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By Ucilia Wang

Automakers, start retooling your factories to make more fuel-efficient cars.

That was the message from President Obama, who on Monday directed the federal Department of Transportation to tighten fuel-efficiency standards.

The transportation department will devise rules to carry out a 2007 law that mandates a 40 percent improvement in gas mileage for cars and light trucks by 2020. Under the new law, cars would be required to have a fuel economy of 35 miles per gallon, up from 25 miles per gallon today.

Although former President Bush signed the 2007 law, the transportation department never got around to writing the regulations to enforce it.

Automakers will have to act quickly, because the new rules are expected to take effect starting with the 2011 models. Obama's action should come as no surprise, given he has built his economic plan on promoting renewable energy generation and other greentech businesses.

Even before Obama took office, Congress had already set aside $25 billion in loans last September for carmakers to make more fuel-efficient cars. Tesla Motors, a startup electric carmaker in San Carlos, Calif., has applied to the program (see Tesla CEO Denies Bankruptcy Rumors, Seeks $20M).

Congress also approved an additional $17.4 billion in loans to bail out General Motors and Chrysler, and the help came with stipulations that the two companies must build more fuel-efficient vehicles (see U.S. Automakers Get Federal Bailout).

Although carmakers are devoting more resources to make less polluting vehicles, they also have lobbied heavily against regulations that set higher fuel economy standards.

On Monday, Obama also signed a memo ordering the Environmental Protection Agency to review a previous decision, made under the Bush administration, to deny California and 13 other states to set tail-pipe emissions limits that would be stricter than the national ones (see Obama to Seek to Allow California, Other States, to Impose Emission Standards).

The EPA denied the waiver request from California in 2007, prompting some fighting words from Gov. Arnold Schwarzenegger, a Republican who has fashioned himself a big greentech proponent (see EPA Rejects California Vehicle-Emissions Standards).

Temporary regulations to carry out his two orders today are expected to be in place by March, so that carmakers can start working on the 2011 models to comply with the new regulations.

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This article has 30 comments:

  •  
    35 MPG? That's a fleet average. Detroit will come out with nothing new; they'll just roll out more cars at 36 MPG to offset the other crap that still gets 28 MPG (same strategy it has had since the 70's).

    Sure they'll add a few hybrid SUV's to boost the numbers there from 17MPG to 19 MPG, but that is not real change. Where are the cars that get 45+ (you know the ones they already sell in Europe)?
    Jan 27 08:55 AM | Link | Reply
  •  
    Why is the Federal government mandating any fuel standard? Why not let consumers determine what type of vehicles they want and then let the car companies make products to satisfy consumers. Where in Obama's resume did his auto experience come from? More socialism, more government, less productivity. Viva la Statism!
    Jan 27 09:08 AM | Link | Reply
  •  
    And I am sure you are already driving a smart car? That is available and is in the same class as all those wonderful European cars.

    Like it or not, they are producing the vehicle people want. What was the #1 vehicle in the US last year? The Silverado/Sierra, a 20 mpg pickup truck.

    Obama wants 35 mpg? Have the guts to put in a $3 a gallon gas tax and quit whining about the bad old car companies.


    On Jan 27 08:55 AM mahony wrote:

    > 35 MPG? That's a fleet average. Detroit will come out with nothing
    > new; they'll just roll out more cars at 36 MPG to offset the other
    > crap that still gets 28 MPG (same strategy it has had since the 70's).
    >
    >
    > Sure they'll add a few hybrid SUV's to boost the numbers there from
    > 17MPG to 19 MPG, but that is not real change. Where are the cars
    > that get 45+ (you know the ones they already sell in Europe)?
    Jan 27 10:28 AM | Link | Reply
  •  
    The high mileage cars already exist. (see the EPA 2009 mileage chart at (www.fueleconomy.gov/). Only a few consumers buy them now. Until we get more people buying the high MPG models, it makes no sense for the automakers to build more of them. The automakers don't buy the cars on the road; Individuals Americans and governmental units buy them.

    How about getting the various units of government (local, state and federal) to start buying only high mileage cars, all made in the USA, by American workers. Now that's where the President can really lead by example.
    Jan 27 10:37 AM | Link | Reply
  •  
    Our new President and old lawmakers are afraid to do the right thing. The answer is not increasing CAFE, but instituting a gas tax of substancial nature. You can not push a rope, but that is what CAFE tries to do. To change consumer habits, to be more like Europe which everyone seems to like, we have to follow their lead....they do not have CAFE, they have a very substancial gas tax. Gas pice in Europe, US$/US Gallon, range between $4.50 and $6.50 right now versus our $1.80. Until we give the consumer a reason to change, they will not. Look at the situation of the Toyota Prius in 2008, Auto Nation CEO said that in Jan 08 he couldn't give them away, July 08 he couldn't keep them on the lots and Dec 08 he couldn't give them away again. Toyota has cut production of the Prius in half because of lack of demand and stopped plans for a North American Prius plant because of lack of North American demand. CAFE will just drive the US automakers out of business because they will be forced to comply. Meanwhile, the Europeans and Japanese just pay the fines for not meeting the standard. Check the facts.
    Jan 27 10:38 AM | Link | Reply
  •  
    im all for mileage unfortunately nothing that gets over 10 mpg will tow
    my trailer to the desert for me. i only live 9 miles from work, so buying
    a car just for work would never pay for itself no matter how much gas costs.
    let people choose to drive what they need to drive. gas prices high or low.
    Jan 27 10:46 AM | Link | Reply
  •  
    Will the advocates of CAFE and the California plan please answer the question: why not us ea gas tax like Europe, Japan, and many other questions have done for decades?

    I fear the answer is that this direct tax will make the voters unhappy. Using the big bad auto companies, who hide 100 mpg carburetors under their desks, to collect taxes if much mor epolitically expedient.

    Note that if the goal is reduction of fossile fuel a gas tax will also:
    reduce length of trips, affect existing cars as well as new ones, increase car-poolng, affect other uses of fossile fuel like home heat, and millions of other market driven solutions. With the modifed price of fossile fuel all of this will be achieved with market / pricing efficiency.

    CAFE has the affect of disproportionate impact on US based auto companies who make commercial pickup trucks. (why doesn't Mack truck have to meet CAFE?). The California law has an exception for small companies, all of which are foreign, which is no surprise since this crowd hates all things American, except Obama, for now.

    Gas tax yes. CAFE no!
    Jan 27 10:56 AM | Link | Reply
  •  
    this is, of course, the reason why the government should never set industrial policy. Here you have the government telling the Big3 that they cannot sell their most profitable products. And, as the Big3 continue to financially fail, the government will turn around and give them money to make product upon which they make no money and to a market that does not want them. In short, a business plan guaranteed to fail.

    so, what will happen? People don't want these cars in the current gas price environment and won't buy them. If the cars they want are not available they will keep their old ones (fix em up) and the Big3 continue to crater.
    Jan 27 10:56 AM | Link | Reply
  •  
    This whole discussion is upside down. First, are they trying to solve the NON-EXISTENT problem of CO2 and man-made global warming? That whole issue is a huge scam.

    Dependence on foreign oil? Well - try drilling for our OWN oil. But no, they want to block offshore drilling and ANWR. Trying to conserve our way out of this is stupid.

    Electric cars? Perfect. Now, just build some new NUKE plants to supply the energy.
    Jan 27 11:32 AM | Link | Reply
  •  
    good points here_in_Akron.

    But we have lost the arguments about why reduce fossile fuel use. So now that politicians have decided that we are going to reduce use to a much lower level then the market would dictate, the question is how.

    If the goal is to reduce said fossile fuel it is infinitely more effective to accomplish this by a small, tactical modification of the marketplace. Simply change the current fed gasoline tax to a much higher level. (or better still a fossile fuel tax). This does not require a single new bureacrat and is the most fair across the automakers. Where these high taxes have been used for decades in Europe Ford and GM are very competitive.

    And again, the tax has a much bigger impact on the goal of reduced fossile fuel use because it affects existing vehicles as well as new ones, which take at least 10 years to effectively replace. It also affects many lifestyle options as was shown this summer where high gas prices caused people to drive less, plan trips, carpool, use mass transit, and infinite other market driven options to reduce fuel use and save money.

    Even we who argue the premise like here_in_Akron should be saying, OK, if you must reduce, then use a tax so you don't wreck the US economy in the process.
    Jan 27 11:50 AM | Link | Reply
  •  
    35 years of CAFE standards did NOTHING to change the buying habits of consumers. Then one year of $3.00+ per gallon gas stalled the sales of high profit vehicles and spurred on the sales of high mileage vehicles.

    Now that gas prices have dropped under $2.00 per gallon, the high mileage car sales are going down again. Hybrid car sales dropped 10% by the end of 2008.

    CAFE will only force companies to make vehicles that nobody wants. High gas prices will force customers to want high mileage vehicles.
    Jan 27 12:06 PM | Link | Reply
  •  
    What's your opinion on the speculation of the oil? If the federal government prohibits the speculation and keep the price of the gas reasonable, are you again going to say "more socialisim"? Please don't have a double-standard.


    On Jan 27 09:08 AM John Polomny wrote:

    > Why is the Federal government mandating any fuel standard? Why not
    > let consumers determine what type of vehicles they want and then
    > let the car companies make products to satisfy consumers. Where in
    > Obama's resume did his auto experience come from? More socialism,
    > more government, less productivity. Viva la Statism!
    Jan 27 12:09 PM | Link | Reply
  •  
    Will Obama "insist" that pharma cure my terminal leukemia? I am sure they will wave his magic wand and it will go away.

    By the way, he just said the EPA should "study" it which in the world of politics is just show business.
    Jan 27 01:02 PM | Link | Reply
  •  
    I think it's a great idea.

    By all means, increase the mpg.

    Since private industry was soo "dump" and focused only on cars people wanted to buy, they were taken to the wall when the price of gas hit a national average of $4.11 (CA hit $4.5).

    Then they taken off the wall and knocked unconscious by the present recession, perhaps depression, and now find themselves with no means by which to change strategy, even if the government was not forcing them to.

    I mean, does everybody believe the current deep recession (depression?) will last forever and gas prices will remain at $2 per gallon ad infinitum?

    No way, as soon as the economy recovers we'll hit $3 then $4 then who knows how much higher per gallon especially with the coming possible hyperinflation scenario as a result of "helicopter" Ben Bernanke printing $trillions of new dollars to bail out the corrupt financial aristocrats whose $trillions in derivative games brought the global economy to the edge of a cliff... And we might still fall of it so...

    By all "means", bring on the increased mpg. "means".
    Jan 27 01:04 PM | Link | Reply
  •  

    Don't forget the gallon in Europe is 25% larger than here in USA
    ao IF a slug of a car with no space and no guts got 45 MPG over here it would get 36 MPG
    just my 2 cents........


    On Jan 27 08:55 AM mahony wrote:

    > 35 MPG? That's a fleet average. Detroit will come out with nothing
    > new; they'll just roll out more cars at 36 MPG to offset the other
    > crap that still gets 28 MPG (same strategy it has had since the 70's).
    >
    >
    > Sure they'll add a few hybrid SUV's to boost the numbers there from
    > 17MPG to 19 MPG, but that is not real change. Where are the cars
    > that get 45+ (you know the ones they already sell in Europe)?
    Jan 27 03:50 PM | Link | Reply
  •  
    You people who want to raise the gas tax, kill me. In case you haven't noticed there are a lot of people out there who are barely surviving paycheck to paycheck. If you want fuel efficient cars to sell, give buyers a hugh tax deduction to encourage them to buy these vehicles. This is not Europe, let the consumers decide what type of cars they need and want to buy. With all these silly regulations you might as well put all the American car companies out of business now and save the loan money.
    Jan 27 03:57 PM | Link | Reply
  •  
    A $3 gas tax will kill the economy, many people in rural America have to drive 20 to 50 mile one way to work and are living pay check to pay check. Why should they be punished for going to work.The government just needs to get out of our lives and let us drive what we want.
    The only oil shortage there is, is created by the enviromental wacko's and the liberials.
    Jan 27 04:24 PM | Link | Reply
  •  
    Since when does government tell auto manufactures what to build? It is up to the public to decide what they want. Sure, autos can be built that get 40 or mpg and due to their light weight, become death traps when involved in a collision at 40or 50 mph. Be assured, whenever this socialist mandate goes thru, gasoline will be back to 4 to 6 bucks a gallon.This so called going green is getting me down..global warming? B.S. The hottest recorded temperature in the U.S. was in the 30s. More socialist pap. There is still plenty of oil around. If it were not so, oil would still be in the 100s. It boils down to supply and demand. The next four years will reveal just how far left we will travel.
    Jan 27 04:48 PM | Link | Reply
  •  
    How can you say raising taxes won't hurt the economy? When gas was pushing 4 bucks a gallon - IT HURT people.

    And, good lord, just because the Europeans do it is hardly justification that we should do it. Have you ever driven in Europe? Most people drive shorter distances and on very skinny roads. With the dense pack over there - they were able to put in public transport that people can actually use. That is a lost cause here - mostly because of the big distances involved here.

    You say the battle is lost on using less gas - perhaps. But, even if that is a goal - let's not pursue it stupidly.

    And to the guy who says that the car companies are hiding the 100 mile carb. Ok - Elvis has it in his pocket, and he and the aliens are laughing about it.

    If it existed - it would be worth a BILLION dollars. It don't exist - cuz you can't buy it. Find another conspiricy.


    On Jan 27 11:50 AM Mike Inmich wrote:

    > good points here_in_Akron.
    >
    > But we have lost the arguments about why reduce fossile fuel use.
    > So now that politicians have decided that we are going to reduce
    > use to a much lower level then the market would dictate, the question
    > is how.
    >
    > If the goal is to reduce said fossile fuel it is infinitely more
    > effective to accomplish this by a small, tactical modification of
    > the marketplace. Simply change the current fed gasoline tax to a
    > much higher level. (or better still a fossile fuel tax). This does
    > not require a single new bureacrat and is the most fair across the
    > automakers. Where these high taxes have been used for decades in
    > Europe Ford and GM are very competitive.
    >
    > And again, the tax has a much bigger impact on the goal of reduced
    > fossile fuel use because it affects existing vehicles as well as
    > new ones, which take at least 10 years to effectively replace. It
    > also affects many lifestyle options as was shown this summer where
    > high gas prices caused people to drive less, plan trips, carpool,
    > use mass transit, and infinite other market driven options to reduce
    > fuel use and save money.
    >
    > Even we who argue the premise like here_in_Akron should be saying,
    > OK, if you must reduce, then use a tax so you don't wreck the US
    > economy in the process.
    Jan 27 05:29 PM | Link | Reply
  •  
    Class 8 trucks are commercial, and their fleets or individual owners demand fuel economy, since that effects their bottom line (what they don't spend on fuel is profit!). Individual owners also like sleeper tractors, because what they don't spend on hotel rooms is profit (although the same is not necessarily true for fleet drivers, since the fleet gets the profit vs. the driver employee).


    On Jan 27 10:56 AM Mike Inmich wrote:

    > Will the advocates of CAFE and the California plan please answer
    > the question: why not us ea gas tax like Europe, Japan, and many
    > other questions have done for decades?
    >
    > I fear the answer is that this direct tax will make the voters unhappy.
    > Using the big bad auto companies, who hide 100 mpg carburetors under
    > their desks, to collect taxes if much mor epolitically expedient.
    >
    >
    > Note that if the goal is reduction of fossile fuel a gas tax will
    > also:
    > reduce length of trips, affect existing cars as well as new ones,
    > increase car-poolng, affect other uses of fossile fuel like home
    > heat, and millions of other market driven solutions. With the modifed
    > price of fossile fuel all of this will be achieved with market /
    > pricing efficiency.
    >
    > CAFE has the affect of disproportionate impact on US based auto companies
    > who make commercial pickup trucks. (why doesn't Mack truck have to
    > meet CAFE?). The California law has an exception for small companies,
    > all of which are foreign, which is no surprise since this crowd hates
    > all things American, except Obama, for now.
    >
    > Gas tax yes. CAFE no!
    Jan 27 11:54 PM | Link | Reply
  •  
    Yes, let's see what happens when people drive what they want. Financial analysts and I-bankers just don't care about the lives of ordinary people. Let's see what you'll say when the oil becomes $150 per barrel or more and you need to pay 5 bucks per gallon.


    On Jan 27 04:24 PM GoCart wrote:

    > A $3 gas tax will kill the economy, many people in rural America
    > have to drive 20 to 50 mile one way to work and are living pay check
    > to pay check. Why should they be punished for going to work.The government
    > just needs to get out of our lives and let us drive what we want.
    >
    > The only oil shortage there is, is created by the enviromental wacko's
    > and the liberials.
    Jan 28 10:48 AM | Link | Reply
  •  
    I don't know about other sections of the country but around where I live the prices of the gas saver cars didn't go down when the gas prices went down. If they had I would have bought a Prius. The cars sit on the lots around here with high prices still on them regardless of gas prices, unemployment, recession, etc.
    Jan 28 12:00 PM | Link | Reply
  •  
    I don't know about other sections of the country but around where I live the prices of the gas saver cars didn't go down when the gas prices went down. If they had I would have bought a Prius. The cars sit on the lots around here with high prices still on them regardless of gas prices, unemployment, recession, etc.
    Jan 28 12:00 PM | Link | Reply
  •  
    AllAmericanHybrid.com
    Jan 28 12:02 PM | Link | Reply
  •  
    We need incentives to buy high MPG cars. When gasoline prices are high people buy more hybrids. Gas should be taxed to increase the cost to consumers (like it is in Europe - >$4/gallon). Diesel, which runs at higher efficiency than gasoline should be taxed less to promote higher energy efficiency. I have a Toyota Prius Hybrid, getting 43 MPG overall. I'll wait for the electric vehicles before I replace my Pontiac Bonneville at 22 MPG overall.


    On Jan 27 10:37 AM P. A. Daniel wrote:

    > The high mileage cars already exist. (see the EPA 2009 mileage chart
    > at (www.fueleconomy.gov/). Only a few consumers buy them now.
    > Until we get more people buying the high MPG models, it makes no
    > sense for the automakers to build more of them. The automakers don't
    > buy the cars on the road; Individuals Americans and governmental
    > units buy them.
    >
    > How about getting the various units of government (local, state and
    > federal) to start buying only high mileage cars, all made in the
    > USA, by American workers. Now that's where the President can really
    > lead by example.
    Jan 28 01:33 PM | Link | Reply
  •  
    Europeans live on much less of almost every material thing than Americans. Their countries are the size of our states. They drive short distances and their auto companies did not buy up and shutdown their public transportation. They have stick shift diesel cars that get 40 mpg. They walk and bicycle a lot which makes them healthier so they save a lot on medical care and get less of it because they have a government run health system. They live in cooler smaller houses and take better care of what they have, most of which is not disposable. Their auto unions are by and large not a group which makes substantially more than the public who buys their cars. But their socialist governments add enough taxes to make them more expensive than our cars. They save more of what they earn so thay can afford their higher prices when they NEED something.

    It is very difficult to compare anything European to us.
    Jan 28 11:25 PM | Link | Reply
  •  
    I agree. I am a US citizen who has lived in Europe since 2001. I spend about 40 euros a month in deisel for my Audi A4 1.9 even though the gas tax in more than 40%. I work about 1/2 mile from my home. If I don't want to drive I have a choice of subway, trains, electric trollys and busses that reach even the smallest town at a reasonable price and time. All types of stores and services are accessable within a walking distance of my house. There is even a US style mall a few miles away, also accessable by mass transit. My house is made of cement and brick and doesn't need central heat or AC. Everyone here uses efficient gas instant warter heaters that don't use a tank to store hot water. European society is totally different than US. Change can only happen over long periods of time, not overnight, which is what everyone in the US wants. It will take decades to solve the problems. Knee jerk government policies will only lead to more waste and instability.


    On Jan 28 11:25 PM ariel1935 wrote:

    > Europeans live on much less of almost every material thing than Americans.
    > Their countries are the size of our states. They drive short distances
    > and their auto companies did not buy up and shutdown their public
    > transportation. They have stick shift diesel cars that get 40 mpg.
    > They walk and bicycle a lot which makes them healthier so they save
    > a lot on medical care and get less of it because they have a government
    > run health system. They live in cooler smaller houses and take better
    > care of what they have, most of which is not disposable. Their auto
    > unions are by and large not a group which makes substantially more
    > than the public who buys their cars. But their socialist governments
    > add enough taxes to make them more expensive than our cars. They
    > save more of what they earn so thay can afford their higher prices
    > when they NEED something.
    >
    > It is very difficult to compare anything European to us.
    Jan 29 06:26 AM | Link | Reply
  •  
    Mahoney, Ford does sell cars in Europe that are diesel and get 65 mpg. But the Eviro's and Libs won't let them into the country just because they are Diesel. My feeling is the govt is running these companies into the ground so they can eventually gain more control over them. If I was Ford, GM etc, I would call the Gov'ts bluff and tell them that we no longer want to do business in the US because of the business climate and see what happens then. Can't hurt.


    On Jan 27 08:55 AM mahony wrote:

    > 35 MPG? That's a fleet average. Detroit will come out with nothing
    > new; they'll just roll out more cars at 36 MPG to offset the other
    > crap that still gets 28 MPG (same strategy it has had since the 70's).
    >
    >
    > Sure they'll add a few hybrid SUV's to boost the numbers there from
    > 17MPG to 19 MPG, but that is not real change. Where are the cars
    > that get 45+ (you know the ones they already sell in Europe)?
    Jan 29 08:58 AM | Link | Reply
  •  
    I'm all for a $3 gas tax. It would rid us of all the poiticians who voted for it in short order. Of course, then the new ones would have to repeal it to stay in office themselves.
    Jan 29 09:23 AM | Link | Reply
  •  
    Having grown up in rural America and having a father who is still farming our family farm in his 70's, I understand the effect it might have on rural America. However, oil will not last forever (despite what others posting here might think, read Twilight in the Desert by Mathew Simmons for the facts on oil production). CAFE does not work, it never has and never will. People are free to choose, but public policy, such as a gas tax, are meant to modify behavior. We never adjusted to oil prices like the Europeans because we did not face the crisis they did in the 1950's and 1960's (Read The Prize by Daniel Yergen, if you have time), which made them adopt energy independence policies different from the USA. A phazed in gas tax with incentives for people to trade their gas guzzlers for fuel efficent cars and trucks is the policy we should be talking about.

    Detroit can build cars that get good gas mileage, the problem is that not many in America want them. Until that changes, CAFE is just antoerh ineffective policy put in place by politicians that want to look like they are doing something, but are afraid to do what really needs to be done because fo voter backlash (they would loose their lifetime medical benefits and defined benefit pension plans...the Detroit Three are not the only ones that have gold plated benefits). Lack of guts by our politicians, corruption and the green agenda are behind CAFE. They don't want to deal with the real problem here, just like they don't want to with Medicare and other Gov't entitlements.


    On Jan 27 04:24 PM GoCart wrote:

    > A $3 gas tax will kill the economy, many people in rural America
    > have to drive 20 to 50 mile one way to work and are living pay check
    > to pay check. Why should they be punished for going to work.The government
    > just needs to get out of our lives and let us drive what we want.
    >
    > The only oil shortage there is, is created by the enviromental wacko's
    > and the liberials.
    Jan 29 09:49 AM | Link | Reply