BENTONVILLE - Wal-Mart Stores, Incorporated (
WMT) reported sales figures for the four-week periods ending February 27, 2009 and February 29, 2008. The strong results are both the mark of a company that has fought to remake its dowdy image - while embracing its roots as a low-cost retailer.

Wal-Mart is one of the few stalwarts to actually expand business amidst today's financial carnage and the glowing statistics are not to be mistaken for a grandiose harbinger of U.S. economic vitality.
Net sales at the world's largest retailer increased from $29.2 billion to $30 billion during the month of February over the last year. The 2.8% increase would have been even more stellar if not for a stronger dollar and currency exchange rates that adversely affected international sales by 20.7%. Overall, Wal-Mart February U.S. net sales surged by 8.1%.
Adjusting for plunging gasoline prices that have slashed fuel revenue, Wal-Mart, Inc. same-store sales have ramped up by 5.1%. The comparable store statistic designates locations that have been open for more than one year and is a critical indicator of retail success.
Again, we would strongly advise against analyzing Wal-Mart reports as a benchmark of the overall economy. Counterintuitively, the findings are attributable to worldwide economic carnage. Per Bentonville management:
"Customers continue to focus on necessities and avoid purchasing discretionary items in home, apparel, and shoes. Customers come to Wal-Mart because they trust our price leadership."
This does not bode well for retail at-large.
Obviously, the consumer has pulled back, and is content to purchase the most basic of items. Higher end retailers are being crushed, while mid-level stores are adversely affected by penny-pinching shoppers that have downgraded to Wal-Mart.
Nordstrom (JWN) released a miserable February report detailing a 15.4% decline in same store sales; and heated, cheap-chic rival
Target (TGT) is feeling the heat with a 4.1% downdraft in comps. Although the world economy is currently under siege from a wretched real estate bust, credit debacle, and stock market rout - we must speculate that a New Era has indeed, dawned.
Disclosure: no positions
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