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Online retailing has led to massive changes in business like book publishing/retailing, consumer electronics, music, and media. Heretofore, though, its impact on apparel retailing has been less profound, in part because of the customer service issues of dealing in products where fit, feel, style, and so on complicate the delivery model. Britain's ASOS (OTCPK:ASOMY) is looking to change this with a disruptive customer-centric model that could ring major growth in the years to come.

Quality, Value, And Convenience

Those three words are pretty much the perpetual passwords to success in the apparel retail world, and ASOS has built them into a highly leverageable online model. ASOS is a global online fashion retailer that sells through the website,...

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