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One of the most hotly watched economic indicators is the Consumer Price Index (CPI), as it is a proxy for inflation in the US economy. This is an extremely important number, especially given the state of the US consumer and its impacts on yields in the fixed income markets. At the beginning of the year, with sky rocketing commodity prices and increasing food prices we were looking at a period of extreme inflation during the beginning of a downturn, of which we knew very little about. Ever since the collapse in commodity prices and devaluation of every asset class known to man, we have seen a major change from what this indicator has been telling us. It paints a picture of a time of what could be one of the most deflationary environments ever seen in our economy, as the past 3 months have seen negative CPI prints, signaling extreme deflation.

With the Fed undertaking a policy of quantitative easing to stimulate the US economy and the credit markets, many people claim that we will be seeing a very inflationary environment in the near future. The question is, how long can and will deflation persist for, and what are some of the things that will drive inflation or deflation going forward? It is my opinion that we will continue to be in this extremely deflationary environment longer than people think, but let’s see why.

  1. Unemployment/Lack of Consumer Spending - The current state of employment in the US economy and the prospect of it going forward paint a very deflationary picture. With the unemployment rate ticking up to 7.6% and over 3.6 million people having lost their jobs in the past 12 months, with more and more job cuts coming from companies every day, the chances of the US consumer making up over 70% of GDP like they have in the past is extremely unlikely (they were 63% in the latest report). This is extremely important for inflation/deflation forecasters to keep in mind. While many pundits love to scream that the quantitative easing policies taken by the Fed to stimulate the economy are extremely inflationary, one has to keep in mind that it’s not only the supply of money that matters, but the velocity of money (the rate at which it is spent) too, which has collapsed. Until we see the velocity of money pick up, which stimulates the multiplier effect, we will continue to be in an extremely deflationary environment.
  2. Excess Capacity - As of now there is almost $1 trillion in excess capacity in the economy (aggregate supply is $1 trillion greater than aggregate demand). This is an extremely deflationary condition and should persist, unless the consumers can somehow snatch up this $1 trillion of capacity in a short amount of time: I would not count on that.
  3. High Inventories - While the latest GDP report came in better than expected at -3.8%, the internals of the report were absolutely terrible. Most of the difference between the real number and consensus was due to much higher inventories (consensus was calling for a $100 billion decrease in inventory, but there was a $6.2 billion increase). This could mean two things: companies are stockpiling inventory in hopes of selling it in the coming quarter (yeah right) or they just can not get product off the shelves (this one sounds right). This has caused many economists to essentially flip-flop their 4Q08 and 1Q09 GDP predictions, as some are calling for nearly a -6% GDP decline in 1Q09. This huge inventory buildup is extremely deflationary, as companies likely will not be able to get product off shelves, especially given the state of the current US consumer, causing an even bigger build up of inventories, causing prices to come down and further deflation.
  4. Increase in the Savings Rate - Since September the savings rate has tripled (from 1.2% to 3.6%), which in and of itself is extremely deflationary. Given the fact that almost every consumer in the US is de-leveraging their balance sheet, paying down debt and increasing savings with any type of added wealth, the prospects of this money actually hitting the economy, GDP wise, is extremely low, and would not help increase the velocity of money, further strengthening deflation. This is one of the problems with the stimulus plan and its proposed $275 billion tax cut. It increases the wealth of the consumer, not the income. Consumers will be more inclined to save added wealth, as opposed to an expected increase in future income, which would help stimulate the economy better, by inducing expenditures on the consumers part.
  5. Housing Prices - Housing prices have only come down approximately 25% and the level most economists are looking for in terms of reaching equilibrium is for housing prices to fall 40% from their peak. Given the strong possibility that housing prices will continue to decline, by up to 15%, should help drive deflation going forward. So unless you think the housing market has bottomed, with supply still at 9.2 months (normal market conditions are at 6 months), then the likely decline in housing prices is very deflationary.
  6. Private Sector Debt/Income - The ratio of private sector debt to income is still at all time high levels of 140%! That is how highly levered this economy is and shows the depth to which the average consumer took on levels of debt they could not afford. In normal market conditions, this number is normally at 80%. Economists suggest that this could cause the consumers to unwind nearly $6 trillion of money in the system, as part of the de-leveraging process. If the need to get rid of trillions of dollars in consumer spending money is not deflationary, then I do not know what is!

As you can see there are many deflationary aspects of the economy that are not even close to working their way through the system over the next 3-6 months. This is going to be the toughest part of the recession as nothing can really speed up the de-leveraging process that banks and consumers are going through. The only cure is time and for the time being, until some of the above indicators improve, we should continue to see deflation persist in the US economy, probably for much longer than people think.

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This article has 33 comments:

  •  
    I agree with your article... There WILL INEVITABLY be inflation in the US, but it will come only once the velocity of money picks up. Recall that the quantity theory of money states that M*V = P*Q.

    With the current CPI data we can infer that the government is printing money at a rate equal to the reduction in the velocity of money i.e. no inflation. In other words, M is rising just as fast as V is going down.

    However, historically, we see velocity as stable, so it will rise to its normal level once the economy starts off again. That should create an inflationary environment that the government will have to attack by reducing the money supply. It is doubtful they will be able to reduce it as fast as they are printing it, judging by the diminishing quality of their assets on the balance sheet.

    Bottom line is inflation is not for now, unless the government continues on its printing spree, which is unfortunately very possible. But, as always, let's hope for the best, and prepare for the worse!

    Jason
    Feb 12 08:01 AM | Link | Reply
  •  
    Very high inflation is a virtual certainty with the only question being ..when does it show up?

    Trying to be cute by playing the deflation theme now is akin to trading internet stocks in early 2000 knowing "you'd get out before the collapse".

    Easy to say... hard to do.
    Feb 12 08:07 AM | Link | Reply
  •  
    People will not want to or be able to spend when their jobs are at risk, already lost; their mortgages too high a commitment or already in arrears or their home already lost, nor when they see those sort of problems all around them. So no matter how much money you hand out, it will be saved, and deflation will result. And who will try to put up their price when they know no-one wants to spend too much? When inflation starts again, it will be a long way into the future, and the longer away that is, the longer away will be the time it takes to get through this depression.
    Feb 12 08:18 AM | Link | Reply
  •  
    You present excellent reasons why deflation will persist. I have never doubted the magnitude of the deflationary pressures we face. But there are critical reasons IMO why deflation cannot be ALLOWED to persist.

    Here's a cut-and-paste of my previous reply to another SA dollar-bull article. I would truly appreciate your thoughts.

    "Maybe I can get this author to explain why they will stop trying to reflate? In the face of vastly reduced tax revenues, many US states are beginning to flirt with BK. States cannot print. The US is similarly faced with both mounting debt (and the mounting debt service to go along with it) and reduced tax revenues.

    Someone please offer me a rational explanation as to why this situation will be 'allowed' to continue, why at some point the central banks and treasuries of the world will say 'it's not working, so screw it' and how it will be resolved in a deflationary environment.

    What will happen to the debt?

    How will it be paid?

    If it is not paid, what happens to currencies in national defaults?

    If you believe there will be a deflationary spiral and still no default, how will the defaults be avoided? Where will money come from to service debt?"
    Feb 12 08:19 AM | Link | Reply
  •  
    We printed a lot of debts during WWII, and we paid them with postwar 5-year inflation total 30%.

    Inflation is tax, paid by the rich and poor. Don't think Obama is good for the poor, he will tac them with inflation, the same rate as the rick. But few economists knew.

    Rich stock owners paid half of their asset already during this Bear Market. Since inauguration, DOW coming down 1000 point, that is 1000 billions loss, balanced the bailout cost very well.

    Our mess was from our over spending, can Congress leads us out of this mess they created, with mroe spending that we don't have?

    There is no way out except we make our own shoes and grow our own tomatos. There is no more $25.00 an hour job if Chinese can do everything cheaper. And there is almost nothing we can do and they could not do..

    Feb 12 08:28 AM | Link | Reply
  •  
    That is because print money is still nothing but paper money until earned and the more the money is printed up. The more the money becomes nothing but paper money. Now your consumer confident is to spend more without making the money. Earned money is capital money and that money is to produce and to sell what one have produced.
    Feb 12 08:31 AM | Link | Reply
  •  
    Asset deflation - commodity inflation? I already think there is commodity inflation. I went to purchase a pack of a particular type of beer recently - $10. A couple year ago it was $7. Same for milk. I think of this as inflation straight up. Food prices in restaurants are *not* going down - I don't think they will. I was telling a friend that I wouldn't doubt if you go to a restaurant in several years you can be paying double what you are paying now - and nobody would really complain or do something about it.
    Feb 12 08:39 AM | Link | Reply
  •  
    Agree deflation first before inflation. We are still undergoing deflation.
    Feb 12 09:17 AM | Link | Reply
  •  
    The primary impediments to deflation are price illusion and viability. People will not want to take pay cuts, so wages will not drop as much as they should. Thus, as with any price control, the market will adjust with more unemployment as companies continue to struggle with wages.

    And companies that are barely hanging on will be loathe to cut prices. Ask any turnaround executive what to do with a money losing company- step one, increase prices. If the market doesn't give you the pricing power to implement these, then get out of the market. Thus, supply capacity will be destroyed. Creating more unemployment.

    The opposite conditions apply in an inflationary environment- economies of scale and wages rising slower than income mitigate pricing pressures. However, if too much supply capacity is destroyed, these factors won't be as strong.

    We need to inflate quickly and allow the dollar to weaken so we can use more capacity to pay foreigners off. As for what we'll do- we have significant comparative advantage in agriculture (and derivative products), pharmaceuticals, entertainment, construction equipment, aerospace, and software, so we don't have to make shoes- we can still just design them.
    Feb 12 09:30 AM | Link | Reply
  •  
    Some things to keep in mind:

    1) Commodity production - mines, oil wells, agriculture are being shut down, suffering fro lack of capacity investment, or restricted by credit so we are reducing our supply which will drive up prices sharply at some point.

    2) One of the anti-inflationary arguments has been that banks are hoarding the cash from the government and not lending. Once that changes, and the media event yesterday is an example of how it is being forced to change, we will see a flood of money into the syetm with an attendant velocity increase.

    3) Don't discount importing inflation. During the 1990s we imported deflation as our dollar was very strong and we loved that. Now the worry must be importing inflation. China's CPI is now down towards 1%, new bank loans have risen fro three months straight, their central bank has lowered rates aggressively and will do so again as their CPI is so low. Their banks, industries, and consumers are not impaired by debt as ours are. Look to inflation to pick up in China and it finds its way to the US through our imports.
    Feb 12 09:32 AM | Link | Reply
  •  
    I agree with the author that inflation is not a concern for the moment; salaries are down the drain and there is little pricing power from corporations. On the other end it's true that with the current policy a ground for future inflation is set and don't hope for a more responsible policy once the economy improves.
    Unfortunately the result of all this may very well be stagflation; high inflation without an increase in nominal wages.
    Feb 12 09:46 AM | Link | Reply
  •  
    There won't be commodity price increases. It will just get to the point where resource companies end up shedding stakes to Chinese SWFs and the like, and the lack of investment in new oil wells will just mean faster moves to alternative energy.
    Feb 12 09:56 AM | Link | Reply
  •  
    www.shadowstats.com/
    Feb 12 10:00 AM | Link | Reply
  •  
    Has any one noticed the sharp increase in prices at the grocerie store? It's all fine and good to crunch numbres but the reality on the ground is that core reinflation has already started. Add to that OPEC continuing to cut production to drive up prices will eventualy do just that even in the face of demand destruction. If other market forces are not introduced to stabalize energy costs such as increased domestic production inflation will be be evident much faster than the author suggests.
    Feb 12 10:41 AM | Link | Reply
  •  
    I don not think Mr. Ayala sees the broad picture: I did not see any inputs from the depreciation of the US dollar. If all of a sudden pessimism about the ability of the government to pay its debts reaches the tipping point then the US dollar will sink. Will this not cause immediate super-inflation?
    Feb 12 11:18 AM | Link | Reply
  •  
    All these are completely true:
    "Unemployment/Lack of Consumer Spending" "Excess Capacity" "High Inventories" "Housing Prices" "Private Sector Debt/Income"

    The author is correct, but investors should prepare for the opposite. In the face of deflation, I would prepare for inflation. Most people do not understand how MUCH non-existent "virtual" money is being printed, and how much unpayable debt the USA has accrued.

    The first time that virtual fake money starts to move, latent inflation will take off like a rubber band pulled waaaaaay back by deflation.

    The FED reaction mentioned will come *intentionally* a day late and a dollar short:
    The USA cannot pay its debts without diluting them by massive inflation.
    Feb 12 11:54 AM | Link | Reply
  •  
    Deflation signs are all over the street, in NYC many people have taken paycuts through either actual reduced pay, reduced hours and smaller or no bonuses. The bigger question is if we are in a panic and people have oversold assets or if we are in a reset where asset values are reassessed lower permanently.

    This being seekingalpha.com there is no shortage of people that "know" the answer to this, but as always time will tell the true story and we will have to cope with the outcome.

    Remember, research has shown that government policy actions are almost irrelevant in the longer term that all investors live in, once again it is a speculators market.
    Feb 12 11:55 AM | Link | Reply
  •  
    I agree with your analysis, IMO, gold is acting as a forward looking inflation instrument, when gold tops out at 1000, 2000 dollars or whatever it goes to, that will in my opinion signal inflation is beginning to pop. Just when everyone realises inflation has been building momentum, the fed will act aggressively with massive rate rises, and gold will plunge in a multi year downward spiral that will have gold bugs watching their hords of gold deflate! How ironic this will be.
    Feb 12 12:08 PM | Link | Reply
  •  
    Everyone keeps pointing out food price rises as evidence of inflation, but is not correct. Food prices are rising because of sort supply. Yes, our food supply is in short supply. Please project that forward. Remember the high prices and international food riots of last summer?
    Feb 12 12:14 PM | Link | Reply
  •  
    The author cites, as partial justification, the CPI. This index is a clearly fabricated lie. The index excludes "volatile" items such as food and energy. As a retiree, living on a fixed income, grocery store prices are steadily increasing, gasoline is back up 30 to 60 cents a gallon, my barber just increased haircuts 25%, my local electric utility increased my rates 25% this month (the power also has gone off three times so far today). The COLAs I am receiving no where meet my costs. Forget "deflation" and "inflation", for most citizens, including the employed, the word is STAGFLATION!!
    Feb 12 01:27 PM | Link | Reply
  •  
    "Remember, research has shown that government policy actions are almost irrelevant in the longer term that all investors live in, once again it is a speculators market."

    Tell that to the Germans in 1923, or the Argentines, or those in Yugoslavia, the Soviet Union, etc. A determined government can always produce inflation - and this government seems mighty determined.
    Feb 12 01:32 PM | Link | Reply
  •  
    "Very high inflation is a virtual certainty with the only question being ..when does it show up?"

    A foolish comment from someone who prefers to cater to what they know instead of what is. Just because you haven't seen deflation in your lifetime is no reason to pretend it does not exist.

    This article is correct in that all of the deflationary forces will outweigh the inflationary forces for quite awhile. Let's check back in a year or two and see who is right, shall we?
    Feb 12 02:09 PM | Link | Reply
  •  
    Even though a lot (ok A LOT) of money is being created please consider how much money is being destroyed in the form of bad loans.
    Feb 12 04:26 PM | Link | Reply
  •  
    I still don't understand the deflationsists argument you see in some of the comments. There can NEVER be long-lasting deflation with fiat money. Whatever outrageous number of trillions of dollars you put on the amount of wealth that has been and will be destroyed, The Fed Can and eventually Will print up that amount of money in order to "save" the US economy. It will take them all of a second. Poof - deflation gone........
    Feb 12 05:02 PM | Link | Reply
  •  
    What we are going to see in the near future is the inflation of the deflationary stimulus that's now being provided via a backhanded stimulus program by the Fed.

    It's fairly obvious the outcome will induce a lending contraction due to the expansion of monetary deflationary stimulus.
    Feb 12 05:04 PM | Link | Reply
  •  
    One of the areas of construction that has resisted all deflationary pressures is road construction. The national average is about 7.5% when the background CPI is about half of that. Some states are seeing a 10% inflation rate which is making some people think that borrowing at below the inflation rate could pay off. I suspect what is happening is the loss of true highway work and diversion of federal dollars from the gas tax to non-highway work like flower planting, ethanol subsidies, sidewalks and bike trails. 15.5 percent of all federal gas taxes is already diverted to transit. A contractor with the specialized equipment to build highways would, in the face of a decline in work, increase the unit cost to keep income up to pay back the loans for the equipment.

    I also notice that inflation is still strong in the medical sector. Both activities are highly controlled by the government and both sectors use income from the winners to cover losses from the losers.
    Feb 12 05:37 PM | Link | Reply
  •  
    They won't get growth out of the stimulus or the bailout. They just preserve the wealth/skins of a very small percentage of superrich. Surplus money will end up as price inflation. The end result will be greater divergence between rich and poor.
    Feb 12 06:20 PM | Link | Reply
  •  
    This notion of supply inventories topping $1T may prove transient as firms face reality and begin writing off excesses. Near term this will certainly counter inflationary pressures, but inventory-despite seeming lavish at the moment-is finite and will soon deplete. That may occur sooner than we realize, after which there is little to stand in the way of rampant inflation.

    Think about the incremental moment when global consumers realize they are sitting on piles of cash with declining inventories...and by consumers, I'm talking about all the foreign holders of US paper.
    Feb 12 08:04 PM | Link | Reply
  •  
    cogent and couragious article,

    1 not only has velocity decreased but the amount printed (or even obligated) still seems small compared to money destroyed so far.

    2. would be constructive to estimate that fraction (printed to destroyed money) since 1. its probly easier then estimating velocity but has the same effect and 2. no inflation can begin without the ratio making some kind of convincing headway towards 1.
    Feb 12 08:10 PM | Link | Reply
  •  
    Great article, one of the best I have seen. Thank you.

    What is the best source for tracking the velocity of money?
    Feb 13 05:38 AM | Link | Reply
  •  
    "Skyrocketing" is one word, not two.
    Feb 13 08:53 AM | Link | Reply
  •  
    With debt at this unprecedented level the only way out is for the US to inflate faster than anyone else (i.e., China) and to devalue the remaining savings accounts so that federal revenue skyrockets... and the incumbents get re-elected. Deflation is not a realistic or tolerable situation for a debtor nation... anyone remember Germany?

    thanks.
    Feb 14 11:12 AM | Link | Reply
  •  
    There is no question that we are in a deflationary environment for all the reasons that the author has listed. I completely agree. The real question relative to investing,is how long is this deflation going to last. This is key. Some highly regarded economists feel we have 1-2 yrs of deflation before the stimulus kicks in. The gov't is obviously going to have to throw more and more money at this problem. Eventually this is going to stop the deflation and of course result in significant inflation just as we had during and shortly after WW2. This is what will dictate how and when we will invest and when the interest rates will rise again in response to the inflation. Because of the deflation now and the expected inflation later on which will result in higher interest rates, it seems to me that the stock market has a long time before it can be attractive to investors.
    Feb 16 03:04 PM | Link | Reply