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By: The ETF Professor, Benzinga Staff Writer

It is only mild hyperbole to say that nearly everyone with a television or Internet access, at least those in the U.S., know by now that shares of Apple (AAPL) are being taken to the woodshed today. The iPad maker, once a $700+ stock, is down 12.27 percent since its earnings report and is trading at $443.00 as of this writing.

As has been duly noted, Apple's tumbles impact those ETFs with large allocations to the stock. For example, the iShares Dow Jones U.S. Technology Sector Index Fund (IYW), which allocates almost 20 percent of its weight to Apple, is off 2.2 percent today.

The PowerShares QQQ (QQQ) is lower by 1.4 percent while the Technology Select SPDR (XLK) is lower by 1.7 percent. Those funds devote 15.2 percent and 16.5 percent of their respective weights to Apple.

Those slack performances do not mean that all technology sector ETFs are being dragged lower. In fact, one small tech ETF has been on a tear lately, benefiting in part from the fact that it offers no exposure to Apple at all. That ETF is the PowerShares NASDAQ Internet Portfolio (PNQI).

Home to just $52.2 million in assets under management and average daily volume of just 11,750 shares, PNQI is one of those ETFs that AUM and volume critics love to hate. Too bad for them. PNQI is higher by nearly 1.9 percent today on volume that has already eclipsed the daily average. A new 52-week high has been touched along the way.

Ignoring PNQI has proven costly. The ETF was highlighted as an avenue for playing high momentum Internet names such as Baidu (BIDU), Google (GOOG) and Amazon (AMZN) in mid-September and has returned almost seven percent in that time.

Factoring in today's loss, Apple has plunged more than 28 percent over the past 90 days. That means QQQ and XLK are barely in the green over the same time. Proving its worth as a viable way to gain exposure to a basket of triple-digit Nasdaq darlings, PNQI is up about 11.6 percent, including today's gain, since October 24.

Still, those who confuse an ETF's liquidity with its average daily volume are apt to shy away from PNQI. That is despite the fact that of PNQI's top-10 holdings, which combine for over 59 percent of the fund's weight, the LEAST heavily traded of those names is Equinix (EQIX), with average daily turnover north of 866,000 shares per day.

It must also be noted that in 2012's 250 trading days, the midpoint of PNQI's bid/ask spread was never excessively above or below the ETF's net asset value, according to PowerShares data. Translation: The PowerShares data indicate that on not one trading day last year did the midpoint of PNQI's bid/ask spread even go beyond a 50-basis point premium to the ETF's NAV.

With Amazon, Equinix and Priceline.com (PCLN), a combined 19.8 percent of PNQI's weight, due to report earnings over the next several weeks, the ETF has catalysts remaining to continue attacking new all-time highs and shed its anonymous status in the process.

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Disclaimer: Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

Source: No Apple And That's Good For PowerShares Nasdaq ETF