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AAPL WEEKLYWoops!

Apple's (AAPL) earnings were a disappointment and the stock plunged 10% overnight (not reflected yet in Dave Fry's chart). Of course, first it went up 3% during the day but we won't split hairs, the earnings failed to excite but did nothing to scare us off - especially considering that this quarter had one less week than last year's Q4 (fiscal Q1 for AAPL). That's a 7% handicap to overcome.

Nonetheless, AAPL managed to squeeze out $13Bn in profits in 13 weeks and since they've also done a lot of share buy-backs this year, those earnings represented a whopping $13.81 per what is now (briefly, I think) a $465 share. That's just for a quarter. Amazon (AMZN), by comparison, HOPES to earn 0.27 per $268 share this Q and MAYBE, if all goes well, $1.73 for the year or about 2 weeks of AAPLs earnings for the whole year. And, for that, you are expected to pay what is now much more than 50% of AAPL's stock price.

IBM (IBM) was just rewarded for reporting $15.25 in earnings per $200 share for the entire year and that's in-line with Exxon Mobil (XOM), which earns $9 per $90 share and GE (GE), which makes $1.80 per $22 share. Netflix (NFLX) jumped 40% overnight because they earned 26 CENTS for the quarter. Now a share of NFLX is $140 for earning what AAPL does EVERY 12 HOURS.

(click to enlarge)You can read the rest of my commentary on AAPL from my tweets (with special links my Member Chat commentary) here and here. As AAPL was (and still is) my One Trade for 2013 and the only one that's still cheap as both Tesla (TSLA) and Chimera (CIM) have really taken off since I mentioned them last Tuesday - it's only fair to share our ongoing adjustments with the public as well. This is a good time to remind people that last year's "One Trade", Bank of America (BAC), also had a nice pullback before really taking off later in the year.

As I said on TV last Tuesday: "AAPL can go down to $400 from here ($485 that day) but, if you are a long-term investor, so what?" So the entry on the One Trade is still valid and, if anything, today should be a good day to sell puts as an initial entry on new positions but, as I noted in the pre-market Alert to Members - we have to wait and see how the pricing works out in the morning but our official entry was $485 so $465, or even $450, is nothing to freak out about.

As I mentioned in yesterday's post, our longer-term positions were covered ahead of earnings with longs on SQQQ, the 3x ultra-short on the Nasdaq and the Nasdaq is down 1.5% pre-market (where we're playing the /NQ Futures long over the 2,725 line) and that will push SQQQ up 4.5%, from $36 to $37.50 - which doesn't seem like much but our hedge is March $36 calls at $2.15 and they should be about $3.15 at the open, up 46% on a 10% drop in AAPL - that's how you hedge!

We also sold the AAPL April $555 calls for $16.70 in yesterday's afternoon Member Chat - just in case AAPL's earnings were less than stellar so, between that $16.70 sale in our $25,000 Portfolio and the 20 contract hedge in SQQQ, we'll see how much of the drop in the AAPL July $450 calls, which were $77.25 yesterday, will be offset by the hedges.

And what do we do with the profits from our hedges? Roll the long contracts to an even better position, of course. That's how we ended up in the July $450s in the first place - AAPL keeps getting cheaper and we keep taking advantage...

Two of our virtual portfolios (the Aggressive $25,000 Portfolio and, of course, AAPL Money) are now pretty much all AAPL so it's time to move into the call-selling phase of our plan. In the case of the $25KP, for example, we're in the long position (July $450 calls) for net around $100 so our job, between here and July, is to sell about $10 a month worth of calls to whittle that net down and then, anywhere over $480 that AAPL finishes in July will be our profit. As I noted above, we already sold $16.25 in calls yesterday and we also hedged with the SQQQ play and now we can sell some puts and some more calls - but first we'll see how the morning looks once the market opens.

(click to enlarge)Meanwhile, the other indexes (than the Nasdaq) are holding up quite well in pre-market and that's a very bullish sign. Figure AAPL is 20% of the Nasdaq so a 10% drop is a 2% handicap on that index and the Nas is only down 1.5% so that means that, DESPITE AAPL's disappointing report - people are still buying the rest of the index. That's a lot more faith than we thought the market would have and we'll see how things hold up today but we're well over our lines now and the Big Chart doesn't look worried at all, does it?

Still, yesterday's headline was "S&P 1,500 or Bust, $555 or Bust on AAPL" and we clearly aren't making that $555 line in the near future, which means 1,500 on the S&P is doubtful, which means my warning on Tuesday that we may have come too far, too fast and need to consider taking our winnings off the table still stands.

So let's watch our levels very carefully. It's a given that the Nasdaq won't hold 3,150 but they'd better hold 3,100 and, while we expect the S&P to struggle to get over 1,500, we really don't want to see a failure at 1,480 (the 7.5% level).

Yesterday's earnings play for our $25,000 Portfolio from Member Chat was on F5 Networks (FFIV) and, in that one, we may have been too conservative as we bought 4 of the April $100/110 bull call spreads for $3.30 ($1,320) and sold 3 of the weekly (tomorrow) $100 calls for $2.90 (870) to pay for most of it, leaving us with a $450 net on the $4,000 worth of spreads ($1.13 per long position). FFIV popped to $103.50 on its results and that means we'll owe our short callers $3.50 back if the gains hold up. Hopefully, we'll get an even roll to the Feb $105s, which were $2.80 at yesterday's close and then we'd be $2,000 in the money on our longs before we have to pay the callers back their first penny - that's a nice adjustment.

It's all about adjustments today and we'll see where we end up with AAPL but plenty more earnings to play with and we have oil inventories at 11 and we're still shorting /CL Futures off the $96.50 line ($96.40 was just tested at 8:10) and we had a nice dip yesterday to $95, which is a $1,500 per contract gain on the shorts. We also discussed shorting gasoline (/RB) off the $2.85 line and that's down to $2.835 this morning and that may not sound like much but gasoline pays $420 per penny, per contract so that tiny, little move was good for $630 per contract - and the Egg McMuffins are paid for!

Look for AAPL to make lows before 10 and then we'll see where that buy line is but $450 should hold.

Disclosure: I am long AAPL, SCO, GDX, TZA, CIM, GLD, BA, TSLA, SQQQ. (More...)

Additional disclosure: Positions as indicated but subject to change (fairly bullish mix of long and short positions - see previous posts for other trade ideas).

From Philip Davis:

USO, QQQ- Phil, thanks for these plays. Out of USO for about 65% gain today and just keeping 1/4 QQQ.

- Ksone88, July 14, 2011  


Phil, You were on the $ today with your calls almost exactly on the turns – Krap kuhn krup (Thai for thank you very much).

- Jomptien, July 14, 2011  


Thanks for the USO directions today. Made it 3 times (up/down/up) for a very nice win.

- Doro165, August 2, 2011  


Phil, I don’t know how I can thank you enough for your guidance this past week. I’m up significantly in my portfolio and I’ve never been so relaxed watching the market panic. Thanks once again for being here for us.

- thechaser, August 2, 2011  


Oil – thanks Phil, got in late at 0.53 on the 38p today, set a sell for 0.75 and took the dog for a walk – 70% gain and more than enough $$ to buy dog food. TZA Aug 35/40 BCS – closed out for a 100% gain in under a month – thanks again for introducing me to these trades.

- CanuckBob, August 2, 2011  


GOOG, NFLX and AAPL all bought last hour Friday. Sold into the excitement the first hour today for an average of 15% on the options. And lots of them. Thanks again Phil for teaching me so well.

- lflantheman, August 2, 2011  


Your board has been fantastic helping the less experienced (includes me) navigate through all the turmoil. The contributions from your members has been well rounded, objective, and extremely helpful. Sans the politics you have built a fantastic community and that is a tribute to you. I thank you and all fellow members for there contributions over the past few days. Fantastic group!

- dclark41, August 3, 2011  


Phil – Not that you dont usually, but you have DEFINITELY earned your money this week. THe recommendations have been PERFECT. Selling into the initial excitement (MULTIPLE TIMES), hedges, everything. Im reading this when I get home from work and want to cry b/c I cant trade at work! I might have to start getting up at 3 AM though to catch those trades bc youre killing it then too! May you and yours have a blessed weekend!

- Jromeha, August 5, 2011  


On Optrader’s section yesterday he was asked how he works with AAPL as an investment. He replied that he just ‘plays with the covers’. I’ve got a separate portfolio where I use primarily this technique over the past 6 months. Up 60% The principles involved are stock selection, patience, patience, using covers to protect profits, rolling covers to maximize premium return, and exiting when covers are gone and stock price is high. Sometimes it’s hard to remember where you learn to do this stuff, but much of it is from integrating principles I’ve learned here with thing I already knew. Thanks for the help on this, Phil and others.

- Iflantheman, August 8, 2011  


Thank God for Phil. A few months ago (April) I didn´t even know what hedging was, and someone recommended I should check out some of Phil´s plays, especially on the retirement portfolio. When I first started to read it, none of it made a blind bit of sense to me, but I stuck with it and gradually began to work through some of the trades to see how it worked. Now I am putting on 5:1 SPY backspreads combined with bear put spreads, entering and leaving positions after consulting the VIX, and engaging in other esoteric maneuvers that are keeping my portfolio above water.

- jmm1951, August 18, 2011  


I took $2 (up 133%) and ran on those USO puts, quite a bit more than the 20 you played in the $25KP. Thank you once again for turning a bad market week into a great personal week. You will be happy to know I am back to cashy and cautious with a few of your favorite longs into the weekend. Thanks to Phil, JRW and all the members who share their knowledge here.

- Dennis, August 18, 2011  


Phil, I just wanted to say thanks for being there. The world needs more of you. Your site continues to positively change my life daily.

- Chasw, October 18, 2011  


GIVE THANKS/PHIL Have not done my 10,000 hours, but a couple of years at PSW, and moved from fishing with a single line to owner of a commercial trawler (metaphorically speaking). Now I fish with many lines. It is amazing when you go over the same information time and time again, eventually it clicks. Like planting trees; being the house, 20% sale items, selling into the excitement. and patience. I just sold an AAPL Jan 12 340/390 BCS financed by the sales of Jan 12 275 Put. The trade was put on one year ago for a net credit and exited five minutes ago for a 49 dollar per contract profit. No point in waiting till opex to see what happens, and I will just sell 10 of those VLO puts to make myself net the round 50. I no longer worry about opex coming as I have adjusted well in time for most positions that go against me. I still make some howlers (RIMM, TBT, TRGT) but I play the percentages and my winners outdistance my losers by many miles. I would never be in this position if it were not for Phil. He is a treasure, pure and simple. The goose that lays the golden egg if we care to listen and practice. Phil, a mighty big thank you.

- Winston, January 5, 2012  


It is amazing how much confidence you engender, Phil………..I knew the 1% a day trades and repeated often were possible as I had done in stretches, and I knew kill zone trades were also possible and 5% to 10% returns per month were very possible with practice, experience and smart risk management all without having to take a lot of risk, but I guess I was talking to the disbelievers and since I have dropped them into my 'why bother to try to explain it' file and come over to the dark side at PSW I feel soooo much more content not only with the returns, but with the company and a comments and the obvious opportunity to learn and learn and learn some more. It all helps the mental and emotional discipline of the trading too. So thanks again.

- Roro, January 11, 2012  


Way to go Phil! Have I said how much I appreciate your site lately! Your ability to teach and your willingless to give others a forum to demonstrate their own skill sets makes your site remarkable. I got great help from you, jmm1951, and Iflantheman (special thanks!) today. Hell, if I have many more days like this I may even be able to sign up for a full year rather than doing it just quarterly. Tomorrow is another day but, fabulous job today!

- dclark41, January 25, 2012  


Phil- I would like to echo the sentiments of dclark41. Joining this site was the best thing I have ever done to aid my growth as a trader/investor. There are so many smart and experienced people here sharing their ideas that regardless what your investing style is you will learn something daily. Thank you and all the regular contributors for your generosity.

- Acd54, January 25, 2012  


Maya, After years of being pretty good at picking stocks I still managed to lose almost as much as I made.All the reading Phil asked us to do as a new member (And everything else I can get my hands on lately) has revealed my Achilles Heal.Good stock picks do not necessarily make money. My problem was swinging for the fences. Since becoming a member Jan 1 this year and getting into to scaling into small trades I am amazed at the steady profit growth I have experienced already while not worrying about getting killed. And having fun doing it.. Phil, Thanks for the education, the help you give and the chance to learn more and get better. Also thanks to all the members who have answered the few questions I had when your not around.

- Ricpar, February 2, 2012  


You are doing a fantastic job. I think most of us our very well balanced and consequently have learned how to manage through these ever so short declines in the market without panic.

- Dclark41, April 5, 2012  


- Ricpar, February 2, 2012  


Phil has some great insight into the market. He's given me a different perspective on the market and I know I'm a better trader/investor because of it. I've been trading options since the late 80's and Phil is right. Unless you know what is going to happen (how can you, unless you have insider information), then do what the smart money does - be the house. Remember guys, we're allowed to sell options. If you're afraid to be short, then do a spread to limit your liability. When I think about the money I've made and lost on options, a good approximation is that I win 30% of the time when I do a straight buy; I win about 70% of the time when I do a spread; I win nearly 90% of the time when I sell naked.

- Autolander, April 11, 2012  


I've been trading/investing since the early 80's (my dad started me out young). I've had seven figure accounts (in the past) and I've done lots of trading, so I can say that I'm a well seasoned investor. Phil is the real deal. His trades make sense and his strategy is sound. He sees things that others miss and he's one of the best at finding price anomalies. When he makes a mistake, he has an exit strategy already planned. He hedges very well and he has an instinct which tells him to go to cash or to be all in.

- Autolander, April 13, 2012