China Internet search developments

 |  Includes: GOOG, SOHU, YHOO
by: David Jackson

Points of interest about Sohu (ticker: SOHU),,, Yahoo! China (ticker: YHOO), and Google (ticker: GOOG):

  • released its desktop search software, aiming to expand its search services from web search to hard disk search.
  • also released its desktop search software called NetPig 3.0.
  • Chinese Internet portal (ticker: SOHU) also upgraded
    its search engine website on February 25, and vowed to
    become the leading search engine service provider in the country.

Market Statistics:

  • According to iResearch, the Chinese search engine market grew to $145 million in 2004, enjoying a 74% year-on-year growth rate.
  • Baidu, Google, and Yahoo! China were the top three most popular search engines in 2004 with almost 85% of the market.

Market research firm iResearch says that:

  • Technical barriers to the search business are already quite
    high and the positions of the major players are quite established.
    Therefore, small and medium players face mounting difficulties.
  • New technologies, such as desktop search softare by Zhongsou and My
    Search software by will bring some uncertainties to the
    competition in the market. But it will be very difficult for a new
    player to emerge - even with a new technology.

The China Stock Blog : A report today claims that Yahoo China will introduce a new search engine product in April.