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The kind of people who read Seeking Alpha, Portfolio.com -- or, for that matter, The Big Money -- are not Suze Orman's target audience. You, dear reader, are likely an urban sophisticate; you're probably male; there's a very good chance you work somewhere in finance or the media; and when you ask questions about money, it'll be about something specific: the relative merits of index funds and ETFs, for instance, or the amount that mortgage rates have to fall before it makes sense to refinance. You probably think that trying to live on $40,000 a year would be a real hardship.

Suze Orman, by contrast, has a very broad appeal, although it skews very female. Her base is emphatically not urban sophisticates: instead, she talks directly to millions of people that the financial media never normally reach. To give you an idea of the difference in audience, the median US adult female earns $20,014 per year. Even when you look at women with bachelor's degrees, the median income rises only to $35,094. And yes, these women will, on average, raise 2.03 children.

Orman's audience is not necessarily stupid -- although they can and do make just as many boneheaded decisions as the rest of us -- but they're also not necessarily educated, and many of them lack even basic financial literacy: they have no idea what a percentage is, or an interest rate, or how to read a bank statement to work out how much you've been charged this month in fees. When they get promoted to supervisor in a call center, they're the kind of people who say that whether or not there's a difference between 0.2 cents and 0.002 cents is "a matter of opinion".

There are very few people who talk to these people and provide them with the financial basics; Suze Orman is by far the most successful, and for doing so she deserves medals rather than the kind of brickbats being thrown at her by James Scurlock in The Big Money.

Scurlock, from the beginning of his piece, clearly has no intention of treating Orman fairly:

How a bottle-blond former waitress and self-described "55-year-old virgin" with a taste for the good life became the financial messiah for millions of Americans might be a fun Lifetime original movie. Why the masses continue to invest their faith in Suze Orman in the wake of a financial meltdown she never saw coming is a more timely question.

Scurlock won't tell you that the "55-year-old virgin" quote is taken, out of context, from an interview in which Orman is quite open about her life-long lesbianism and the fact that she's been living with a woman for the past seven years. And yes, most people develop "a taste for the good life" once they've made tens of millions of dollars. But more to the point, Orman is not some kind of stock-market pundit whose job is to predict macroeconomic financial meltdown. She's a personal-finance guru whose job is to help women manage their household finances in a healthy manner.

Yes, Orman lards her books with no small amount of Oprah-level pop-psychology -- but when she does so, she's generally right. It's easy for the analytically-skilled elite of the information economy to scoff at such things, but something as basic as spending less than you earn really is akin to eating fewer calories than you burn: conceptually easy, but very hard in practice, especially when the world seems to be conspiring against you at every step. And succeeding in such matters requires a level of psychological discipline, while failing in them often has psychological causes.

Scurlock mocks Orman's statement that "you will never achieve a sense of power over your life until you have power over your money," but it's a great way of harnessing the imperatives of the otherwise largely destructive self-help movement and putting them to good use. As for "the stock market is like a pot of soup" -- that's as good a way as any to explain diversification. You want she should go into details of capital structure and limited liability corporate entities?

Orman's audience is struggling with money woes. That's true pretty much by definition: someone who has these things all worked out is not going to read her books. But it's also true that most of Orman's readers and viewers aren't going to declare bankruptcy: there's a huge terrain of financial difficulty between bankruptcy and health. It's simply obtuse to imply, as Scurlock does, that because most bankruptcies are caused by catastrophic events, the people who don't suffer catastrophic events and who don't declare bankruptcy are probably fine, on a financial level. They're not. Many of these people are in desperate need of financial help, and Orman is providing a very valuable service which America's financial institutions have every incentive not to provide.

Financial wellness is about spending less than you earn, being happy with where you are financially, and not being greedy. Orman fits the bill. Yes, she spends a lot of money -- but then again, she earns a lot of money too. In fact, she's set for life, which means she has no need to risk her money in the stock market. So she doesn't. There's no hypocrisy there, only common sense.

On the other hand, it's true that Orman says that if you need to see your investments grow, in order to be able to live comfortably in the future or provide a nest-egg for your heirs, then the best way of doing that is to reliably and consistently put a certain amount of money into the stock market every month. It's good, basic advice: she would never advocate trying to pick stocks, or time the market, or anything idiotic like that. And if you're investing a set dollar amount each month, then you buy more shares when they're cheap and fewer when they're expensive.

This is "dollar cost averaging", which for some reason makes Scurlock see red. He asks: "Since when does throwing good money after bad make you rich?", as though the alternatives -- selling stocks after they've gone down, or not buying stocks when they're cheap, or investing new money only during bull markets -- are obviously better. They're not: they're worse.

It's telling that Scurlock's criticisms of Orman concentrate overwhelmingly on her investment advice -- the one part of the large Orman oeuvre which might be relevant to most Portfolio.com readers, but also the one part which is probably least relevant to Orman's real audience. Orman is not some get-rich-quick shill: she basically peddles common sense, which is a commodity the country could do with a lot more of.

In this debt-addled country with its lapses into the unsustainable world of negative savings rates, the pressing problem facing most Americans is not the fact that the stock market has fallen 40% from its highs, but rather the fact that they owe more money than they can realistically repay. That's why Orman spends so much time on credit cards, and credit scores, and other aspects of the world of debt-peddlers. There are millions of Americans out there who fail to pay their credit card in full each month despite the fact that they have money in the bank to do so. There are tens of millions who have stock-market investments in taxable accounts alongside large consumer debts. And there are probably a hundred million or more Americans who are simply having a huge amount of difficulty living within their means, especially after taking into account their financial burdens.

Orman provides hope for these people -- an eminently sensible roadmap for the future -- in a quintessentially American demotic as opposed to the arcane language of the financial press. Not everyone who buys her books will end up acting on her advice: the temptation to borrow and spend is all around us, after all. But from a financial-literacy perspective, Suze Orman has made America a much better place than any other individual alive. Long may she continue to do so.

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This article has 64 comments:

  •  
    The country would be much better off if people like Suze Orman and Dave Ramsey were calling the shots instead of blood-sucking Wall Street "titans" going to Washington through a revolving door. Paulsen and Geitner should be arrested, not paid.
    Feb 11 03:17 PM | Link | Reply
  •  
    I love her message..but good lord she talks like she is addressing 8year olds..and that voice
    Feb 11 03:28 PM | Link | Reply
  •  
    SUZE ORMAN GIVES GENERAL ADVICE THAT IS OFTEN DANGEROUS. FOR EXAMPLE SHE TELLS PEOPLE TO NEVER USE A HOME EQUITY LOAN TO PAY OFF CREDIT CARDS BECASUE THEY CAN WALK AWAY FROM CREDIT CARD DEBT. THAT IS FINE UNLESS YOU DEPEND ON A CLEAN CREDIT REPORT FOR EMPLOYMENT. THAT IS MORE PEOPLE THAN YOU MIGHT THINK, EG NURSES THAT WORK AROUND NARCOTICS. SHE NEVER TEMPERS HER ADVICE, SHE LEAVES THAT FOR THE LISTENER TO FIGURE OUT AND AS YOU POINT OUT THOSE LISTENERS ARE NOT THE SMARTEST.
    ALL YOU HAVE TO HEAR FROM OL' SUZE IS THE INTERVIEW SHE GAVE TO CNN MONEY 6/19/2008. SHE RECCOMENDS EEM USO AND XME. THAT IS EMERGING MARKETS, OIL AND MINING ETFs. SHE IS THEN ASKED IF THOSE ARE BUBBLES. SHE GIVES AN UNQUALIFIED "NO, I THINK IT ABSOLUTELY POSSIBLE THAT YOU COULD SEE OIL GO TO $150 OR $160." THAT IS DIRECT QUOTE, I HAVE THE ARTICLE IN FRONT OF ME. THAT IS VERY IRRESPONSIBLE ADVICE. THE SHAME OF IT IS NO ONE HOLDS HER FEET TO THE FIRE ON IT. SHE HAS NO ACCOUNTABILITY. IF YOU LIKE SUZE YOU MUST BE AS STUPID AS SHE.
    Feb 11 03:41 PM | Link | Reply
  •  
    Her asset allocation strategy and "you can't time the market" philosophy has left anyone who followed her advice in deep peril. You'd be far better off in the long term by putting your investible funds in the Bank.
    Sorry, I can't buy into the justification that her appeal is for middle income, women who can't think for themselves. Time to wake up.
    Feb 11 03:44 PM | Link | Reply
  •  
    Suze Orman is fine for what she does, because she fills a need. But rather than having the "sophisticates" spend their time debating her, wouldn't it be more productive to get involved with one's local school board in order to try and get some basic financial literacy and wherewithal transmitted to the population at large via the public high school curriculum?
    Feb 11 03:52 PM | Link | Reply
  •  


    Follow up point: anyone who is a sophisticate in these topics understands how much more financially effective it is for having a lifetime effect to teach financial competetence to 15-20 year olds rather than 40-60 year olds.
    Feb 11 03:54 PM | Link | Reply
  •  
    Jees Felix, wake up. Dollar cost averaging? Dollar cost averaging in an obviously declining market is suicide. If this market declines further (and it will) then settles into a long, painful and lingering "L" recovery (and it will), those misinformed dollar cost averagers will be the last ones employing desperation selling. No one sensible condones DCA in this kind of market.
    Feb 11 03:59 PM | Link | Reply
  •  
    I agree with this article, Felix. Her style may be homespun, but America could have used more of this and less of the manic yelling "Buy Buy Buy".
    Feb 11 04:01 PM | Link | Reply
  •  
    Felix, this isn't your normal subject matter. You seem to care passionately about it. ... Flash
    Feb 11 04:03 PM | Link | Reply
  •  
    TURN OFF YOUR CAPS LOCK KEY


    On Feb 11 03:41 PM Six wrote:

    > SUZE ORMAN GIVES GENERAL ADVICE THAT IS OFTEN DANGEROUS. FOR EXAMPLE
    > SHE TELLS PEOPLE TO NEVER USE A HOME EQUITY LOAN TO PAY OFF CREDIT
    > CARDS BECASUE THEY CAN WALK AWAY FROM CREDIT CARD DEBT. THAT IS FINE
    > UNLESS YOU DEPEND ON A CLEAN CREDIT REPORT FOR EMPLOYMENT. THAT IS
    > MORE PEOPLE THAN YOU MIGHT THINK, EG NURSES THAT WORK AROUND NARCOTICS.
    > SHE NEVER TEMPERS HER ADVICE, SHE LEAVES THAT FOR THE LISTENER TO
    > FIGURE OUT AND AS YOU POINT OUT THOSE LISTENERS ARE NOT THE SMARTEST.
    >
    > ALL YOU HAVE TO HEAR FROM OL' SUZE IS THE INTERVIEW SHE GAVE TO CNN
    > MONEY 6/19/2008. SHE RECCOMENDS EEM USO AND XME. THAT IS EMERGING
    > MARKETS, OIL AND MINING ETFs. SHE IS THEN ASKED IF THOSE ARE BUBBLES.
    > SHE GIVES AN UNQUALIFIED "NO, I THINK IT ABSOLUTELY POSSIBLE THAT
    > YOU COULD SEE OIL GO TO $150 OR $160." THAT IS DIRECT QUOTE, I HAVE
    > THE ARTICLE IN FRONT OF ME. THAT IS VERY IRRESPONSIBLE ADVICE. THE
    > SHAME OF IT IS NO ONE HOLDS HER FEET TO THE FIRE ON IT. SHE HAS NO
    > ACCOUNTABILITY. IF YOU LIKE SUZE YOU MUST BE AS STUPID AS SHE.
    Feb 11 04:04 PM | Link | Reply
  •  
    Welcome to Mad Money, Welcome to Cramerica


    On Feb 11 04:01 PM Nick Waddell wrote:

    > I agree with this article, Felix. Her style may be homespun, but
    > America could have used more of this and less of the manic yelling
    > "Buy Buy Buy".
    Feb 11 04:05 PM | Link | Reply
  •  
    My mom loves suzie orman and my parents are a factory worker and teacher who own 3 houses, 2 of which they rent, and only 1 has a mortgage. Paid for me and my brother's college educations, buy cars with cash, and not often. They have little debt of any kind and are golden right now at 60. So if my mom likes her, she's alright with me.
    Feb 11 04:12 PM | Link | Reply
  •  
    So, how many episodes of Suze did you have to watch to research this article?

    Feb 11 04:18 PM | Link | Reply
  •  
    I would like to add that you are not giving Suze credit for her recommendations on 401K. In this market, most people would have done better to max out 401K contributions and allocate it all to cash. You get your company match(50-100%), and what more return do you need ?
    Suze deserves credit for her message, while simple. Careful spending and borrowing is contagious. People are nothing but crabs in a barrel. You try to climb up and they want to pull you down. You try to save, and they direct you to spend, make you a carbon-copy wage slave. You try to diet, and you are urged to eat. Anybody with a voice for positive outcomes, like Suze, should be applauded. That said, practical people are SO boring! Vrrrooooom!
    Feb 11 04:21 PM | Link | Reply
  •  
    Must she be so annoying? I can't figure out who is worse -- Orman or Cramer. They both drive me nuts.
    Feb 11 04:38 PM | Link | Reply
  •  
    Suze Orman Inc is capitalism at it's finest.

    She's making money hand over fist under a facade of 'compassion' and 'helping those who need it' with advice handed out as though its charity...

    She even has people "defending" her money making machine with articles.

    brilliant.
    Feb 11 04:46 PM | Link | Reply
  •  
    Suze Orman did a great job at realizing that there is a void in financial education of middle aged women. To bad it was Suze Orman that realized this deficiency and not someone with investment, market or financial intelligence.
    Feb 11 04:47 PM | Link | Reply
  •  
    Some times I watch her show just too feel better about myself. Do grownups really need to call Suze to see if they can afford a LCD TV?
    Feb 11 04:53 PM | Link | Reply
  •  
    She's been knocked for her investing advice, and I think that's fair, as long as it's in the context of her audience.

    What doesn't make sense is saying that she "blames the victim". She just tells people to take responsibility for their problems. Even if you go bankrupt due to illness, you will be far happier and successful if you try to correct the problem rather that waiting for others.
    Feb 11 04:55 PM | Link | Reply
  •  
    Right or wrong, deep of simplistic, the problem isn’t her advice. The audience must equal the media and, in this case, it doesn't. Suzy needs to spend all her time in front of those $20,014/year women. Being seen more on Opera or Good Morning America? Attending a AARP seminar? Fine and appropriate. On CNBC? Not so good. “We move now from breaking news with the Treasury Secretary to our segment, ‘Lunch with Suzy.’”

    As the author notes, those who (write or wrong) consider ourselves above her advice do not need to be confronted by Suzy on CNBC or in other similar media. With her demographic (i.e., women under $20K), perhaps cable isn't her venue anyway??

    Say! Here's a really good idea. Let's put Cramer and Suzy on their own channel. We can call it CSNBC. Cramer and Suzy all day long.

    Excuse me, now, while I get back to the intelligent rants of some of the OTHER gurus on CNBC who want me to know that investing is for the long-term and I STILL should be allocated 75% to equities. At least I know to ignore Suzy and Cramer. These other guys and gals are DANGEROUS !!
    Feb 11 05:00 PM | Link | Reply
  •  
    come on people. 1 word of advice...maybe 4 words.

    "Live within your means"

    Love it and learn it. You don't need anything else in life...
    Feb 11 05:07 PM | Link | Reply
  •  
    Let's put them on with "The View" gals, Katie Couric, Arianna Huffington, et al and call it PMSNBC.


    On Feb 11 05:00 PM rich c wrote:

    > > Say! Here's a really good idea. Let's put Cramer and Suzy on their
    > own channel. We can call it CSNBC. Cramer and Suzy all day long.
    Feb 11 05:30 PM | Link | Reply
  •  
    Love her or loathe her, her simple message is one that Americans (and the world generally) would have done well to pay heed to.
    If only we had all lived within our means we wouldn't be in the mess we are in today - it is as simple as that.

    (And I'm not a white-collar WASP man who works in finance or business, so maybe that is why I'm open to her advice).

    If a former waitress can balance the books for this country better than all the MBAs and Wall Street big-wigs, then we really have to wonder who deserves the airspace and financial control.
    Feb 11 05:59 PM | Link | Reply
  •  
    Felix,

    Thanks for the good words for Suze Orman. The fact that you were compelled to provide them speaks volumes of the sad state of American culture. We are a nation of windmill-tilting critics who love to bash the people we don't personally find interesting, entertaining, or intellectually challenging. And for what? Aside from hearing ourselves talk, it gives us a sense of superiority. Not exactly something to be proud of, is it?

    What has happened to civility and class? Everyone seems more interested in in-your-face, confrontational deprecations and self-congratulatory one-upmanship than in extending courtesies and graciousness. It has become fashionable to be snippy and snide. Rudeness is de rigueur.

    Most days, I am ashamed of the tenor of the American conversation, and of the puerile mentality which guides it. Why are we not striving to foster and promote the best that human nature has to offer instead of the worst? Have we given up on that dream? Have we abdicated mankind's birthright to reach for the stars? Sadly, it seems that there are far more people reaching for the gutter. Our instinct for a higher nature has succumbed to our reptilian drive for narcissistic gratifications.

    Feb 11 06:16 PM | Link | Reply
  •  
    I sort of thought that was the point of the article(??)


    On Feb 11 06:16 PM RCA wrote:

    > Why are we not striving to foster and promote the best that
    > human nature has to offer instead of the worst?
    Feb 11 06:26 PM | Link | Reply
  •  
    On Feb 11 03:59 PM kellyj wrote:

    > Jees Felix, wake up. Dollar cost averaging? Dollar cost averaging
    > in an obviously declining market is suicide. If this market declines
    > further (and it will) then settles into a long, painful and lingering
    > "L" recovery (and it will), those misinformed dollar cost averagers
    > will be the last ones employing desperation selling. No one sensible
    > condones DCA in this kind of market.

    This is probably the worst "advice" I've heard so far. Your statements imply a certainty that nobody has. Sure, I think we're headed for a Depression and things will get worse, but would I bet the farm on that opinion? For those who don't have the time to read Seeking Alpha and countless other sites, DCA is a perfectly acceptable investment strategy.

    It's better than telling an unsophisticated person to stay in cash and assume they will somehow know when the perfect time is to put that money back to work. Knowledge neither you, I or anybody on this site has.

    DCA, kinda like Asset Allocation and MPT are designed to take emotion and guesswork out of the picture. It's a method of investing where you admit you don't know when things will get better, so you start investing a little bit over time rather than foolishly think you can time the market perfectly and the market will somehow let you know when it's safe to get back in. The news will be the very worst when it's time to get back in, which is a perfect case for DCA.
    Feb 11 06:29 PM | Link | Reply
  •  
    Where was she, what was she saying, when people were flipping houses and making out like bandits. Should done that instead of going to college again. Susie, you let me down. I knew there was a huge real estate bubble, even told off some mortgage brokers, but damn....where was Suzie with home flipping advice for me. Perhaps I did not listen to her because I CANNOT STAND THE WOMAN!
    Feb 11 07:32 PM | Link | Reply
  •  
    Kudos to you!


    On Feb 11 06:16 PM RCA wrote:

    > Felix,
    >
    > Thanks for the good words for Suze Orman. The fact that you were
    > compelled to provide them speaks volumes of the sad state of American
    > culture. We are a nation of windmill-tilting critics who love to
    > bash the people we don't personally find interesting, entertaining,
    > or intellectually challenging. And for what? Aside from hearing
    > ourselves talk, it gives us a sense of superiority. Not exactly
    > something to be proud of, is it?
    >
    > What has happened to civility and class? Everyone seems more interested
    > in in-your-face, confrontational deprecations and self-congratulatory
    > one-upmanship than in extending courtesies and graciousness. It
    > has become fashionable to be snippy and snide. Rudeness is de rigueur.

    >
    >
    > Most days, I am ashamed of the tenor of the American conversation,
    > and of the puerile mentality which guides it. Why are we not striving
    > to foster and promote the best that human nature has to offer instead
    > of the worst? Have we given up on that dream? Have we abdicated
    > mankind's birthright to reach for the stars? Sadly, it seems that
    > there are far more people reaching for the gutter. Our instinct
    > for a higher nature has succumbed to our reptilian drive for narcissistic
    > gratifications.
    >
    Feb 11 08:09 PM | Link | Reply
  •  
    RCA - I second the kudos. Excellent comment. I think your this response should be required reading for all on this site.

    We need to collectively rise up in so many facets of our lives and in our community and it is refreshing to see a real adult point this out. You may not like her style and she may be extolling basic financial information but I do agree that she provides an essential service. How American schools do not teach these things is criminal.
    Feb 11 09:10 PM | Link | Reply
  •  
    Suze Orma is to personal finance what Richard Simmons is to personal fitness.

    Feb 11 09:38 PM | Link | Reply
  •  
    I'm broke and am so because I spend too much time being well-informed by reading Felix, Krugman, Baker, McArdle, etc. etc. I should stop reading market movers and downgrade to reading Kiyosaki, Orman and Siegel on Yahoo! finance as I'm demographically-challe... and don't fit an elitist stereotype. Likewise, there are a ton of people more financially secure than myself who get their advice from Suze Orman because they are too ignorant to discern whether the advice provided suits their needs. The problem with Suze Orman is that it isn't women who make $20,000 a year that are listening to her (or Dave Ramsey); it is middle-class people who would be much better off by getting a Kiplinger's subscription and cancelling their cable. The problem with Suze Orman is a proxy for what is wrong with Americans as a whole; unwilling to do what is right because there is an easy out. In this case it just happens to be a fake-tanned, bleach-teethed hideous creature who gives overly-simplistic advice in an entertaining fashion that gives people a false sense of financial security.
    Feb 11 09:56 PM | Link | Reply
  •  
    I've DCA'ed beginning September. I am currently up slightly while the market tanked nearly 20% during the same period.

    This is by far the best kind of market to DCA. If it drops further, I will double-down.


    On Feb 11 03:59 PM kellyj wrote:

    > Jees Felix, wake up. Dollar cost averaging? Dollar cost averaging
    > in an obviously declining market is suicide. If this market declines
    > further (and it will) then settles into a long, painful and lingering
    > "L" recovery (and it will), those misinformed dollar cost averagers
    > will be the last ones employing desperation selling. No one sensible
    > condones DCA in this kind of market.
    Feb 11 10:11 PM | Link | Reply
  •  
    Dollar cost averaging is the best form of investing for the overwhelming majority of people. Fools who think they can do market timing are the ones who are buying high selling low.


    On Feb 11 10:11 PM Ricard wrote:

    > I've DCA'ed beginning September. I am currently up slightly while
    > the market tanked nearly 20% during the same period.
    >
    > This is by far the best kind of market to DCA. If it drops further,
    > I will double-down.
    Feb 11 11:06 PM | Link | Reply
  •  
    Couldn't agree more with this article. Suze is the only person I respect on CNBC (alongside Rick Santelli). Solid, simple, robust advice for people who need it and don't find it anywhere else.
    Didn't know she was a virgin, by the way, nor that she was gay. (Couldn't care less in fact)
    Feb 11 11:33 PM | Link | Reply
  •  
    When I heard Orman berate gold, an investment in an eight year bull market, and promote municipal bonds in the face of the coming collapse in municipal tax receipts I wrote her off as an idiot.

    Feb 12 01:15 AM | Link | Reply
  •  
    RCA,

    Outstanding.

    Feb 12 01:27 AM | Link | Reply
  •  
    It's better to have Oprah type fans reading her than the junk like The Secret touting if you believe you are rich you will be rich. And it sure is better than listening to Cramer and the other big mouths on CNBC.

    Regarding dollar cost averaging, its good in the fact it tells people not to dump all your money in at once in one gamble but it is still simplistic and I don't subscribe to it. Each individual investment decision should be weighed independently and with logical consideration.

    Anyway, her prescribing the dollar cost averaging technique and buy and hold strategy is no different than the 95% of securities advisors touting the same concept.

    It is good someone is trying to teach basic fiscal restraint and budgeting to the common person. She may get some things wrong but at least she tries and at least she's not trying to rip people off taking a 1% commission or run a hedge fund.

    You can debate whether she is deserving of the attention she gets or not. But it would be live debating wether the guy on Survivor deserves a million dollars or not. It's show biz. If it was not her it would be another spokesperson touting basic ways to save and budget.

    And taojaxx I'm with you 100% on the fact that her sexuality has nothing to do with this matter at all. Anyone bringing up such stuff is juvenile.
    Feb 12 01:43 AM | Link | Reply
  •  
    I have seen Ms Orman's show several times, and I find it very depressing that adults feel the need to call in and ask her if it is OK to buy a motorcycle, new TV, or whatever piece of junk they are considering.

    The caller tells her what he is thinking about buying, then tells Suze what his mortgage, bills, paycheck are-- and she tells him (or her) whether he can buy it or not. Sometimes, the caller gets a mini-lecture. (Regardless of Suze's decision, the caller usually says "Thank you", which is the only redeeming 2 seconds for either party).

    In fact, the first time I saw that part, I thought it must be some sort of spoof-- like a Monty Python sketch, perhaps.

    Sadly, it was no spoof. But it is a poignant reminder of why we are in the current mess.
    Feb 12 01:49 AM | Link | Reply
  •  
    I personally think the Suze Orman is not simplistic enough. Here's a much easier set of rules. 1) Spend less than you earn 2) Automate your savings 3) Buy low cost, broad market index funds on a regular schedule 4) Splurge every now and then but not too much. Can someone pay me a bazillion bucks and put me on Teevee?
    Feb 12 02:58 AM | Link | Reply
  •  
    Orman's lessons are great foundational home economics that all Americans should know and practice. As such, I agree strongly with the writer above who suggested more teaching of these ideas (not necessarily Orman's books) in high school.

    To be frank, I still try to help teach my sons--both about 30--to persevere with these foundational themes. To that, they then must add investment strategies that will help them build some wealth to cover major future expenses whether college costs for their kids, retirement, or a nest egg for their children, as well as the occasional indulgence, like an expensive vacation. These might be called main floor investing.

    Many of Orman's critics, as Salmon rightly points out, are involved in upper floor investment strategies (options, hedging, technical trading, etc.) of one kind or another, many of which don't work or work only for a short time. They require an extensive understanding of economics, finance, and markets, and even few of the participants have this understanding or the intense focus and intellectual capability to be successful. Unfortunately, a fair number of people engage (and fail) in these investment strategies, all the while spending as if they will always succeed, and without having established the foundations and primary investment strategies mentioned above.

    Orman provides lesson #1 in household finances. Other lessons should not be taught until Lesson #1 is firmly locked in as a personal habit.
    Feb 12 10:23 AM | Link | Reply
  •  
    Suze Orman is a lezbian!?!?! aside from a somewhat decent financial advisor for middle to low-income class females and families she's a total hack. I still say KUDOS to her, I'm sure she's helped plenty of people.
    Feb 12 11:10 AM | Link | Reply
  •  
    Her most valuable contribution is that she constantly admonishes her viewers/followers to take personal responsibility for their finances. That's a message that apparently needs to keep being repeated--and at every rung in the socio-economic ladder.

    On a sidenote, I wonder if Suze and Cramer have ever considered a celebrity wrestling match? Cramer would no doubt be favored going into the bout, but he's easily distracted.
    Feb 12 05:19 PM | Link | Reply
  •  
    We have all of her books. My wife has read them. I'm happily married, and so I listen to my wife. Ms. Orman makes sense at the level of "advice to consider, while evaluating all of the possibilities." The resale shop is full of her books, si it has been inexpensive advice.
    Feb 14 05:43 AM | Link | Reply
  •  
    Si, I meant so.


    On Feb 14 05:43 AM Daniel Herkes wrote:

    > We have all of her books. My wife has read them. I'm happily married,
    > and so I listen to my wife. Ms. Orman makes sense at the level
    > of "advice to consider, while evaluating all of the possibilities."
    > The resale shop is full of her books, si it has been inexpensive
    > advice.
    Feb 14 05:44 AM | Link | Reply
  •  
    Do you have a semi-psychotic supercharged smile?


    On Feb 12 02:58 AM Alex Salkever wrote:


    > pay me a bazillion bucks and put me on Teevee?
    Feb 14 06:44 AM | Link | Reply
  •  
    orman and this author are two clowns in a basket.
    Feb 14 07:55 AM | Link | Reply
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    The broadbased assumption that you make is just as bad as the broadbased assumption that she makes. You assume that because the price has dropped that there must be something materially and irreversibly wrong with the company. She assumes that the price correction is just temporary and absolutely return to its former highs. Both of you could be right in some cases and wrong in others because the price decline in every stock is unique to the circumstances surrounding its underlying company versus the market's short term perception of what it will mean. Sometimes the market participants assessment is spot on and other times it is a gross exaggeration. Selective due diligence is required to decern the difference. For th record, I and many other successful investors like Buffet, Graham, and Lynch, buy stocks on discounts frequently, though not on the cookie cutter assumptions that Suze makes. She should simply qualify her advice better.


    On Feb 11 03:59 PM kellyj wrote:

    > Jees Felix, wake up. Dollar cost averaging? Dollar cost averaging
    > in an obviously declining market is suicide. If this market declines
    > further (and it will) then settles into a long, painful and lingering
    > "L" recovery (and it will), those misinformed dollar cost averagers
    > will be the last ones employing desperation selling. No one sensible
    > condones DCA in this kind of market.
    Feb 14 11:03 AM | Link | Reply
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    Orman's advice is perfect for a stable world in which:

    - the price of stocks and homes tends to rise faster than their true value, and

    - the purchasing power of paper currency is changing slowly and at approximately the same (inverse) rate as incomes, and

    - interest rates are significantly positive, both to borrow and to lend.

    Notice that this describes typical conditions in the developed world between 1950 and 2000. In other words, nearly everyone now living has adjusted their basic financial assumptions to these conditions. So it's not surprising that Orman and others who provide financial advice to mainstream individuals bases that advice on this set of fundamental assumptions.

    Unfortunately for people who take that advice, the past 50 years are anything but ordinary, especially for Americans. Being a citizen of the world's single dominant military and economic power at a time when the above assumptions mostly held true is an historically exceptional experience. A far more typical lifetime includes periods of war (in which losing in a way that forever alters one's lifestyle is a real possibility), hyperinflation, depression, and so on, intermixed with occasional booms and peaceful interludes. The sheer size and liquidity of today's developed-world financial markets is itself an exceptional result of an exceptional period of political, military, and economic stability.

    Some of Orman's advice is timeless: spending less than you earn is probably correct at least 95% of the time, no matter where you live or what you do. Most of the disagreement seems to stem from what one ought to do with the surplus, but most of the disagreement fails to question the fundamental underlying assumptions I mentioned above. DCA haters, for example, would prefer to cut their losses and avoid holding all the way to zero. That may make sense for particular individual stocks, but it also assumes that the holder will invest that money elsewhere and that the alternative investment will perform better. Is that a good assumption? If the investor has a long-term winning track record, the best we can say is "maybe". Orman's audience can't say that; if anything, they're likely to make the same mistakes repeatedly, racking up both losses and fees. They're probably better off just indexing. Given that, is selling at a loss sensible? Well, again, that depends on your assumptions. I don't see a lot of DCA haters saying that $SPX is going to zero, nor do I see them telling anyone where money ought to be instead of SPY.

    The problem here is that in order to provide good advice, you need to have a reasonable understanding of what the economic universe is going to look like for the next 30-75 years. No one does, of course, but we can make reasonable assumptions and act on them. The most reasonable assumption to make is always "reversion to the mean." But when an advisor born in 1950 thinks about "the mean", he or she is making a lot of assumptions based on a truly exceptional period in history. The cold reality is that "the mean" is very mean indeed. When one looks beyond the borders of the United States, or farther into history, it becomes clear that our three assumptions are very rosy indeed. A second observation takes on some importance as well: our assumptions haven't been very correct for the last 10 years, either. A decade is a long time to be violated for assumptions based on only 50 years of observation. How confident can we really be right now in our thinking about what constitutes "the mean"? Put another way, how confident are we that avoiding debt, saving US dollars, investing some of them in equities, and DCAing into those investments is a sound strategy? That strategy worked spectacularly well from 1950 to 2000. It would not have worked very well at all from 1900 to 1950: several devaluations (some stealthy), a depression, and two world wars made for a rocky experience and a modest outcome in real purchasing power terms.

    I could not in good conscience advise a friend or client to pursue that strategy today, or more precisely, to pursue it exclusively. Owing dollar-denominated debt is probably very wise right now. Load up; borrowing is cheap and the dollar doesn't pay any interest so saving is a waste of time. If you end up in bankruptcy, so what? The government will bail you out. Incomes have been falling in real terms for quite a while now; working is less rewarding than ever, and widespread unemployment isn't going to help. That midlife crisis induced year off living the Bohemian dream in Europe isn't really a bad idea. And US stocks are plenty risky - in addition to ordinary global economic risk, you've got political risk (confiscatory policies), interest rate risk (how are these 3% yields going to look when 10-year interest rates rise, even only to the "mean" of 8%?), and especially currency risk. There are an awful lot of dollars being printed right now, and there's no real incentive to hold them. It's entirely possible that these risks won't be borne out in reality, but they look real today and stocks aren't particularly cheap. I don't advocate zero exposure, but if your financial plan relies on a 10% return, year after year, it's not your investment mix that needs reexamining, it's your plan. You're going to have to learn to make do with less. Given your probable skill set and real value to the world economy, that's probably just reversion to the mean. In most cases, individuals who have been working and saving in US dollars for a long time would do best to cut most of their losses and stick what's left in gold. It won't make them any money, but it will protect them from most of the risks - risks that they lack the expertise and experience to evaluate. It will also protect them from the ill-advised actions of their government. That's something anyone from Myanmar or 12th-century Europe would understand intuitively in ways most Americans alive today simply cannot grasp. The good times are probably ending, as good times always do. Pretending otherwise is suicidal.
    Feb 14 11:43 AM | Link | Reply
  •  
    She fills a need (most people have no financial education).
    Expecting more "so called gurus" to write more books on "how to survive the crash".
    I'll write with this title ; "How to profit from this crash, have more sex, play more golf, and look great".
    Feb 14 12:45 PM | Link | Reply
  •  
    Orman peddles her crap on home shopping channels. Need I say more?

    Advice #1: don't buy crap off of home shopping channels.

    Simply, she's exploiting those financially illiterate, desperate, ignorant people she's feigning to care to help. Why isn't she just selling her books and videos the normal way without an extra 50% "shipping and handling" markup?
    Feb 14 01:07 PM | Link | Reply
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    She is a one person MLM selling FICO corrections kits and other junk on the Home shopping network. She is a hypocrite, she is uneducated, she is making money telling middle-aged housewives to be in Mutual funds and "dollar cost average" when the market is melting down and she is 90% in Treasuries.

    Not only is she a joke, the channels that let her spew her worthless "you have to have the courage to succeed" blather need to jump off the cliff that her listeners just fell off with her "approved" investments. Hey Oprah...if you are going to push her why didn't you take her advice and throw your billions into mutuals over the past 3 years?

    Sorry, I just hate institutionalized acceptance and validation of a financial retard.
    Feb 14 04:44 PM | Link | Reply
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    To many labels and tags being applied to people nowadays. People, forget the labels and evaluate substance.

    Who do you think is looking out for you more, Suzy or your broker? Suzy tells it straight up. Your broker tells/sells you what will get him/her paid. Check your statements. I bet you lost a bunch. But your broker still got his cut(although a lot less).

    Suzy may not get it all right, but then again her advice is free. And probably sounder than your broker. Have you bought a loaded fund lately from your broker?
    Feb 14 07:55 PM | Link | Reply
  •  
    As much as you and I may not listen much to Suze Orman because her advice is already known to us or because her investment suggestions are beneath our attention, we should ALL thanking our lucky stars that Suze Orman is telling her devotees and other ordinary Americans what she's telling them.

    1. She's telling them to save money and get out of debt. That's what America and Americans need right now - to stop spending more than we earn and to build up a base of savings and investments.
    2. She's telling them to invest in the stock market and be disciplined about using the advantages of dollar cost averaging during difficult times. Disciplined long-term investors who invest indiscriminately in index funds and mutual funds are what you and I rely on to help keep a floor on stock prices.

    So as much as you personally may not need Suze Orman's advice for yourselves and few of us really bother to heed her advice because it may not apply to them, it's important to recognize her contributions.
    Feb 15 01:07 AM | Link | Reply
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    the american people have been partial to carnival barkers and shills since the founding of the rupublic, and suze orman is just another in the shrill-shill financial media lineup, along with cramer, kudlow, bartaromo, etc--it's just amazing how cnbc acts as an aggragator for all that financial "talent."
    Feb 15 06:30 AM | Link | Reply
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    The fact that some on this stream don't understand why people need such basic and simplistic advice demonstrates how out of touch they are with the rank and file of this country.
    Feb 15 06:45 AM | Link | Reply
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    Why the long face?
    Feb 15 06:52 AM | Link | Reply
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    From my experience, Suze Orman is excellent at most of the basic issues of personal finance - debt management, cutting up credit cards, asking banks to reduce or eliminate unwanted fees.

    However, when she dabbles in other fields, it becomes clear that her knowledge has its limits. While the basics of personal finance are key to any successful investor, they are not synonymous with developing an investor's acumen. I would advise any of my friends that have yet to save a dime for retirement, or would like to know if they should open up what type of account, or ask what the difference between a 401K and a Roth IRA, to pick up a book by Suze Orman to get the lingo down.

    When it comes to stock picking, macro-economic trends, Fed policy, and other investment affairs, there are much more credible authors than Orman. The learning curve also becomes much steeper at this point.
    Feb 15 12:34 PM | Link | Reply
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    Suze Orman is a master of the very obvious basics of financial sense.

    However, when she gets into the deeper end of the pool I'd not be inclined to follow her example (or advice).
    Feb 15 03:28 PM | Link | Reply
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    By giving out her "investment" advice she is condemning her advisees to a life of dependency. In a society where jobs are disconnected from pensions (note how many companies have stopped 401K matches), to tell people to invest in mutual funds without corresponding teaching of risk is to make sure that the rate of return for individuals in mutual funds will remain 7-9% below market returns. Just DCA into a mutual fund and all will be well is the ultimate in a lie as anyone that looks at the actual evidence of the results of that strategy knows. Passive investors are not good investors. Ignorant investors are the worse of passive investors.
    Just because she tells folks to get out of debt (really, I didn't realize that!!!) doesn't begin to come close to solving the problem of debt which is really a income problem more than a debt problem.

    For those of you that think our country has whole sale personal debt problems you might want to look at the real facts. The vast majority of folks carry a reasonably small amount of debt that is only a problem when they lose a job (like in recessions). Orman, Ramsey, etc. are preaching falsehoods for their own benefit and I see no moral rightousness in this.
    Feb 15 03:57 PM | Link | Reply
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    Suze Orman is VERY dangerous - WHY? Because 80 to 85% of what she says is good information and correct. So why is she dangerous? Because the other 15 - 20% is absolutely WRONG. People listen to her and will be devastated in retirement. Because of her - they didn't buy long term care insurance (only do that at age 59), they didn't have the guarantees of annuities (don't ever buy one of those, the fees are too high), they will die with no life insurance (only buy term insurance even though less than 1% of those policies ever pay a claim), and on and on.
    Feb 15 05:33 PM | Link | Reply
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    Suze Orman doesn't deserve credit for anything. She states the basics and that's it. She dumbs down High School Finance 101, if that's even possible, and talks on her show about the same things every week. I cringe every time I hear someone advocate her work or think she is doing a good service. I watched a segment of hers and each caller had the more or less the same problem--they spend more than they make, and they call in and think suze can fix everything. All she does is convince them to save rather that spend. Good work Suze. I now immediately change the channel when I hear her annoying high pitched voice explaining what I learned from running a lemonade stand when I was 6 years old, take in more money than what goes out.


    On Feb 11 03:17 PM raising4daughters wrote:

    > The country would be much better off if people like Suze Orman and
    > Dave Ramsey were calling the shots instead of blood-sucking Wall
    > Street "titans" going to Washington through a revolving door. Paulsen
    > and Geitner should be arrested, not paid.
    Feb 15 05:35 PM | Link | Reply
  •  
    1, Suze always distinguishes between tax deferred annuities and single premium immediate annuities; the former suck, the latter have a place in some peoples financial landscape.
    2. Not all viewers are retail-slaves making 20k; I am a well-positioned, conservative, new retiree (ex-JPMChase) who has largely escaped the financial meltdown by using my head and doing my own thing - which includes gold bullion coins. I enjoy listening to bone-heads get simple, practical, and MORAL advice, which is in very short supply nowadays.
    3. You want a CNBC drone-head? Listen to Carmen Wong Ulrich. Cute, straight, dumb as dirt.
    4. My gaydar says she is femme-on-the-streets, butch in the sheets.


    Feb 15 09:23 PM | Link | Reply
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    Suze is a hack...funny how much of her advice recently changed to what Dave Ramsey has been telling us all along. He has financial advice that is time tested and (Great Depression-surviving) grandmother approved. If you want financial peace and security, don't worship at the alter of the FICO, don't expect banks and credit cards to help you through an emergency (they don't like giving more money to people who suddenly can't pay). Take control of your own finances, don't live above your means, and for God's sake quit expecting credit card companies to take care of you. Read Dave Ramsey. His advice doesn't change with the wind, he lives his own advice (unlike Suze), and his stuff REALLY works!
    Apr 06 11:33 PM | Link | Reply
  •  
    No offense, but this piece is in sore need of a reality check.

    1. Salmon: "they [Orman's female viewers] have no idea what a percentage is, or an interest rate, or how to read a bank statement to work out how much you've been charged this month in fees"

    I take issue with this arrogant generalization. First of all, Orman's show began long before the current recession altered the focus of so many of her callers' concerns. Secondly, people who are so illiterate they cannot even balance a checkbook — which is what you also imply when you say they don't comprehend percentages and can't read a bank statement — are traditionally not the folks calling in on Suze Orman's "Can I Afford This?" segment. Generally, Orman's callers present as quite solidly upper middle class, which in turn suggests that her callers occupy decent paying jobs due to a degree of specialized knowledge or education that is at or above average. These callers are typically people who have a number of investments and/or savings. In contrast, Orman doesn't take many calls from working class immigrants with grade school educations working two or three menial jobs with questions on how to interpret what they earned on an investment or how to "plan" for their old age. Working class people understand that they will either work until they drop or bank on their children for their welfare in old age. Those who work the hardest for their bread & butter are too busy making ends meet to read your website or watch Suze Orman's show.

    With much of the Middle Class Dream migrating to Asia, and China and India in particular, anyone with any sense at all realizes that The Golden Years mythos stems from a bygone American era. The only saving grace for the downwardly mobile American Middle Class is that economic trends have a way of self correcting. In the end, what hurts the little guy's pocketbook will come full circle to hurt the big guy. Wall Street can only remained decoupled from the fate of the American worker for so long before the discrepancies begin to catch up.

    As American spending power declines and federal and state taxes go up to compensate for the unemployed by virtue of their increasing rate of bankruptcy and dependence upon social services, the entire economy will be depressed. Will Americans purchase as many sporting, concert, theater tickets and the like? Will they shop at high-end retailers or purchase big-ticket durable goods? Will they "stimulate" the housing market? Will they send their kids to college or will the next generation charge out of the starting gate of life more debt-strapped than their parents? Meanwhile, will the next economic "bubble" develop in Asia, with disastrous results for a globalized model in which putting all of one's eggs in a single basket is a perceived wisdom? Will the pendulum of economic thought — once overly protectionist, in recent decades recklessly codependent — come back to center by as sober minds prevail?

    By Orman's own admission earlier this year, Americans will struggle through 2015 in the slowest "jobless recovery" yet on record. More recently, we are hearing rumblings that high unemployment rates are the "new normal". The powers that be have declared the recession over without regard for the realities on Main Street USA. Why? Because trade and tariff policies in recent decades — seemingly initiated by President Nixon's idea to pacify the communist threat in China rather than fight it as we did in Vietnam — have eviscerated the American Middle Class. Federal government debt servicing policy favors cash infusions from foreign bondholders, upon whom the Federal government depends for its own decades-long quasi "stimulus".

    Now those foreign investors have other plans. Plans to de-peg foreign currency from the dollar are underway, a move that will surely be the final nail in the coffin of the American Dream as the present generation has come to understand it. Just how long can Wall Street go on performing when the game has shifted abroad? Here's an idea for you: Why not shut down Wall Street entirely and relocate the entire operation to Asia where Middle Class aspirations are fresh, new and increasingly more attainable than ours?


    2. "You, dear reader, are likely an urban sophisticate; you're probably male; there's a very good chance you work somewhere in finance or the media…"

    As someone with a media background, I challenge Salmon's notion that media players are generally "urban sophisticates" (well off). The vast majority of those who work in media are middle class, if that. Again, a gross generalization. Few who write for a living, save the Dan Browns, Stephen Kings and J.K Rowlings of the publishing world, make the sort of money you seem to imply your average reader here has. Perhaps instead of "media" you are, in fact, referring to are the quasi celebrity pundits with radio and television shows. Ah, but remember: Dan Rather was hung out to dry over unfounded Bush-era documents he reported as fact on a newscast. Most people, you see, fail to realize that at the top of the media food chain, celebrity or otherwise, you are a talking head. Other people conduct your research. Other people check your facts — if at all. You are there for your "riveting personality" (ratings). Hard news reporters who don't have cult followings and who don't style online newspapers after themselves — e.g. the "Huffington Post" — don't earn that type of money. Like so many other industries, the people who work the hardest in media are recognized and paid the least even though they too, in many cases, have earned college degrees in order to occupy their not-so-enviable spot in the economic food chain. Salmon, you have lost touch with the real world. Unless writing is only a part-time gig and not your "real job", I highly doubt you can brag any more than most writers can. Not so fast…
    Oct 20 02:26 PM | Link | Reply