JUPM CEO owns MCHX stock, and why

Jupitermedia (ticker: JUPM) CEO Alan Meckler writes about Barry Diller's acquisition of Ask Jeeves (he likes it), and tangentially reveals that he personally owns Marchex (ticker: MCHX) stock. He writes:

Barry is one of the few "real" strategic players in the Internet space that I have watched during my career. Russ Horowitz now of Marchex.com is another (remember how he put together Go2Net.com in the 1990s and the bundle of money he made for himself and his stockholders?)

Both Barry and Russ see over the horizon. Watch them and learn...

(I own shares in Marchex. I do not own shares in IAC)

Meckler's article is here. MCHX chart below.