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With the Dow off more than 50% from its October 2007 peak, there's rarely been a better time for long-term investors to pick up stocks on the cheap. Barron's puts together a list of ten great stocks to hold for five years or longer.

1) Coca-Cola Femsa (KOF): The world's second-largest Coca-Cola bottler is down nearly 60% from its 52-week high, closing at $27.67 on Friday. But the company is well-run and continues to grow. It had a healthy $650M of cash as of late February, and bulls think double-digit growth could return by the end of 2010.

2) Microsoft (MSFT): At a recent $15.27, the company's P/E ratio is less than nine based on estimates for this year's earnings. Microsoft is 'a gigantic cash machine' and its dividend yield of 3% beats last week's quote for 10-year Treasury bonds.

3) ACE Limited (ACE): One of the largest global players in the property-casualty field, ACE "is very strong financially, and they have weathered the current environment quite well with a strong balance sheet," says Institutional Capital's Jerry Senser. ACE stands to gain AIG marketshare and talent, and Senser sees high-single-digit growth next year.

4) Wynn Resorts (WYNN): Despite a heavy debt load, the company carries $1.1B in cash, providing it some breathing room. Under the assumption that the world will go on and people will still want entertainment, there's plenty of upside potential for Wynn's casinos and resorts.

5) EMC Corp. (EMC): The company is well-positioned to take advantage of the growing corporate need to store and protect data. Although the recession will hurt, EMC's profit outlook seems reasonable; analysts expect EPS of $0.91, up from $0.77 in 2008.

6) Cerner (CERN): The firm builds and runs data systems, many used to store medical records - a field that could see tremendous growth. Jeff Coons, of Manning & Napier Advisors, thinks the stock is worth $50+ vs. its recent $36.72.

7) WellPoint (WLP): The managed-care company has roughly half its health-insurance business in administering plans for businesses, rather than taking underwriting risk. As a result, earnings are more predictable than some of its peers. Shares could produce annual returns in the mid-to-high teens for the next few years.

8) Google (GOOG): Investors who worry about advertising during a recession should accept that to the extent companies are advertising, they're doing so online. Google stands to benefit from the long-term trend of ads moving to the internet. Another plus: Google has zero debt.

9) eBay (EBAY): The firm has lots of cash and a strong brand name. The company is also doing everything it can to minimize counterfeit problems, and has strong competitive advantages.

10) CVS Caremark (CVS): The company expanded its retail pharmacy business with its acquisition of Longs Drug Stores for $2.9B. CVS's pharmacy-benefit management business should get a boost from companies' increased efforts to control health care costs.

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This article has 39 comments:

  •  
    I can't possibly imagine why eBay would be in the above list.

    I am confident that eBay shares will never again rise much above their current level. On the contrary, they will likely continue to decline unless and until there is a complete change in eBay management and its anti-seller policies are retracted. And that includes getting rid of John Donahoe. Only then will confidence in eBay begin to rise, and start it on the road to recovery. But until then, eBay unfortunately in my opinion, holds little value for its sellers, its buyers or its shareholders.

    And as for the claim that "The company is also doing everything it can to minimize counterfeit problems", clearly the writer has very little experience dealing on eBay, or she would know just how completely inaccurate that statement is.

    eBay is doing next to nothing to curb the sale of counterfeit items on its site. As many know, eBay is awash with counterfeit items by some of eBay's largest sellers...and their businesses continue to flourish unchecked. The fact of the matter is that eBay only gives lip-service to counterfeiting, with the occasional take-down of a few items merely to appease complainers. But in reality, there is next to nothing eBay can do without slitting its own throat. In short, getting rid of the counterfeiters would result in eBay cutting a great deal of its own revenue, and I am not convinced that is something eBay is prepared to do...especially while fighting the occasional counterfeiting lawsuit costs them a lot less.
    Mar 07 01:19 PM | Link | Reply
  •  
    Amazon is eating eBay's lunch.
    Mar 07 01:25 PM | Link | Reply
  •  
    Thanks for your list.

    Your article might have been more beneficial to readers if contained current thoughts on ebay and the ebay "brand".

    Go to your Post Office on a Saturday or any day there is a long line. Say the word "Ebay". See what happens.

    Go to a crowded swap meet. Say the word "Ebay". See what happens.

    Go to an antiques mall. Say the word "Ebay" to any dealers you meet. See what happens.

    Go to a local auction house. Mix with the crowd. Say the word "Ebay". See what happens.

    Go to a local auction house. Mix with the crowd. Say the word "Ebay". See what happens.

    Go to a local unemployment line. Mix with the crowd. Say the word "Ebay". See what happens.

    Go to a local social services office. Mix with the crowd. Say the word "Ebay". See what happens.

    Go to the Motley Fool site. Put up a post asking for thoughts on the ebay "brand".. See what happens.

    Go to the Jim Cramer's Mad Money site at CNBC. Put up a post asking for thoughts on the ebay "brand".. See what happens.
    Mar 07 01:33 PM | Link | Reply
  •  
    What abour Ford? They will be the last auto standing and at a buck seventy, I'm all about it. Will they be a five dollar stock in a few years? No doubt about it.

    When GM goes bankrupt, you may miss the chance.

    Go Blue, and Your Dow Will Never Jones!
    Mar 07 01:42 PM | Link | Reply
  •  
    Exactly! Yet investors are continually misled (by eBay board) into believing that eBay still has upward potential with JD at the helm, even though the markets suggest otherwise. And then of course speaking of brand names, there is that $7.8B in Goodwill and other intangibles on eBay's Balance Sheet, which for those who know how to read financial statements will quickly realize, that removal of such will reduce S/H Equity by 70% to a Net Book Value of just $2.59 per share. And $2.59 is less than 25% of current market price. So are eBay shares likely to rise significantly in price anytime soon? I really don't think so....especially not with their current policies, and with competition growing daily.

    On Mar 07 01:33 PM Black Is White wrote:

    > Thanks for your list.
    >
    > Your article might have been more beneficial to readers if contained
    > current thoughts on ebay and the ebay "brand".
    >
    > Go to your Post Office on a Saturday or any day there is a long line.
    > Say the word "Ebay". See what happens.
    >
    > Go to a crowded swap meet. Say the word "Ebay". See what happens.
    >
    > Go to an antiques mall. Say the word "Ebay" to any dealers you meet.
    > See what happens.
    >
    > Go to a local auction house. Mix with the crowd. Say the word "Ebay".
    > See what happens.
    >
    > Go to a local auction house. Mix with the crowd. Say the word "Ebay".
    > See what happens.
    >
    > Go to a local unemployment line. Mix with the crowd. Say the word
    > "Ebay". See what happens.
    >
    > Go to a local social services office. Mix with the crowd. Say the
    > word "Ebay". See what happens.
    >
    > Go to the Motley Fool site. Put up a post asking for thoughts on
    > the ebay "brand".. See what happens.
    >
    > Go to the Jim Cramer's Mad Money site at CNBC. Put up a post asking
    > for thoughts on the ebay "brand".. See what happens.
    Mar 07 02:29 PM | Link | Reply
  •  
    All you rabid Ebay bashers realize you are probably contrary indicators.

    The stock is already down over 80% based on the problems mentioned. Few were bashing it so rabidly at 50/share. And yet now nothing but bashers which usually, historically speaking, is a great time to buy a stock that is suffering from many internal problems and being bashed by everyone....cuz if those problems get fixed, then zoom zoom zoom.

    Just an observation...

    Mar 07 02:35 PM | Link | Reply
  •  
    Please don't get me (or us) wrong! At least speaking for myself, I am not an eBay basher. In fact, I love(d) eBay. What I bash now, is not eBay per se, but rather eBay's current policies (and direction) under John Donahoe, and his management team.

    I agree...at $50 per share, few were bashing eBay. But at $50 per share, JD was not at the helm. I will also agree that most of the complaints we now have are somewhat built into the decline of the stock and its current level, which I'll admit may be close to a bottom. But bottoming out is just one part of the equation. In order for it to rise again, maintaining the status quo will not do. Radical changes must be made. And those changes must include replacement of eBay's current management under Donahoe, and among other things, a change from feedback 2.0 back to the old system, along with a renewed emphasis on "true" auctions which were really what made eBay...eBay, setting it apart from just another online mall.

    On Mar 07 02:35 PM Egg wrote:

    > All you rabid Ebay bashers realize you are probably contrary indicators.
    >
    > The stock is already down over 80% based on the problems mentioned.
    > Few were bashing it so rabidly at 50/share. And yet now nothing but
    > bashers which usually, historically speaking, is a great time to
    > buy a stock that is suffering from many internal problems and being
    > bashed by everyone....cuz if those problems get fixed, then zoom
    > zoom zoom.
    >
    > Just an observation...
    >
    Mar 07 02:56 PM | Link | Reply
  •  
    Egg,

    Those "few bashers" at $50 had something didn't they?

    "cuz if those problems get fixed, then zoom zoom zoom."

    The operative word here is "IF", as in, "IF pigs could fly they'd be birds" or "IF I had balls I'd be King, said the Queen."

    Ebay has come to suck, & there is NO indication that they have learned lesson 1.

    Ayuh
    Mar 07 02:58 PM | Link | Reply
  •  
    Never had any dealings with Ebay. It must be an extraordinary POS based on postings here and what I've read elsewhere recently. Sounds like their marketing strategy is "How to piss off and alienate long time customers".
    Mar 07 03:08 PM | Link | Reply
  •  
    Proximo wrote - "Sounds like their marketing strategy is "How to piss off and alienate long time customers".

    Pretty much says it all.

    Those who post the current state of affairs at ebay are not bashing, just being truthful.

    This article seems to have been written without a critical look at ebay's CURRENT counterfeit problems after they opened the site to Asian sellers and without a critical ear to what is CURRENTLY being said about the ebay brand around the world.

    Barron's can do better

    Ebay's "strong competitive advantage" is faltering.

    Follow ebay's Investor/Analyst day this Wed. March 11th to see if they have a clue as to what to do about it.
    Mar 07 03:28 PM | Link | Reply
  •  
    Wow, y'all have actually convinced me to buy Ebay this week.

    I'm willing to take a chance on it with such an extreme negativity expressed here.

    We'll see if you are truely contrary indicators...
    Mar 07 05:07 PM | Link | Reply
  •  
    No comment on the stock picks, but if it were me I would want a little more diversification if I was actually picking 10 stocks to buy and hold for 5+ years. Seems like a little to much tech in that list to suit me. How about picking a utility, or an energy stock, or an industrial? Maybe throw in a drug stock, or something in the materials sector? What about a telecom?
    Mar 07 10:01 PM | Link | Reply
  •  
    Egg, eBay is a different beast.

    Be careful.
    Mar 08 01:52 AM | Link | Reply
  •  
    This is an interesting list. From it only Microsoft stands out as a shareholder friendly company as it distributes a decent dividend payment and trades at a solid P/E and decent dividend yield.
    Mar 08 04:17 AM | Link | Reply
  •  
    No thanks, on the MSFT. I'd rather stake my money on energy, with companies that are willing to go in several different directions to maintain our power grid. Without power, MSFT is useless.
    Mar 08 08:05 AM | Link | Reply
  •  
    eBay.com, the auction service, stinks. eBay, owner of Skype and PayPal, looks solid. Skype + Paypal create potential synergies that are simply unimaginable elsewhere - effectively, a small, home-based billing/time system; equivalent to ADP in that micro-class (and a space which nobody anywhere serves very well).

    I can't see many prospects with a better chance of earning money through the cloud...but we'll see if eBay realizes what they have, or just sells the properties to someone else who can realize their potential. If they sell the properties, I'd expect eBay to use anything but their own auction system...
    Mar 08 09:57 AM | Link | Reply
  •  
    nobody really knows anything about all these ponzi's.the last 18 mos.should make that clear to all the dumb-dumbs.even mr."B" has lost 50% of his value.you better think for yourself as all the talking heads & writers have an agenda.if the market hadnt crashed made-off would still be in business.beware-AAA is not what it used to be.
    Mar 08 10:38 AM | Link | Reply
  •  
    Buy Oil & Gas, safe bets.
    Americans are forgetting the $4.65 gasoline now.
    They start to drive like nuts again.
    We are hooked deeper and deeper with OIL.
    We are addicted to it. Period.
    Mar 08 04:18 PM | Link | Reply
  •  
    What about GE? I like GE.
    Mar 08 05:32 PM | Link | Reply
  •  
    GE should be on this list. CVS is going down when all the baby boomers like myself meet their maker. Less people needing meds equals less profit. Also, in the future people may get their meds straight from the doctor or hospital. GE on the other hand isnt going anywhere but up(long term).
    Mar 08 05:51 PM | Link | Reply
  •  
    There are some dogs on the list imho. Much has been said here about EBay already and I concur with the general consensus that the brand has been trashed. Microsoft is up against a huge shift in computing that will work against them as notebooks take-off. CVS has a high debt burden and is a profoundly awful place to shop. WYNN? I just can't put a lot of faith in the gaming sector having a great few years.
    Mar 08 06:25 PM | Link | Reply
  •  
    I think Wal-Mart(WMT) should definitely be on this list. I will also mention GE once again.
    Mar 08 07:13 PM | Link | Reply
  •  
    I'd like to see the rest of your portfolio, bit on the dicey side I would speculate but good luck!


    On Mar 07 05:07 PM Egg wrote:

    > Wow, y'all have actually convinced me to buy Ebay this week.
    >
    > I'm willing to take a chance on it with such an extreme negativity
    > expressed here.
    >
    > We'll see if you are truely contrary indicators...
    Mar 08 07:21 PM | Link | Reply
  •  
    I went to boxing match and a hockey game broke out...I went to stock story and an Ebay Brawl has broken out.
    Mar 08 09:41 PM | Link | Reply
  •  
    If these are "great" stocks, capitalism is in trouble. There are two or three whose best days may be ahead, and that's about it.
    Mar 08 09:41 PM | Link | Reply
  •  
    I am not impressed by the list. Who has any visibility for that far out? None of the companies look like growth or defensive stocks to me. Barron's had to do a story on 10 stocks for 10 years, and this is what we got.

    Sad.
    Mar 08 10:58 PM | Link | Reply
  •  
    Sorry! My opening comment was merely intended to question eBay's placement in the Author's/Barron's list of long-term holds. I didn't realize it was going to incite a riot. :)

    On Mar 08 09:41 PM StockMarketSage.com wrote:

    > I went to boxing match and a hockey game broke out...I went to stock
    > story and an Ebay Brawl has broken out.
    Mar 09 12:51 AM | Link | Reply
  •  
    Applied materials should be on the list as well. Virtually no debt, now a company far more diversified than chipmaking machines AND PLENTY OF CASH.
    They could even buy EBAY, Mention EBAY to AMAT and see what happens.

    I have no idea what would happen but please will someone mention EBAY to AMAT and tell us what does happen.
    Mar 09 06:08 AM | Link | Reply
  •  
    Way too much scamming going on with eBay. I don't trust it any more. I like Google. Ran the numbers - they look solid - plus they have the best search engine, hands down.
    Mar 09 07:46 AM | Link | Reply
  •  
    GE should be added to the list. GE got attacked by short sellers so it went down like a rock with no reason other than stoking the prevailing extreme fear in the markets. GE should be the next Rockefeller of the future.
    Mar 09 08:35 AM | Link | Reply
  •  
    I also believe that the list could use more diversity. I also think there are two, beside those already mentioned in previous posts, that I would be wary of for at least the next three years: Wynn Resorts and Well Point.

    With major changes coming from the Administration in healthcare, those companies that provide actual care, insurance coverage or prescription pharmacueticals are likely to come out on the short end of the stick. If you look back to the effect that proposals out of the Clinton Administration had on healthcare stocks, especially big pharma, it should be evident that the impact of coming legislation, once fully disclosed, could have a negative impact on earnings and stock prices in that industry for several years.

    I, for one, expect that this economic downturn will be the worst we have experienced since the 1930s. I am not suggesting that this will definitely be another depression, just that it appears now that this downturn will last longer and run deeper than anything we have experienced post-WWI. It has the potential to change the consumption and savings habits of people all around the globe. If that is the case, then high-end resorts and potentially gaming stocks could see further deterioration to earnings and stock prices for a very long time. I don't have a crystal ball, so I don't anything for sure. I just think that adding a stock in a category where the future could potentially change adds too much risk for too little return. After all, wasn't this supposed to be a list of low-risk investments?

    While both companies' stocks could probably be higher in ten years, I suspect investors may be reiquired to be very patient over the next three-to-five years because by that time their investments may only be breaking even.
    Mar 09 12:20 PM | Link | Reply
  •  
    I guess GE just confirmed loss of Triple AAA rating because of this...

    GE Capital sets $8 bln, FDIC-backed debt sale -IFR
    Mon Mar 9, 2009 12:57pm EDT Email | Print | Share| Reprints | Single Page[-] Text [+]
    Market News
    Dow and S&P up as energy and bank gains offset by drugs
    World stocks sink to near 14-year lows | Video
    Oil rises above $47 on chance of OPEC cut
    More Business & Investing News... NEW YORK, March 9 (Reuters) - General Electric's (GE.N) finance unit, General Electric Capital Corp, plans to sell $8 billion in bonds backed by the Federal Deposit Insurance Corp, in a four-part sale, said International Financial Review on Monday.

    The sale includes $4 billion in two-year fixed rate notes expected to price at around 8 basis points over mid-swaps and $1 billion in two-year floating rate notes expected to price at around 8 basis points over the three-month London interbank offered rate, said IFR, a Thomson Reuters service.

    The sale also includes $1.5 billion of three-year fixed rate notes expected to price at around 20 basis points over mid-swaps and $1.5 billion in three-year floating rate notes expected to price at around 20 basis points over three-month Libor, IFR said.

    Citigroup, Credit Suisse, Deutsche Bank, Goldman Sachs, HSBC, JPMorgan, Morgan Stanley and RBS Greenwich Capital are co-managing the sale. (Reporting by Karen Brettell; Editing by Leslie Adler)


    NOW THAT...

    What happens in a downgrade? The Fortune article presents a good summary:

    On page 53 of GE's 2008 10k recently filed with the SEC, the company says that at the end of last year, if it had a rating of AA-, GE Capital would have been required to provide about $3.5 billion of capital to support a group of entities that are funded by issuing guaranteed investment contracts (GICs). A GIC provides a fixed return on an mount of capital that the GIC issuer invests.

    Another entity at GE Capital also issues GICs and then loans the proceeds back to the finance arm. If GE Capital's rating were to hit AA-, GE Capital would have to provide about $4.7 billion to repay the GIC holders.

    The total $8.2 billion GE would owe could swallow up the $4.2 billion freed up by the recent dividend cut as well as further weaken the company's cash holdings. In an environment where it's difficult to raise cash, that would put GE at risk of further ratings cuts - and more ratings cuts would cost the company even more money.

    GICs can burn GE in another way. Should the liabilities in the GICs exceed their fair market value, GE Capital would have to provide the difference. As long as GE is not forced to sell these contracts, this should not be a problem. But had the company sold the GICs at the end of 2008, according to the annual report, the fair value of their assets were only $9.2 billion and the liabilities totaled $10.7 billion, which would make a loss of about $1.2 billion.

    GE's annual report also says that if the rating on GE, or applicable entities, falls six notches to A-, then covenants will be triggered on its swap, forward and options contracts that force the company to pay money to its counterparties to account for the additional risk. The fair value of this risk was about $4 billion at the end of 2008, according to page 52 of the 10k.

    A cut to its short-term debt rating would also be a blow to GE. Should GE's short-term debt ratings fall below A+ (or A1 in Moody's parlance), then it would no longer be eligible to participate in the Federal Reserve's Commercial Paper Funding Facility program.

    GE currently has $60 billion in commercial paper outstanding, i.e. short-term loans that roll over every month or so. It is essential that these loans roll over - meaning that lenders continue to let GE borrow on a short-term basis - because these loans fund the company's daily operations.


    Mar 09 01:17 PM | Link | Reply
  •  
    If you hold some of those for more than 2 weeks
    it will be too long.
    Why MSFT ? It's like a company of Snails.
    MO ? with added $10+ tax on ciggaretes, and 500% tx
    on Tobaco ? Looks like someone wants to destroy MO.
    WFC ? its like riding an elevator.
    MCD ? yes, I go there all the time, they are doing extremely good. Don't forget to ask for Senior Coffee if you are over 55. half price.
    Mar 10 10:52 PM | Link | Reply
  •  
    I am Not an ebay basher - bot lots of golf clubs on Ebay years ago but my golf bag is full. I bot a flute on Ebay that was trash instead of excellent SO I will not be buying anything else on Ebay. I suspect I am not the only one. I appreciate the comments about the Ebay name - I was not aware the brand name was that toxic.

    KOF is trading at a P/E of 15 and div of 1.7% I would have thought that the current decline in the DOW from 14K to 7K would have told the writers that people have wised up from big P/E's and no dividends.
    Mar 11 09:46 AM | Link | Reply
  •  
    Google - repriced the employee options down 50% - so if the stock goes up, employees benefit, if stock goes down, mgt lowers the standard for employees to benefit. Sounds fair to the shareholders, I am sure the bobbing-head Board slept through that one.
    Mar 11 10:07 AM | Link | Reply
  •  
    ACE - One of the largest global players in the property-casualty field, ACE "is very strong financially, and they have weathered the current environment quite well with a strong balance sheet," - The big question is why have there been no write downs of their $39B of investments on that strong balance sheet? Perhaps they have the consistentcy of earnings of a Madoff? Perhaps that is why they are trading at 80% of NBV? Is a 20% haircut enough? If not, the write down of another 10% would absorb 5 years of future earnings.
    Mar 11 10:21 AM | Link | Reply
  •  
    You are so correct. Many times I complained, but eBay would not take my many suggestions over time to eliminate all brand names in knock-off ad copy, such as "in the Frankart style", "in the Frankart mode", or "looks just like Frankart".

    No brand names should ever be stated in ad copy meant to sell copies or knock-offs of copywrited brand names!!! eBay doesn't see it this way, so I am gone and I was there for 10 years. What a bunch of greedy, compromised execs running that place.


    On Mar 07 01:19 PM Marcap wrote:

    > I can't possibly imagine why eBay would be in the above list. <br/>
    >
    > I am confident that eBay shares will never again rise much above
    > their current level. On the contrary, they will likely continue to
    > decline unless and until there is a complete change in eBay management
    > and its anti-seller policies are retracted. And that includes getting
    > rid of John Donahoe. Only then will confidence in eBay begin to rise,
    > and start it on the road to recovery. But until then, eBay unfortunately
    > in my opinion, holds little value for its sellers, its buyers or
    > its shareholders.
    >
    > And as for the claim that "The company is also doing everything it
    > can to minimize counterfeit problems", clearly the writer has very
    > little experience dealing on eBay, or she would know just how completely
    > inaccurate that statement is.
    >
    > eBay is doing next to nothing to curb the sale of counterfeit items
    > on its site. As many know, eBay is awash with counterfeit items by
    > some of eBay's largest sellers...and their businesses continue to
    > flourish unchecked. The fact of the matter is that eBay only gives
    > lip-service to counterfeiting, with the occasional take-down of a
    > few items merely to appease complainers. But in reality, there is
    > next to nothing eBay can do without slitting its own throat. In short,
    > getting rid of the counterfeiters would result in eBay cutting a
    > great deal of its own revenue, and I am not convinced that is something
    > eBay is prepared to do...especially while fighting the occasional
    > counterfeiting lawsuit costs them a lot less.
    Mar 11 01:50 PM | Link | Reply
  •  
    The very notion of buy and hold at this point is an insult to the retail investors this is aimed at
    Mar 12 04:58 PM | Link | Reply
  •  
    davidcw;
    Agree with you.
    "hold" may mean "stuck"
    Mar 13 01:13 AM | Link | Reply