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The gloves are off between Intel (INTC) and Advanced Micro Devices (AMD). We recently reported that the price war between INTC and AMD may have already begun. Today, Bloomberg.com gives us more evidence that things are really heating up.

According to the article:

Customers of Intel Corp. said the world’s biggest computer-chip maker plans to reduce prices on Pentium processors by as much as 60 percent to reclaim market share from Advanced Micro Devices Inc.

Executives at Micro-Star International Co. and Gigabyte Technology Co., two of Taiwan’s biggest makers of circuit boards for computers, said Intel officials told them the price cuts will start July 23.

Tom Beermann, a spokesman for Santa Clara, California-based Intel, declined to comment.

AMD-INTC 1-yr comparison:

AMD-INTC 1-yr comparison

Source: Intel Makes Aggressive Price Cut In Pentium Chips (AMD, INTC)