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Whoa, guess what: Former National Association of Realtors chief economist David Lereah didn't entirely believe what he was saying about the wonders of the pre-bust U.S. real estate industry. It was, as he says, his job to put a positive spin on things.

Q. Were you wrong to be so bullish?

A. I worked for an association promoting housing, and it was my job to represent their interests. If you look at my actual forecasts, the numbers were right in line with most forecasts. The difference was that I put a positive spin on it. It was easy to do during boom times, harder when times weren't good. I never thought the whole national real estate market would burst.

Q. The NAR's latest forecast calls for a slight increase in home prices next year. Thoughts?

A. My views are quite different now. I'm pretty bearish and have been for the past year and a half. Home prices will continue to drop. I think we'll see a very modest recovery in sales activity in 2009. But we've still got excess inventories, a bad economy and a credit crunch that will push prices down further, another 5% to 10% more. It'll take a long time to get back to the peak prices we saw in many markets.

Q. Any regrets?

A. I would not have done anything different. But I was a public spokesman writing about housing having a good future. I was wrong. I have to take responsibility for that.

More here.

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This article has 20 comments:

  •  
    That's exactly what they are saying at Moody's and S&P...

    Exactly what they are saying at the permabull brokerages...
    Jan 05 05:16 PM | Link | Reply
  •  
    Oh my god, alert the media ! ! Never mind, they wouldn't report it anyway because they would have to admit they were merely stenographers for the NAR on the run up.
    Jan 05 05:24 PM | Link | Reply
  •  
    Excuses such as "I was doing my job" or the ever popular "I was just following orders" don't cut it. If your boss tells you to lie/ mislead people in such a way that those people will very likely suffer harm, would you do it? If you refused, it could mean your job.

    Not likely to happen to you? Do you own a Tobacco stock? A long time ago I worked at an advertising agency. The creative director was outstanding. But he had one particular requirement which he stated up front to management. He would not work on a tobacco account. I always admired that man's moral fortitude.

    At some point its likely we will have to make decisions where our moral values conflict with job requirements or investment decisions. What would you do in those circumstances?

    I think one of the answers to solving the S&P and Moody's problem is to design truly independent rating agencies and to devise standardised rating processes. One for average, one for speculative, one for conservative. Consistently check the validity of those ratings over time.

    That would remove the analysts from being put into a moral dilemma where their jobs were dependent on lying about the data.

    Something has to be done about these rating agencies… How would you approach the problem?
    Jan 05 06:22 PM | Link | Reply
  •  
    At last LIAR-eah admits to his faults. But I think it's just another shill trying to restore some semblance of credibility after lying through his teeth for so many years.

    By the way, his forecasts were not right. He wrote a book called: "Why the Real Estate Boom Will Not Bust - And How You Can Profit from It: How to Build Wealth in Today's Expanding Real Estate Market" published in February 2006. Oops! I guess that forecast didn't quite come in as planned. By the way, his book is still selling for $11.65 on Amazon if you want to get a good laugh.
    Jan 05 07:50 PM | Link | Reply
  •  
    "Something has to be done about these rating agencies… How would you approach the problem?"

    Have a retrospective group or groups that would rate the raters--and penalize raters who were shown by the results to have been over-optimistic. (Akin to guarding the guardians.)
    Jan 05 07:52 PM | Link | Reply
  •  
    Go read the reviews on David Lereah's 2006 book "Why the Real Estate Boom Will Not Bust - And How You Can Profit from It" on Amazon. You see the irony in how many people's lives were hurt by Lereah, the NAR, and the real estate spin machine (which is still spinning through Lawrence Yun).

    Everyone was appalled at Madoff's scam which caused up to $50 billion in losses. Most of those losses were to institutions and wealthy individuals. The real estate bubble was several orders of magnitude larger at $10 trillion (with a T)+, and David Lereah was one of the head cheerleaders. Its impact have been felt by pretty much everyone on this planet. I just wish for once... shills like this would be held accountable for their actions.
    Jan 05 08:05 PM | Link | Reply
  •  
    That's the kind of honest humble.......wtf....if you don't wan to be a liar, then don't sign up to be a liar....and after signing up to be a liar and proceeding to lie, then don't blame it on an association.

    concisetrading.blogspo... this is what has really happened, it's not a housing problem, that was just the first land mine that triggered the other buried mines.
    Ryan
    Jan 05 08:38 PM | Link | Reply
  •  
    While I don't find shills like Mr. Lereah very sympathetic, I also don't understand why some of the other posters are demonising him. Did he lie? Probably. Did he embellish? Certainly. But it was substantially obvious to any thinking person at the time that housing was overpriced, and that in some markets it was excessively overpriced. It was (and is) also substantially obvious to any thinking person that:

    1. Someone with something to sell is going to tell you that you should buy it,

    2. No one is forcing you to listen to him, or to do what he recommends.

    If he is working for you as your financial adviser and deliberately gives advice he knows to be bad, you have a case. But unless you are the NAR, Mr. Lereah wasn't working for you. If you acted on his "forecasts", you deserve whatever you got out of it (which was probably a kick in the pants).

    Lesson #1: Some people in the world don't have your best interests in mind. Some of them may lie to you. Be wary.

    Lesson #2: Don't rely on advice from people being paid by your counterparties.

    Didn't your mothers teach you *anything*?
    Jan 05 11:08 PM | Link | Reply
  •  
    I would by the "spokesman" line but for the fact his title was not "spokesman", it was "Chief Economist" in the "Research" department of NAR. Supposedly, his job was to give accurate information based on economic research to the dues paying members (Realtors) of the organization, many of who mislead their clients based on his "research"

    Jan 05 11:10 PM | Link | Reply
  •  
    Wait, the "Chief Economist" in the "Research Department" of the NAR is supposed to spin the data?

    Wow, I bet the dues paying Realtors that depend on that advice will be a bit surprised to hear this!
    Jan 05 11:12 PM | Link | Reply
  •  
    1) He was a paid liar pure and simple.
    2) The press parroted his statements for years without questioning them.
    3) People ate up this crap without thinking.
    4) There is plenty of blame to go around, and Lereah was one of many poster children for it.Too bad he can't be he can't be held legally responsible along with the Fed, Congress, banks, etc.....

    BTW Mr. Flair, please keep your racist anti-semitic remarks out of this discussion. I find them offensive and disgusting.
    Jan 06 12:20 AM | Link | Reply
  •  
    I guess he wont be in front of Congress. The only people blamed so far are people who actually had a stake in it. Liars like these who feed on the frenzy and have nothing to lose when things go bad - are the most dangerous. So too people with no-money-down mortgages playing with house money.
    Jan 06 09:28 AM | Link | Reply
  •  
    Great article Paul,

    @Bearfund,

    >it was substantially obvious to any thinking person at the time
    >that housing was overpriced...

    How so?

    So by your logic, I take it that to any "thinking person" now that housing prices are undervalued?

    GNE
    Jan 06 11:26 AM | Link | Reply
  •  
    Some will simply do/say anything to maximize their own private gains. This is why we need oversight and regulation. Lereah is no different from the loan originators, investment bankers, and finance CEOs who sacrificed all consideration of their client's well-being to pump up their next bonus check. He rode the real estate bandwagon all the way up and jumped off before it tumbled down the mountain.

    I remember wondering to myself when the media would stop going to the NAR for forecasts when every single one of them was proven too optimistic.

    The question is, if the realtors themselves won't hold him accountable, who will? Certainly not the mainstream press. And unfortunately, Seeking Alpha is not considered "mainstream".
    Jan 06 12:32 PM | Link | Reply
  •  
    Unfortunately this is the sad truth. When we purchased our home in December 2006, I was very careful in selecting a house that we can afford. At the time I was new to the real estate, but having seen the market starting to crash in CA, I kept saying the same thing was going to happen here. My Realtor was telling me that it will never happen here. Anyway, I kept to my budget and found a home to our liking. After that I started taking real estate classes to learn more about the industry and have got my real estate license in GA. If not for my wife's nagging, I would have delayed the purchase of our home till I got the real estate license. I have learned a lot in the past year and the best lesson is that I was right. Don't let any one sell you stuff that you dont think is worth the price.
    Jan 06 12:34 PM | Link | Reply
  •  
    To: Paul, Bob, Roger,
    Re: the rating agencies; please take a look at Sean J. Egan's testimony in front of Congess on 10/22/08. About 10 pages in total but, you will get the "drift" of his commentary on page one.
    I first saw this on c-span, and as I have recently commented on another post, this guy seemed to be the only individual in the entire proceeding that truly made any sense.
    Jan 06 10:46 PM | Link | Reply
  •  
    Reference: Tom Brown, quoting & commenting on the Robert Rosenkranz article 01/04/09 & my comments.
    Jan 06 10:52 PM | Link | Reply
  •  
    As a previous 8 year Realtor veteran, CRS GRI ABR SRES and current 20 year mortgage broker I have no problem stating here as I did verbally in the NAR/CAR conventions as a dues paying member that this guy was a paid whore-shrill for the NAR executives and a paid cheerleader to feed the ignorant ears of most so called professional Realtors. Those agents heard what they wanted to here so they could go out and justify their "just buy now, there is no bubble the medias making it up mentality". Those who spoke out were booed for their pragmatic questioning of this so called economist and quickly labeled as negative party poopers. Believe me the pressure was on to just sell sell and keep the party rolling. I can pull 5 yrs worth of San Diego Union Tribune newspaper articles and so called senor executives articles pressing the point that there was no real estate bubble and that the media was wrong and did not understand the power of real estate. Today the spin is back to issues about not being able to time the market bottom and buyers should just buy now since real estate is a long term investment and for the quality of life benefits. I have to tell you I have not seen one retraction article posted by one of those so called highly credible professional broker owners who discounted any bubble being present. The only accountability really has been the market itself and the crashing of their commission overrides! Thank goodness Mr. Equilibrium always comes back to take a bite out of their pocket books. But of course now there's more money to be made on REO's and short sales they helped to create. Even the San Diego County Recorder Mr. G.S. spent months in the summer of 2005 giving free seminars at local title companies telling agents to let their clients know to just " buy anything and they will be winners long term" Thats a quote I heard directly from him at a Southland title seminar myself. I was the only agent to stand up and kindly counter his argument with a reminder about an agents duty to do the cost benefits analysis case by case for their clients best interests and warn of a possible correction in the wind. I also stated the obvious that he was bias since keeping up the increasing tax rolls was really well also part of his job and in his interests. But at least he was honest in allowing me to respond to those present in good faith. That never occurred without forcing the issue at or during NAR meetings or conventions. Discussions about over heated lending, negative option arms or 100% stated income loans was not allowed to be expanded upon in any detail.
    David Lereah should no longer be allowed to call himself a trained economist. he gave up that right and credibility with nothing but a old fashioned payoff bribe in the form of a NAR padded paycheck paid party from my personal dues. Mr. Lereah should be embarrassed at his lack of morals and pandering in his attempts to recapture his credibility and moral ground. David, thats dead and buried my man, try selling it to your out of work Realtor friends.

    On Jan 05 11:10 PM perki wrote:

    > I would by the "spokesman" line but for the fact his title was not
    > "spokesman", it was "Chief Economist" in the "Research" department
    > of NAR. Supposedly, his job was to give accurate information based
    > on economic research to the dues paying members (Realtors) of the
    > organization, many of who mislead their clients based on his "research"
    >
    >
    Jan 07 11:04 PM | Link | Reply
  •  
    Bearfund, read down to Perki comments since that comment is really the core problem. When you have so many uneducated new agents hearing their own National Economist telling them his data and opinion overrides the UCLA Anderson team forecasts, then your creating a ticking time bomb and your arming many ignorant or sheepish sales people with the tools to misguide their own clients best interests. Now go read the REALTOR so called code of ethics all Realtor members are suppose to follow and are required to sign off on with their enrollment and paid fees.
    Have to ask yourself if it all did not conflict with that code of ethics.And did not the NAR itself in its actions of paying a shrill to spin the forecasts thereby negate and nullify their very own code of ethics which the NAR membership and Realtor name is totally based upon. That answer is yes they absolutely did and with knowledge and in bad faith. There might be some aggressive legal attorney missing a class action suit here either representing past members or many clients who were handed that written code of ethics sold by the Realtor association.


    On Jan 05 11:08 PM bearfund wrote:

    > While I don't find shills like Mr. Lereah very sympathetic, I also
    > don't understand why some of the other posters are demonising him.
    > Did he lie? Probably. Did he embellish? Certainly. But it was
    > substantially obvious to any thinking person at the time that housing
    > was overpriced, and that in some markets it was excessively overpriced.
    > It was (and is) also substantially obvious to any thinking person
    > that:
    >
    > 1. Someone with something to sell is going to tell you that you should
    > buy it,
    >
    > 2. No one is forcing you to listen to him, or to do what he recommends.
    >
    >
    > If he is working for you as your financial adviser and deliberately
    > gives advice he knows to be bad, you have a case. But unless you
    > are the NAR, Mr. Lereah wasn't working for you. If you acted on
    > his "forecasts", you deserve whatever you got out of it (which was
    > probably a kick in the pants).
    >
    > Lesson #1: Some people in the world don't have your best interests
    > in mind. Some of them may lie to you. Be wary.
    >
    > Lesson #2: Don't rely on advice from people being paid by your counterparties.
    >
    >
    > Didn't your mothers teach you *anything*?
    Jan 07 11:24 PM | Link | Reply
  •  
    There are several ways to draw this conclusion. When I was contemplating buying property in San Jose CA in 2003, I used all three. You can guess what conclusion I drew, and how that turned out for me. I used no information that was not available to anyone for the cost of a trip to the public library and/or Google.

    First, compare cost of renting vs. cost of buying. Same rule your parents and grandparents used when deciding when the time was right to move out of their apartment and buy their first house. If it costs substantially more after all tax and principal payment considerations - no, you don't get to count appreciation as an offset - to "own", keep renting (or sell and rent). There are certain rare exceptions that tend to be highly local, but you're unlikely to go far wrong this way. This is especially true if you have a long-term lease or rent control, in which case buying property that costs more than leasing is almost never correct.

    Alternately, look at housing prices in gold (this way you can look at prices as far back as you want - and you should want to look very far back indeed). HUGE spike in 2000-2001 that coincided with the high point in most asset prices, as measured in real terms, as well as the beginning of what was then thought to be the tech bust but will later be remembered as the true beginning of the Greater Depression. Oh, and house prices, as measured this way, stayed extremely high through 2006 and remain much elevated to this day. By my estimate, housing in the San Francisco Bay Area, to continue with but one example, remains about 25-60% overpriced (depending on whether we're talking about high-utility property in the City or near-worthless tracts in outlying exurbs - see below).

    Finally, you can look at housing costs vs. income and housing costs vs. net household assets. Both practically off the charts from 1999-2007 and still far above the historical range today. With unemployment rising faster and real wages for those remaining employed falling faster than house prices are falling, and the cost of living ex-housing continuing to rise as well in dollar terms, housing is actually getting more expensive when measured this way.

    Also, if you want to make a reasonable comparison, look closely at the data: a lot of surveys use "metropolitan areas" or census district groups. These are often extremely large regions; in some cases they encompass both dwellings from which many people could walk to work and dwellings from which their owners would face a 3-hour commute each way with no mass transit options, meaning higher cost for owning car(s), higher fuel costs, lost leisure and side job opportunities, etc. Never forget to adjust for the fact that the suburban and exurban building boom of the past 25 years resulted in a hefty decrease in the utility value of the average dwelling in most large survey regions. This effect actually made the price spike seem less extreme than they really were; a utility-adjusted chart is simply too terrifying to look at. But you only need to make that adjustment if you care about making an apples to apples comparison; even without it you could - and still can - see that housing was insanely expensive and remains so. So if you think driving 6 hours a day to and from work on a congested freeway doesn't increase your cost of living or decrease the utility of your property, you're welcome to use the published figures as-is.

    By all these measures, housing is still absurdly overpriced in many markets. Only in places like Detroit that have literally been in a deep depression for 20 years is housing "undervalued". Assuming unemployment does not increase further and real wages do not decrease further (a pipe dream), I figure that either house prices in dollars will fall by another 30% or the dollar will lose 30% of its value before we'll be back to something resembling a fair price for residential real estate. In many markets, that figure might be closer to 50%. That doesn't include the inevitable overshoot, and given the ever-worsening real economy I hesitate even to guess what the eventual figures will be.

    Some thoughts every thinking person should have right now:

    1. Housing is still expensive.

    2. Treasuries are more expensive now than housing was in 2001.

    3. The dollar is experiencing a short squeeze and is ridiculously expensive as a result. But never forget what usually happens when a short squeeze ends.

    4. The market price of most assets is at present almost entirely decoupled from their value, but not in a consistent direction.

    5. Oil is dirt cheap.

    6. The only way to do fundamental and/or historical analysis is to price everything in gold.

    7. When market behaviours are viewed in the context of a dollar short squeeze, and asset prices expressed in gold terms, many previously confusing and bizarre charts make perfect sense. Including housing.

    On Jan 06 11:26 AM Good News Economist wrote:

    > Great article Paul,
    >
    > @Bearfund,
    > it was substantially obvious to any thinking person at the time
    > that housing was overpriced...

    > How so?

    > So by your logic, I take it that to any "thinking person" now that housing > prices are undervalued?

    > GNE
    Jan 26 04:00 AM | Link | Reply