launches, wins AOL France

by: David Jackson

Three developments in the comparison shopping space: wins AOL France

Just one month after launching its French comparison shopping site, (ticker: SHOP) announced that it had been selected to power AOL France's shopping channel. From the press release:

"Expanding globally is a top priority for Our partnership with AOL is a great validation of where the market is headed and our role in delivering against the global needs surrounding a superior online shopping experience," said Daniel Ciporin, Chairman and CEO of "Additionally, our alliance with AOL in France further extends the ability of our merchants to reach as wide an audience of online shoppers as possible."

(1) Dan Ciporin is no longer CEO. Was this press release written before it was known he was leaving?
(2) International reach is competitively important to SHOP, as large advertisers will look to partner with Internet companies with global reach. launches

The founders of shopping search engine My Simon (now owned by CNET, ticker: CNET) launched,
a shopping search engine that provides product and buying information. uses a crawler supplemented by human editors.


(1) Increases competition for Yahoo Shopping (owned by Yahoo, ticker:
YHOO), Froogle (owned by Google, ticker: GOOG), (ticker:
SHOP), IAC's (ticker: IACI) new, and ValueClick's (ticker:
VCLK) push into comparison shopping.
(2) Another instance of
vertically-specialized search. Will search services fragment, or will
general search engines incorporate specialized search?

Note: comparison of vs Froogle and CEO interview from Sean O'Rourke. ex-CEO talks to Israeli newspaper's ex-CEO Dan Ciporin tells Israeli newspaper Ha'aretz why he quit: "It was
entirely my decision... I work about 90 hours a week and I simply miss
my family. I haven't seen them much in the last few years and now it's
time to do that, as well. I moved my whole family from New York to San
Francisco for the job, and now we're returning to New York." (Via Organized Shopping.)

Comment: Doesn't explain the timing.

SHOP chart below.

Full disclosure: at the time of writing I'm long SHOP.