual Report for the Bank for International Settlements states, ‘Gold is considered by the Bank to be a financial instrument.’ Gold is carried in the cash section of the balance sheet.

On May 20, 1999, Alan Greenspan testified before Congress, “Gold is always accepted and is the ultimate means of payment and is perceived to be an element of stability in the currency and in the ultimate value of the currency and that historically has always been the reason why governments hold gold.”

During the 1990’s Mr. Rubin had devised the gold leasing scheme with the intent being elucidated by Dr. Greenspan’s testimony in 1998, “Nor can private counterparties restrict supplies of gold, another commodity whose derivatives are often traded over-the-counter, where central banks stand ready to lease gold in increasing quantities should the price rise.”

GATA’s alleged central bank gold price suppression scheme may include the COMEX’s participation. Mr. Robert Landis, a graduate of Princeton University, Harvard Law School and member of the New York Bar, has asserted that “Any rational person who continues to dispute the existence of the rig after exposure to the evidence is either in denial or is complicit.” GATA alleges that the central banks have less than half the gold claimed.

The sophistries weaved by the derivative illusion has greatly affected gold’s price. Gold is not a portfolio asset; everything else is. For example, the $700B bailout represented approximately 20% of the all the gold ever mined in the world. When there is a real liquidity crisis there are no TARPs, TAFs, TALFs and other CRAPs which are intended to confound, confuse, deflect and misdirect. Former Federal Reserve Govenor Lyle Gramley has suggested a revaluation of the Federal Reserve’s gold. A revaluation from the current $42 per ounce to Gerald Celente’s suggested $6,000-10,000 is not unreasonable given the condition of the Federal Reserve’s current tumescent balance sheet. This would also bring the Dow towards its twice historic lows of about one ounce of gold.

HOARD THE CASH

The computer majors, or anyone else for that matter, can purchase gold and put options. Then they can protect themselves from the ultimate liquidity crisis by sending their armored trucks to the COMEX, having them loaded up with the supposed gold and hauling it away. Taking physical delivery is extremely important because there are approximately 140 ounces of ‘paper gold’ for every ounce of physical gold. This is a key reason why the oil majors should truck away their gold instead of using problematic ETFs such as GLD or SLV (GLD) (SLV). Someone will be left holding the bag of worthless paper gold.

The COMEX currently has about 1.3M ounces of gold or about $1.1B. The entire eligible COMEX stockpile represents an immaterial 0.61% of the current assets or about 1% of share repurchases over the past three years of DELL, HPQ, IBM and MSFT. Why buy back stock when gold is available to be trucked away? Owning the gold would function as a hedge against the increased counter-party risk and insulate against potential bank failures such as Wachovia (WB), Washington Mutual (WAMUQ.PK) and IndyMac while shielding them against adverse credit market conditions resulting from Bear Stearns, Lehman Brothers (LEHMQ.PK), etc. As these large international corporations already own multiple currencies, owning and possessing physical gold, the ultimate international currency, would provide an anchor to their balance sheets during this time of economic turmoil.

CONCLUSION

Because (1) the entire banking system is unstable, (2) their own shares are plentiful, (3) gold is extremely cheap money and in short supply relative to the size of their balance sheets, and (4) to reduce counter-party risk therefore the major computer companies should just buy and take delivery of physical gold instead of buying back their own shares.

There is extreme instability in the worldwide monetary and financial system accompanied with the counter-party risk of the banks. The large computer companies, or you for that matter, can easily eliminate counter-party, Herstatt and settlement risks with gold clause contractions under 31 U.S.C. 5,101-5,118. The evolution of currency in the Information Age has provided and individuals are using credible transparent and reliable digital gold currencies. These eliminate the economically inefficient fractional reserve banking and its attendant risks. Bullion hoards are turned into convenient functional currency for ordinary daily transactions either with international parties or domestic employees.

As the economic pain from the current system intensifies, more rational market participants will seek out alternatives and eventually substitutes, as they are with Apple and Google, to the current monetary system which will only increase the velocity of gold and its perceived value. Those companies which embrace the new monetary systems first will be best positioned with solid balance sheets based on real and solid assets. Who better than the technology companies?

Disclosures: Long MSFT and GOOG. No other positions in IBM, DELL, AAPL, HPQ, GLD or SLV.

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  •  
    Interesting article. I'm very bullish on gold and have a position in Apple.
    2008 Dec 22 08:23 AM | Link | Reply
  •  
    Rubbish.
    2008 Dec 22 08:25 AM | Link | Reply
  •  
    When you think about it, Gold is just a "fiat currency" too.
    Sure, it has a LONG history, but in some apocalyptic future, what will you be doing with that gold horde?
    Oh... you'll be trading it for food, clean water, shelter, and fuel, won't you?
    So WHAT IS "money"?
    In "Your Money or Your Life", the author explains that money really represents "life energy". So you go to work, and donate some "life energy" to get "money", as a value keeper. You exchange that money with other people who do things for you, with the same incentive (design and build your house, car, bicycle, etc). Where does gold really enter into this? ok, instead of having a wealth of several pounds of gold, if we unwind the currency into gold (hey! that's creating a GOLD BUBBLE!) we all end up with a few grains of gold. So what? we really have no use for the stuff that a few grains wouldn't cover anyway! Sure, it's PRETTY in jewelry, makes good tooth fillings (did fluoride toothpaste wreck the value of gold??) and conducts electric swell. But a little goes a LONG way, and modern people are not going to revolve their life around how much of a metal element they need or consume.
    Also, TONS of it are mined every year, so you can't say it's value doesn't inflate either.
    2008 Dec 22 08:54 AM | Link | Reply
  •  
    "I am not sure if the cause is whether Apple’s products are getting significantly better or whether Windows-based machines keep getting more and more painful to use. "

    The answer is "yes". Apple's computers were substantially superior in 1989, when I started using them, and, though they had a discouraging "sideways" period around system 7.x (1995-1997-ish), they have ALWAYS been a better experience for users. But the gap really widened when Steve Jobs came back and 1) moved to a UNIX kernel 2) integrated development tools from NeXT that are decades ahead of anything else out there 3) ramped up the styling 4) figured out that MP3 players were an interesting place to be. In contrast, MSFT has weak development tools and has been incapable of moving to a UNIX kernel. I think they have geeks that could do it, but Ballmer is basically a loud-mouthed sales guy, and they need someone who knows how to direct a technology transition at the top.They have added issues, because they have no control over the hardware (like Apple does) and they have decades of enterprise junk they have to support to keep thei keep customer base from jumping ship to Mac and/or LINUX.
    2008 Dec 22 08:58 AM | Link | Reply
  •  
    You state that AAPL would be a buy at a p/e of 7 but not currently where it is at 16. With most predictions of a flat sales this holiday period the only way to move p/e would be a decrease in share price which would equate to AAPL at $39 a share.

    Do you really believe that AAPL is going to hit $39 a share?? Thanks for going out on a limb and stating that AAPL is a buy at 39.
    2008 Dec 22 09:22 AM | Link | Reply
  •  
    I think you meant "for the truly masochistic", not "for the truly sadistic".
    2008 Dec 22 09:32 AM | Link | Reply
  •  
    As Andy Zaky has pointed out, AAPL's P/E is a poor measure of its priciness, because it doesn't account for the fact that most of the profits from iPhone sales are counted as deferred revenue, in accordance with GAAP rules. Cash flow gives a better picture of the situation. In addition, Apple has no debt, $25 of cash per share in its piggybank (and growing fast), and a very attractive PEG figure.
    2008 Dec 22 10:23 AM | Link | Reply
  •  
    Well, whether the nominal share price will be $39; I do not know but the ratio is what I would consider important. It is similar to my 'buy' zone for the DOW being when it crosses with 1oz of gold. Whether that is DOW 850 or 40,000 I do not know.


    On Dec 22 09:22 AM bluemarlin1402 wrote:

    >
    > Do you really believe that AAPL is going to hit $39 a share?? Thanks
    > for going out on a limb and stating that AAPL is a buy at 39.
    2008 Dec 22 10:29 AM | Link | Reply
  •  
    Very good points but considering opportunity costs being stocks trading with 1-3 P/Es that pay 5-20% yields and operate in other countries and currencies ....


    On Dec 22 10:23 AM Roger Knights wrote:

    > As Andy Zaky has pointed out, AAPL's P/E is a poor measure of its
    > priciness, because it doesn't account for the fact that most of the
    > profits from iPhone sales are counted as deferred revenue, in accordance
    > with GAAP rules. Cash flow gives a better picture of the situation.
    > In addition, Apple has no debt, $25 of cash per share in its piggybank
    > (and growing fast), and a very attractive PEG figure.
    2008 Dec 22 10:31 AM | Link | Reply
  •  
    Gold is not fiat currency because it is always accepted as money and unlike fiat currencies it does not require immoral and unethical coercion against innocent people by governments through Legal Tender laws.

    I really don't think there needs to be any type of Mad Max apocalyptic future. Perhaps apocalyptic for fiat currencies.

    Gold cannot be in a bubble because it is commodity based. An ounce of gold is always worth an ounce of gold. It is fiat currencies that are in bubbles because their intrinsic value is nothing because they are not commodities but synthetic commodities. The FRN$ bubble Ponzi scheme is in search of a golden pin and its going to find one. As millennia of experience has dictated with countless fiat currencies in the fiat currency graveyard; the market is more powerful than governments.


    On Dec 22 08:54 AM Johnnymack wrote:

    > When you think about it, Gold is just a "fiat currency" too.
    > Sure, it has a LONG history, but in some apocalyptic future, what
    > will you be doing with that gold horde?

    > Where does gold
    > really enter into this? ok, instead of having a wealth of several
    > pounds of gold, if we unwind the currency into gold (hey! that's
    > creating a GOLD BUBBLE!) we all end up with a few grains of gold.
    > So what?
    2008 Dec 22 10:37 AM | Link | Reply
  •  
    Apple has $28.5 a share in cash. If that is removed from the PPS you have your P/E of 7. But who the hell buys stock on P/E valuation alone? Answer: Grandmothers and homeless people.

    Oh, and I would never buy gold at these levels. Why buy something that everybody and his uncle has bought and ran the price up? The time to buy gold is when nobody wants it, and the time to sell gold is when everybody wants to buy. The easy money has been made. You are feeding on their scraps.

    But feel free the follow the herd. Moo cows..... Moo.
    2008 Dec 22 11:27 AM | Link | Reply
  •  
    You mean "rein" not "reign." Yes, to gold.
    2008 Dec 22 12:52 PM | Link | Reply
  •  
    If you don't look at AAPL's books using GAAP, and account for iPhone sales in the quarter in which they are sold, AAPL's P/E is around 5. FIVE. If you want to base your investments on P/E - which I think is oversimplistic - then you should at least try and make certain that you're counting every firms' earnings in the same fashion.

    To do otherwise is indicative of either cluelessness or dishonesty. You shouldn't claim to be an analyst if you can't figure out that different accounting procedures necessitate different interpretations of the numbers.
    2008 Dec 22 02:09 PM | Link | Reply
  •  
    On Dec 22 12:52 PM GMiki wrote:

    > "Yes, to gold."

    You and millions of grandmothers across the country feel the same way. You'll never make a dime with that strategy........Too late to the party. The time to buy gold was in 2000. Here's a chart to show you the direction it's heading now:

    www.the-privateer.com/...

    But feel free to buy at the top if you so choose.
    2008 Dec 22 05:26 PM | Link | Reply
  •  
    Good point infinite loop, the best time to buy gold was in 2000. But I disagree that we are already late for the party. Considering that the US still has numerous problems with its Economy, the USD dropping in value and debts it can only pay with more debts. I can imagine Gold prices could still rise above $840 an ounce - possibly hitting $2000 this next five to ten years.
    2008 Dec 22 07:44 PM | Link | Reply
  •  
    I was a computer consultant for years and eventually got burnt on Windows (3.0 to XP). What did I do? In 2004 I bought a PowerBook g4 and I am happy to report the darn thing is still not only working very well, but answers all of my needs today, even if I don't consult in the same industry anymore. Yes, Apple has less computers to offer than other companies, what they offer is top notch and just plain old works. What a relief it is to have a machine that works and doesn't get in my business way. Yeah, I smile when I use my laptop again... or what is it now, notebook?
    2008 Dec 22 08:21 PM | Link | Reply
  •  
    Yes, Ballman is a cheerleader. But wasn't Ray Ozzie the guy that was brought in two years ago to fix all the MSFT software problems? How's that coming? What's in store in the next Vista version now in beta test?
    2008 Dec 22 10:35 PM | Link | Reply
  •  
    Good luck on that share price. I'll buy at $80.
    2008 Dec 23 01:05 AM | Link | Reply
  •  
    Why is the $700Billion dollar number still being used for the banker bailout?

    The number is now over 8 TRILLLLLLION.

    You hear that?

    8-10 TRILLLLLLLLLLLLLLLLION...

    Wake the hell up America!! Your being robbed!!
    2008 Dec 23 11:30 AM | Link | Reply
  •  
    you mean affected, not effected


    On Dec 22 11:36 AM Mr. Awesome wrote:

    > But if there are 140 oz of 'paper gold' for every ounce of 'real
    > gold' how is that different than fiat??? That actually is bubble-ish
    > because the extra issuance of 'paper gold' has effected the fundamental
    > value of the 'real gold'
    2008 Dec 30 05:06 PM | Link | Reply
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