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Drumroll please... After recalculating the last two years of Apple's (AAPL) earnings to reflect the true revenue and earnings from iPhone sales (non-GAAP), I have found Apple's real growth rate to be absolutely stunning. For full year 2008, Apple's revenues totaled $39,038 billion compared with $28,339 billion during full year 2007. This represents 38% revenue growth year over year. Profit growth rates are even better. Net income for full year 2008 came in at $7,054 billion compared to $4,722 billion in 2007 resulting in 49% year over year earnings growth. Apple ended the year with $28.1 billion in cash compared to $18.4 billion in cash last year for an amazing cash growth rate in 2008 of 53%! For the quarter, Apple grew earnings at 16% and grew revenue at 9%.

The great Ronald Reagan once said that "there are no such things as limits to growth, because there are no limits to the human capacity for intelligence, imagination, and wonder." And so it is for Apple. The company that allows us to download music, movies, games and 15,000 other software applications right onto our computer, iPod or iPhone is deserving of some serious accolades in the midst of this recession. Many have criticized the company for not lowering prices enough-yesterday I read an article that asked why would anyone buy an Apple when you can get a cheaper Dell (DELL)? As a user of both, I laughed to myself as I tried to figure out how much more valuable my Mac was. The Mac runs both Windows and Leopard, peripheral devices work immediately upon connection, built in Wi-Fi automatically picks up the signal, in three years I've never had a virus, I've got a built in camera, and above all, the iLife software has expanded my digital reach in so many ways.

I know the way of intelligence leads many to criticize but every now and then we must see things as they really are. This company should be celebrated, the stock is severely undervalued because of the uncertainties surrounding Mr. Jobs' health and the economy but both of those are now in the past. Apple is showing that United States innovation can still lead the world and that not all growth is dead.

Disclosure: Long AAPL

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This article has 27 comments:

  •  
    I have been a satisfied Apple user for the last 15 years. The products (hardware and software) were all the time simply magic. Apples business model after the return of Steve Jobs is fascinating and very few people realized the potential in iPods at the beginning. Now you can listen to the CEO of Nokia (a lawyer!) how precisely they studied Apples model and now the are trying to imitate it. Well its really great for Apple but it won't work for Nokia.
    Jan 23 08:01 AM | Link | Reply
  •  
    Expect Apple's biggest competitor Research in Motion to give Apple a run for their money arising from the recent news stories regarding Barack Obama's unwillingness to give up his Blackberry. What better advertising can you get than a very popular president using your product. Apparently, he is now permitted to use a specially modified Blackberry that addresses all the previous security concerns (e.g. removal of the GPS chip, super anti-virus detection software, etc.).
    Jan 23 08:15 AM | Link | Reply
  •  
    Unlike Blackberry, Nokia and other phone makers, Apple is diversified. It makes money in both its hardware and software divisions. And it has several different hardwares. Not just phones, but music players, and computers.
    It also makes income from its software downloads.
    If you look at Apple who has been in the phone business for just over a year, it was capable of making a phone for the first time that blew away its competitors who have been in the business for decades. Give them time and they will only improve an already great piece of hardware. Indeed it is already capable of improving itself every day with new software being developed for it for easy download. Dell does not have a computer that can match it and Motorola, Nokia and the rest are doing all they can to match Apples first phone. I'll invest in the company (Apple) that is diversified in different products and builds its own software, operating systems etc.
    Jan 23 08:41 AM | Link | Reply
  •  
    Obama and his team are Mac users. Only a matter of time before he switches to the iPhone. Make the most it for now RIM!

    $39bn in sales? Phenomenal.


    Jan 23 08:50 AM | Link | Reply
  •  
    I agree Apple computers are better machines than Dells.

    The Blackberry is a very reliable device (with no software issues), but I prefer the iPhone. It is a quantum leap ahead with all the cool features like the Apps store and has a real web browser. However, the iPhone still has numerous software bugs and it is taking time to replace the Blackberry as the PDA of choice for business applications.
    Jan 23 08:59 AM | Link | Reply
  •  
    This is the only guy I have seen so far who has actually dug into the numbers to figure out what is actually going on v. book accounting policies.

    In another post, a moron revealed he knows nothing about corporate finance. He went after Apple's deferred revenue accounting policy. He had no clue and got the analysis totally backward.

    The name of the game in corporate finance is not to manage earnings. It is to maximize free cash flow, which can involve accounting policies that minimize and/or defer current tax costs.

    With FASB and GAAP as complicated as they are today, it is often necessary to do some actual work to find out what real numbers really are.

    To get to real numbers, you have to unwind currency and inflation effects. But, once you get to the real numbers (in constant dollars) you can see what is really going on.

    Very few investors and analysts have the time or the expertise to do this.



    Jan 23 09:02 AM | Link | Reply
  •  
    To longoil above: RIM execs are in big trouble:
    business.theglobeandma...
    Jan 23 09:19 AM | Link | Reply
  •  
    Note however that Macs are clearly seeing a growth slowdown as demonstrated in this piece

    switchtoamac.com/site/...
    Jan 23 09:58 AM | Link | Reply
  •  
    they should be trading at a 49 P/E!!
    Jan 23 10:04 AM | Link | Reply
  •  
    The growth might be slowing down, but it's still growth. Compare that to most other companies that are actively LOSING money.




    On Jan 23 09:58 AM 91elmer wrote:

    > Note however that Macs are clearly seeing a growth slowdown as demonstrated
    > in this piece
    >
    > switchtoamac.com/site/...
    Jan 23 10:15 AM | Link | Reply
  •  
    I've heard Obama is a Mac user. Better he use a Mac and a Blackberry, than a PC and an iPhone (in terms of the amount of profit he returns to me, as a shareholder!).


    On Jan 23 08:15 AM longoil wrote:

    > Expect Apple's biggest competitor Research in Motion to give Apple
    > a
    run
    > for their money arising from the recent news stories regarding
    Barack
    > Obama's unwillingness to give up his Blackberry. What better
    advertising
    > can you get than a very popular president using your
    product.
    > Apparently, he is now permitted to use a specially modified
    Blackberry
    > that addresses all the previous security concerns (e.g.
    removal
    > of the GPS chip, super anti-virus detection software, etc.).
    Jan 23 10:37 AM | Link | Reply
  •  
    Jason: nice piece.

    I like your bit about the value proposition you get by buying a Mac instead of a PC. It has always been thus; but the rapid pace of improvements in the Mac vs MS-Windows (Vista); and the fact you can now run that little annoying Windows-only accounting program on your Mac, full speed (thanks to Apple switching to Intel) means the road ahead for Apple looks fantastic.
    Jan 23 10:42 AM | Link | Reply
  •  
    I think a great point the article made was to stop for a moment and simply celebrate Apple as an innovative force. As a non-US citizen who uses Apple products, I have often been amazed at how *little* recognition Apple gets within America as a symbol of what is great about the inventive spirit of American business. Apple surely is one of the greatest symbols of American ingenuity and maverick style in the whole world! It is the hollywood of tech - inventive, surprising - even entertaining.

    In these times of recession, perhaps the health of a nation can truly be measured by the value it places on its innovators. And perhaps those who cannot see the real value of a company like Apple in the world should ask themselves what kind of a world it would be for all of us if companies like Apple didn't exist?

    Knock Apple by all means - but be careful what you wish for...

    Jan 23 10:58 AM | Link | Reply
  •  
    Jason,

    Thanks for pointing out the "real" growth rates. Apple is truly the best positioned consumer tech company and it's stock certainly undervalued. The one problem I have with your commentary is with "This company should be celebrated, the stock is severely undervalued because of the uncertainties surrounding Mr. Jobs' health and the economy but both of those are now in the past." Do you think effect of Jobs' leaving the company permanently is now "baked into" the current price? And secondly, why are the economy's problems now "in the past"? I see no reason why this world recession may not continue to worsen for a year or more. Apple's growth has slowed considerably and that trend may accelerate. The size of the future deferred revenues will certainly help as new sales fall off, but a bad economy is in the future not only the past.
    Jan 23 11:03 AM | Link | Reply
  •  
    thanks for a great article. There needs no be more pounding this into the naysayers heads.
    why are so many blind to deferred earnings accounting
    methods of Apple, Even those analysts who know, it just flies by. It seems
    fairly obvious that if Apple didn't account that way, by classic valuation methods,
    the stock would be trading much much higher. Either way, the cash is in.
    Jan 23 11:09 AM | Link | Reply
  •  
    When it comes to desktop computers, we have seen one whole generation of "cheap is best" because there was no differentiation. Every piece is pretty standard, from software to hardware to design, in the windows world and with Windows arguably and illegally forcing its monopoly on this generation, no wonder all they see is cost cost cost and not productivity and utility. I am so glad Steve Jobs did not succumb to what his predecessors did and that was to enter the desktop space with the same competitive salvos - price. If they continued to do so, Apple would been a compaq and IBM. Remember them? Anyway, that is now history, and the battlefield and growth is in laptops and now a new platform, the mobile platform where Apple is well ahead because it is the only organization that has the culture and experience on hardware, software, consumer marketing, logistics, computing, R&D. Its competitors have a limited number of core competence but Apple has a broad array of them. So the momentum is on Apple's side.
    Jan 23 11:57 AM | Link | Reply
  •  
    I think that the writer meant to say "millions' not 7,054 Billion! etc, etc.
    Jan 23 12:33 PM | Link | Reply
  •  
    39 US$ billions sales and 7 US$ billions in net income...

    hmm...US enterprise must pay huge taxes to government(I'm french) or is that internal costs,investments...

    even if apple's market capitalization shrunk(almost US$ 80 billions now)in 2008 I believe apple will achieve the US$ trillion dollar valuation,not in 2012 but let's put it on the very long term.
    Jan 23 01:38 PM | Link | Reply
  •  
    Good article; but I think Apple had closer to 24 billion in cash at the end of 2007 rather than the 18 billion mentioned in the article.
    Jan 23 01:49 PM | Link | Reply
  •  
    @19 years old investor, Apple pays approximately 30% in taxes. The difference between sales and net income is your manufacturing cost, your sales and admin costs, your R&D costs, and any financial costs like paying down debt. Finally you take out your taxes, which was about $3B, and you get your net income, aka profit.

    I applaud Jason for looking at Apple's real growth. Do people know how many companies in the world make $7B in one year? Not many.

    Before Apple made it much easier to calculate their deferred revenues, I wrote a piece back in April, and another last quarter on much of the same. You can read the two Opinion pieces at MacDailyNews.com, if this sort of analysis interests you.

    Here:
    macdailynews.com/index.../
    That was about analysts not understanding Apple's deferred revenues, from back in April.

    macdailynews.com/index.../
    And, that was from October, looking at how big Apple's true revenues and profits were relative to the top-20 companies in the world.
    Jan 23 02:22 PM | Link | Reply
  •  
    My simple net out is who looks better than Apple on a long-term basis in terms of differentiated products, diversified revenue sources, depth of product pipeline, quality/depth of management team, operating margins, profits, cashflow, cash reserves and absence of debt?

    This is something that I blogged about in 'How do you like them Apples? Apple's Earnings Rock!':

    thenetworkgarden.com/w...

    Includes links to other articles evaluation Apple's products, business and strategy. Check it out if interested.

    Mark
    Jan 23 04:32 PM | Link | Reply
  •  
    With so much negative news out there about various companies, one has to really feel good about Apple.

    Unlike other companies that manipulate their books and accounting to show better than what is really happening, Apple accounting procedures do the opposite. If we really do the math, we can see they are in even better shape as they don't report all of the revenue from their sales due to ongoing expenses with the iphone.

    In addition, when other CEO's of other companies are taking tens of millions of dollars in salaries and severance packages even when their companies are doing poorly, you have to give credit to Steve Jobs and Apple for doing the opposite. Steve, makes 1 dollar a year and the company is doing great.

    Sure he makes a fortune in stock options, but that is an incentive to make sure the company does well and profits. What incentive do these other CEO's have when the worst they can see is being fired with a 25 million dollar severance package?

    With so much manipulation out there with other companies, i for one am comfortable knowing that there won't be any accounting scandals and surprises coming from Apple. They have 28 billion in the bank, are diversified through a series of hardware products as well as numerous software products. The fact that they can still show growth in an economy which is the worst most have ever seen in their lifetime, is phenomenal.

    I know i can trust Apple with the fact of reporting the right numbers, producing innovative quality products, which the masses desire.

    Since i have switch my office over to be 100% mac, i have saved more money, time and headaches. Every time i turn it on, it works, virus free. Every time i plug something into it, it just works. I never waste time downloading and installing drivers and trying to remove viruses or paying tech's to come in and fix something. I pay the extra few bucks for Mac now because i know i will save thousands of dollars and a lot of time later on.




    On Jan 23 04:32 PM Mark Sigal wrote:

    > My simple net out is who looks better than Apple on a long-term basis
    > in terms of differentiated products, diversified revenue sources,
    > depth of product pipeline, quality/depth of management team, operating
    > margins, profits, cashflow, cash reserves and absence of debt?<br/>
    >
    > This is something that I blogged about in 'How do you like them Apples?
    > Apple's Earnings Rock!':
    >
    > thenetworkgarden.com/w...
    >
    >
    > Includes links to other articles evaluation Apple's products, business
    > and strategy. Check it out if interested.
    >
    > Mark
    Jan 23 05:24 PM | Link | Reply
  •  
    Apple will tank without Jobs. No doubt about it. What a sad story.
    Jan 24 02:19 PM | Link | Reply
  •  
    Speaking with a friend in the home automation space, I asked him who he thought had the best chance of "owning" that sector, which should only grow over time. His immediate reply: APPLE. I was surprised, but he noted that they already have a great platform, and more to the point have the core business principle of building simple, useable devices that do complex things easily - something that is exceedingly hard to do. Food for thought.
    Jan 24 02:33 PM | Link | Reply
  •  
    Obama's phone is not a blackberry but a Sectera by General Dynamics. It costs $4000 and can switch from Verizon to Sprint to and GSM network. It has tons of classified ports and other networks.


    On Jan 23 08:15 AM longoil wrote:

    > Expect Apple's biggest competitor Research in Motion to give Apple
    > a run for their money arising from the recent news stories regarding
    > Barack Obama's unwillingness to give up his Blackberry. What better
    > advertising can you get than a very popular president using your
    > product. Apparently, he is now permitted to use a specially modified
    > Blackberry that addresses all the previous security concerns (e.g.
    > removal of the GPS chip, super anti-virus detection software, etc.).
    Jan 24 02:39 PM | Link | Reply
  •  
    Apple will fall below $40 as the recession deepens and when the competition catches up. Linux OS can be substituted for Mac OSX, and running on Atom processor net-books.
    Jason is trying to justify his AAPL purchases and prevent the stock price from collapse when Jobs finally quits the company. I have heard this talk before, while the price crashed from $180 to $105.
    Jan 25 01:06 AM | Link | Reply
  •  
    I look for Apple to get big in gaming. They have the platform and perhaps should use some of the cash hord to buy a game company while they enter our living rooms with I-TV
    Jan 25 02:10 PM | Link | Reply