This article will detail the buy thesis for Yum Brands Inc. (YUM). We will start with the origin of the present opportunistic pricing and detail the fundamental catalysts (positive and negative) which will drive this growth company through 2013. As China is its largest operating segment it will be the focus of our analysis, but we will also cover its domestic and global performance.
Origin of opportunistic pricing
On December 18th, national Chinese television broadcast a report showing that one of the farmers from which KFC attained product had been using illegally high levels of antibiotic in their chickens. This report led to an investigation of KFC's supply chain by the Shanghai FDA. While the actual severity of...
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