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I posted quite a bit late last year about the fact that I was actively buying Google (GOOG), Apple (AAPL), and Amazon (AMZN) during the market meltdown. From late September until Thanksgiving, I bought these stocks four or five times as they dropped their late November lows. Over that period I built up positions in all three stocks that averaged into some pretty attractive prices. The average price I paid for GOOG during that period is $320, the average price I paid for AAPL during that period is $87 and the average price I paid for AMZN during that period is $37.50.

My thinking was (and is) that these are great companies and the market was just "giving them away." Nobody was buying them, so I figured I should. And I did.

Last night I went out to dinner after the NY Tech Meetup with a bunch of friends including several pretty sharp public market investors like Howard Lindzon, Roger Ehrenberg, and Phil Pearlman. We got to talking about stocks as the dinner went on and specifically we talked about Apple and Google.

The story on Apple is Jobs and his health. There were eight of us in all at dinner and not one of us, I mean nobody, believed Jobs is healthy. And none of us believed that Apple's PR team is being straight on this issue. As good as the company is, I just can't own a stock when I don't believe the company is being straight with investors. So I am selling my entire position in Apple this morning, including the stock I bought earlier than last Fall. My average price on my entire position in Apple is $96, so I'll take a small loss on this and a small gain on the stock I bought during the meltdown last Fall.

The story on Google is more complicated. I still believe completely in my thesis on Google. I think Google is incredibly well positioned in the Internet economy and I think it's a bargain at ~$100bn. But it's run from near $250 to almost $350 in the past month and a half and we still don't know how their fourth quarter came out. I can sell my entire position in Google, including stock that I bought earlier in 2008 at much higher prices, and get out whole. And I can make a small gain on the stock I acquired during the meltdown. So I've decided to do just that, watch how the first quarter comes out, and then think about rebuilding a position in Google once we know how the bad economy is affecting their business and how they are going to react to it. I said in my wishes for 2009 that I would love to see Google "rationalize their business". If they actively start doing that, then I'll get back into this one with even more zeal.

I'm keeping my Amazon stock. I love what Bezos is doing with that company and I think Amazon is going to come out of this downturn stronger than ever.

So that's the story. I thought I'd tell you before I actually sold the stock, which I'll do this morning when the market opens via limit orders.

Disclosure: At time of writing, long GOOG, AAPL, AMZN

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This article has 31 comments:

  •  
    Geez, we need to get away from these "market leaders"...analyzed to death, priced to efficiency, no egde in buying or shorting, just good for media outlets like SA and CNBC, save our children from this!
    Jan 07 07:45 AM | Link | Reply
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    Yes Apple has some uncertainty with Jobs health, however they have a awesome executive bench and come on people, he is only one guy !
    Apple is more then just one person.

    Amazon - great company but PE is no cheap.

    Google is the internet. Nuff said.

    I am a contributor on thecreatingwealthblog....
    Jan 07 08:08 AM | Link | Reply
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    Fred, the more I watch and read your posts, the better I like what you have to say and your straightforward manner. Thank you for briefing us.
    Jan 07 08:22 AM | Link | Reply
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    I bought 1000 shares of Apple back in the late 1990's at $17 per share and held through thick and thin. As you do the math you'll see I've done quite well. It's sad to see people throw away that potential over a company's CEO being ill or not ill. Apple is a strong company and even without Job's it will survive. Don't panic folks and sell short. One of the reason Apples stock is falling is from folks like me that bought early and now reaping the benefits of holding. So don't panic, Apple is in a strong position and will continue doing so. Another stock I've discovered is Great Wolf Resorts Inc. (WOLF) and we all know GM will be back so right now is the time to get in. The Government will not allow for them to fail. Buy and hold. You'll thank me in 5 years.
    Jan 07 08:29 AM | Link | Reply
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    I think APPL, IBM, CHK and BP are solid stocks.
    I wish I owned more of them.
    Jan 07 08:48 AM | Link | Reply
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    I think Fred should have consulted with some docs before he and his friends came to the conclusion they did on Jobs health. What I believe Jobs has is Pancreatic Insufficiency, a condition resulting from the surgery he had to remove his cancer from his pancreas a couple of years ago. Jobs is cured from the cancer, but will have to take medications to replace the digestive enzymes that he can no longer produce in sufficient quantity to maintain his weight. I would predict that now that his docs are focused on this that he will stabilize, and probably put on some pounds as we head toward spring.


    Jan 07 08:51 AM | Link | Reply
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    Incredible. The upside to Apple is just monstrous, but being completely drowned by Steve's private, personal issues.

    If as is now being suggested, the iPhone/iPod 'platform' takes over the smartphone market just as the iPod and iTunes did with MP3 players 4years ago, APPL revenues will spiral.

    That's without the unstoppable march of the Mac computer.

    Blinkered. Unseeing. Nervous. Good luck naysayers, shorts and others trying to talk down Apple.
    Jan 07 08:51 AM | Link | Reply
  •  
    With $28 a share in cash and a cashflow yield of about 10%, I think all the so-called bad news about Steve's health is in the news.

    I bet you will see him in very good health in the spring. By that time the stock will have put on 30%.

    Fear indeed !!
    Jan 07 09:13 AM | Link | Reply
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    I meant......

    ..so-called bad news is in the stock.
    Jan 07 09:16 AM | Link | Reply
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    A friend of mine works for Apple and sees Steve occasionally at public events. He sold all his Apple around 190 over a year ago, and told the rest of us to because Steve looked ill to him. Now he is buying back in. While I respect the opinions offered by the guys from NY in the near term, long term the health of the COMPANY is the issue.

    As for disclosure - holding the stock, selling calls, buying puts.
    Jan 07 09:19 AM | Link | Reply
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    I appreciate the article. I disagree with Apple to some degree. I think Amazon is an incredible company but is still pretty expensive. I think there will be better buying opportunities in 2009 for AMZN.

    Thanks
    Jan 07 09:26 AM | Link | Reply
  •  
    What can any of these companies do in one announcement that could send their revenues and profits skyrocketing?
    - Amazon: Hmmmmm?
    - Google: Hmmmmmm?
    - Apple: Release their OS for all PCs. Release a netbook. Get movie makers allow DVDs to be ripped once so AppleTV becomes the iTunes of movies.
    Apple is poised for continued growth in ways that no other tech company is.
    Jan 07 09:52 AM | Link | Reply
  •  
    RE: "...I love what Bezos is doing with that company and I think Amazon is going to come out of this downturn stronger than ever...."

    And, what if Bezos steps in front of a bus, or is in an automobile, plane, train, etc. accident? Are you then going to sell AMZN because its leader died?

    AMZN, AAPL, and GOOG are more than just their current leaders. Each has tens of thousands of employees. I doubt that the leader of each of these companies does EVERYTHING.

    These well run companies may have a godhead, however, there are many excellent executives and employees at each of these companies that can continue with the corporate road map.
    Jan 07 10:27 AM | Link | Reply
  •  
    I don't get your thesis. Sell the cheap stocks and hold the expensive one?
    Jan 07 10:30 AM | Link | Reply
  •  
    "The story on Apple is Jobs and his health. There were eight of us in all at dinner and not one of us, I mean nobody, believed Jobs is healthy. And none of us believed that Apple's PR team is being straight on this issue. As good as the company is, I just can't own a stock when I don't believe the company is being straight with investors."
    That would be misleading investors and is illeagal. although i think ur right in selling aapl, Your doing it for the wrong reasons. christmas is over and aapl is not gonna start comming out with any gizmos of substance till the spring. thats when everyone starts jumping back into tech and apple look at its chart
    Jan 07 10:58 AM | Link | Reply
  •  
    If you are going to purchase Apple, Google, or Amazon, what is your six month projected profitability, and how did you come up with that figure? Is there a reason why Apple's sales should surge in the next six months? Google's earnings are based on advertising revenues. Will advertising revenues surge in the next six months? Amazon tends to drift somewhat downward after the Christmas season, but there is not a lot of data on that. However, it seems logical that retail should do best right after a successful Christmas season, and that people are more likely to sell right after peak sales for the year. So I would think Amazon will start trending downwards for a while.

    I agree with the Authors decision to sell Apple and Google. They are great stocks, but given the current market conditions, I think they are mostly going to be moving sideways. And yes, Apple is going to be putting out some more insanely great products. However, I suspect people are in a cash conserving mode, and they will put off purchases of things they really don't need until they feel safer with respect to their economic prospects. I have two G4s that I want to replace, but I am waiting. Amazon appears to be at a support level, and the next support level is around $75. I see more downside potential than upside for Amazon in the next six months. So I would wait.

    The perception of Apple, Google, or Amazon being currently cheep is based on their market valuation during a large speculative bubble. It took many years for that bubble to form. Ruminations that Google is going to be back at $500 to $600 at the end of 2009 do not seem realistic. Yet if you look at the current S&P projected year end price of Google, its $500…. Of course, S&P provide no method for their projections. This leaves the investor to wonder if the projection is valid, or if S&P is touting the stock….
    Jan 07 11:58 AM | Link | Reply
  •  
    Even if Steve is only one guy, the past has shown he can singlehandedly shake the stock. But I agree-Apple is a company that must go on with or without him so while the stock may temporarily be effected by sick Steve rumors, it has to eventually bounce back in the long run.
    Jan 07 12:59 PM | Link | Reply
  •  
    "The story on Apple is Jobs and his health."

    I disagree. The story on Apple is valuation and expectectations. Both are too high. Same with Google.
    Jan 07 05:16 PM | Link | Reply
  •  
    If Apple and Google have high expectations and valuations, what does that say about AMZN which is trading nearly 40x 2009 EPS?


    On Jan 07 05:16 PM Freund Investing wrote:

    > "The story on Apple is Jobs and his health."
    >
    > I disagree. The story on Apple is valuation and expectectations.
    > Both are too high. Same with Google.
    Jan 07 05:37 PM | Link | Reply
  •  
    Your rationale for selling google is not clear.....what if the earnings are better than expected? Do you expect them to be disappointing?
    Jan 07 06:02 PM | Link | Reply
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    I think there is, at this point in time, only a 10-point downside potential based on SJ's health, but a 20-point upside potential in the next earnings report (due Jan. 22 I think), and another 20-point potential in its next product announcement in a couple of months. So I'd wait at least two weeks to sell.
    Jan 07 06:35 PM | Link | Reply
  •  
    Your average buying price on AMZN is 37 - So you are up >50% in a month heading in to earnings and holding - while at the same time dumping Google on the same logic? You should consider another profession. The average 12 month target is $54 - so Amzn is fully loaded - unless you know something we don't? Perhaps AMZN will burn thise shorts? So if I read between the lines you are trading AMZN short term but selling the market short term. Tell it like it is.

    Jan 07 07:15 PM | Link | Reply
  •  
    Steve Jobs is the CEO of a large, public company. His health is important and relevant to every investor interested in buying the stock and and definitely to shareholder.

    Mr. Jobs is perhaps the most underrated CEO in the world. Look at the companies he's built up: Pixar & Apple & NeXT. Look at their products and their balance sheets. Pretty amazing.

    When he was away from Apple in the `90s, it was a disaster.

    Good leaders make good companies. Good leaders and managers make great companies. SJ is both.
    Check out companies around the globe and you'll find a mere handful comparable to him.

    Run down the list of public companies, compare their products, marketing, and balance sheets, and it's quite easy to see why he's a super-important part of Apple.

    And it's not simply what he's worth short term; finding someone to replace him would be a tough task and would affect the company from now on.
    Jan 08 02:18 AM | Link | Reply
  •  
    I am no financial wizard. Just Ms. Mom with two kids. One thing that did NOT suffer over the Christmas holidays were Apple's iTunes gift cards. Every kid wanted an iPod for Christmas. My kids, alone, acquired over $100 in iTune gift cards each. Mom got her first iPhone and spent over $200 in iTune gift cards on audio book downloads, music and t.v. episode downloads. It is my favorite passtime and I am loving my MP3 music player! I am average Mrs. America. The economy may stink, I may not travel as much, or go shopping, but I love to sit home and shop in my iTunes store. Now multiply me by ????$$$$$$$....
    Jan 08 10:29 AM | Link | Reply
  •  
    Same reason I am waiting until Buffett kicks the can. I will pick up BRK at that time.

    What's your thoughts on the future of sales tax on the internet. At some point, with all this money we are spending, i assume that will be looked at as a possible solution to get extra money. If amazon is taxed, their no different than anyone else on the street (after various rebates and what not). I love em, and I shop there a lot, I just can't own a Blue chip with a PE of 34
    Jan 08 11:21 AM | Link | Reply
  •  
    GROWTH is the key.

    The prime time of investment opportunities for the so called: TECHNOLOGY sector, namely computer/network/inter... and personal devices and enterprise software(ERP) was long gone.

    The next big thing coming is stem cell based regenerative medicine, this is a huge field as big as TECHNOLOGY if not bigger. From the hardware(tools) to treatments to drugs, this is the golden opportunity for those who do some study, dig in further, a lot have been going on yet a lot more will be happening as the new year unfolds especially in "adult stem cell" area.

    Investment in tools, treatments or drugs now is like investment in TECHNOLOGY a decade ago in hardware, software and internet/mobile devices.

    Investment in stem cell exectraction/preservat... tools is the safest and the 1st to be rewarded, then treatments and then in drugs. Treatments and drugs will have the biggest winfall but they are further down the pipeline in terms of timing.

    Disclosure: long tool stock (KOOL), lurk on a few stocks in treatment and drug with stem cell/regenerative medicine flavor.
    Jan 08 01:47 PM | Link | Reply
  •  
    This whole post just seems idiotic, like he trades on a whim.
    Jan 08 04:41 PM | Link | Reply
  •  
    If "everyone" believes Apple PR isn't being straight, then isn't the risk the opposite--that Steve while having health issues, isn't dying, and will continue as CEO for some time?

    So much (business) momentum here and ridiculous cash flows and cash in bank to withstand any short term economic difficulties.

    But I've learned just how much markets can overshoot on the down side. Not selling here, but waiting for another drop before buying more.
    Jan 08 06:42 PM | Link | Reply
  •  
    I agree, I like amazon too. Ecommerce growing for sure. Great article on it at crashmarketstocks.com
    Jan 08 10:25 PM | Link | Reply
  •  
    This was a great call on AAPL.

    Fred was right.
    Jan 15 05:05 PM | Link | Reply
  •  
    So, are you selling AMZN yet?Larger float, larger inside sales - lowered expectations - beat, share buy back , short squeeze - this is a classic tech trade - would ye advise we sell now?
    Feb 02 07:22 PM | Link | Reply