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salesforce.com, Inc. (NYSE:CRM)

Barclays Internet Connect Conference Call

March 6, 2013 11:05 am ET

Executives

Michael Lazerow – Chief Marketing Officer-Salesforce Marketing Cloud

Analysts

Anthony J. DiClemente – Barclays Capital, Inc.

Anthony J. DiClemente – Barclays Capital, Inc.

We’re ready to get going. So thank you all for joining us. I appreciate it. my name is Anthony DiClemente. I and Mark May cover Internet at Barclays, for those of you who don’t know me. We’re happy and grateful to have Michael Lazerow, Chief Marketing Officer, Salesforce Marketing Cloud.

Michael, thank you for joining us.

Michael Lazerow

Thanks for having me.

Anthony J. DiClemente – Barclays Capital, Inc.

All right, I appreciate your time. Maybe just as an introduction to the audience, just tell us a little bit about yourself, tell us about Salesforce Marketing Cloud for a couple of minutes, and maybe a little bit on Buddy Media. And so maybe you can just kind of introduce yourself to us.

Michael Lazerow

So, my name is Michael Lazerow, I’m now running the lot of the marketing stuff we’re doing at Salesforce, which we call the Salesforce Marketing Cloud. My history is really as an entrepreneur, I’ve started a bunch of Internet companies. First one in 1994 at Northwestern University, anyone go to Northwestern here? I guess no one could get in.

Anthony J. DiClemente – Barclays Capital, Inc.

North yeah…

Michael Lazerow

Everyone else here like went to Harvard and yeah...

Anthony J. DiClemente – Barclays Capital, Inc.

I thought you went.

Michael Lazerow

Which I didn’t get into, but long story short. The Internet, really the commercial Internet started in 1994, and had a we’re just the largest student news service, started by students for students, and then went on to emerge coming off student advantage, which was student marketing and media platform, and then started Golf.com with my wife Kass, and we sold that to Time Warner.

And we started Buddy Media five years ago, a little over five years ago, and the idea was that the really there is social revolution going on, consumers were starting to flock to Facebook away from MySpace and some other early social platforms, and we thought brands would have to figure out how to market in this new world, where they’re always connected to customers, and we grew that business, we’re the leader in this news space, social media marketing.

And Salesforce bought the business in August, and we’ve launched the Salesforce Marketing Cloud in October. And really what we’re working on is this really intersection of how companies sell, how companies service, how companies market, and ultimately every touch point you have with the customer is going to be a marketing experience whether it’s a sales person, whether a retail associate, whether you are doing your Super Bowl ad on TV, or someone is calling you into your call center, and so it’s unified customer story, we think every company including ours has to be a customer company, has to listen to customers and we do that, and engage them and publish content and all advertising is going social, and we’re doing it on top of the most popular CRM system.

Today, which is Salesforce and we’re incredibly excited about really the marketing world, the fact is CMOs are going to spend more than CIOs in the next few years according to Gartner, which I think directionally correct even if none who knows what happens with the numbers. And really the marketing part of what we’re doing, how we’re helping companies connect to customers in a whole new way is leading Salesforce and the industry forward.

Anthony J. DiClemente – Barclays Capital, Inc.

Yeah. I guess the distinction is moving from this idea of ad buying that some folks think it’s more of a commoditized thing, where you just kind of buying a spot that maybe in a TV medium you don’t necessarily have as much geographic or behavioral targeted information about the person you’re reaching versus like providing a marketing service, maybe if you could just take us through like the value add like the sophistication of marketing of kind of a platform such as yours on social media as opposed to just advertising on that medium, and what are the kind of value added products, and services that you deliver to your customers by looking through that line.

Michael Lazerow

Sure. So the marketing industry really hasn’t changed in 60 years of a series of hole filling exercises where marketers including us, we find holes that we can stick that’s accretive into, and that was basically how we got our message out, and what drove marketers early on to think about this new people centered world, where it’s not just holes, not just on the web pages, but it’s actually people that shift to people being the kind of most basic units and the fundamental driver of how you operate as a business.

We really looked at kind of how our company is going to market and we’ve never – we don’t say, and we will never say that TV is going away, I mean TV is as great as ever been, I think the number of shows and live events are getting great tuning, and we look at really our value add is being able to help our Company, get much closer to their customers by understanding, who they are either in a larger kind of targeting bucket or on one-to-one, we’re doing a lot of stuff, where it’s basically what you would have seen as customer service in the past is actually just it’s marketing, but instead of you going after them. They’re actually raising your hands and coming to you.

Customer service is one area that it’s been kind of relegated to back-office and delegated to people who really have never talked to customers, which is kind of ironic right that these are people who customers who want to talk to you. And if you saw what if anyone read or told me, what the Obama campaign did with, they are answering every e-mail, and what they did on top of the Salesforce platform, and companies like Unilever now who really look at Salesforce as their innovation platform, because we put them right next to customers. In many ways, we are their next generation, sometimes current generation and next generation customer platform, where they can market better, they can sell better obviously, service better, build apps really fast to connect with customers and business apps, and it answer the question that what we specifically do is every customer company every company b-to-b, b-to-c has to listen to customers. If you don’t listen to what’s going on in the general kind of public sphere at a minimum, you have to listen to your customers, which we do plus 500 million sources, you then have to figure out how are you going to engage with them. Are you going to engage with them, we think the companies that do engage are the ones that will grow faster?

And then content is taken on a more important part of the marketing mix, you can no longer rely on just buying enough space with Mediocre Creative to move market share. Some of the best content that we see is actually advertising, and actually on Facebook and Twitter, the third bucket that we do after the content is advertising, across the social web, which launched great Twitter partnership or kind of platform agnostic, but what you can do is basically scale what’s been the most valuable marketing, the world has ever seen, which is word of mouth.

And so it’s the idea that someone is engaging with you or saying great things, and then you’re buying that distribution, and it takes new technology, a new way of thinking, and it’s our job to challenge customers, to inspire customers, to bring a level of thinking and technology that helps them revision, re-imagine and transform the business in a way that maybe they are not thinking about right now. and that’s really what’s so special of Salesforce right now as we are driving customer success primarily by just getting closer to the customer.

Anthony J. DiClemente – Barclays Capital, Inc.

Any question so far for Michael, I mean we should keep it interactive and go ahead?

Question-and-Answer Session

Unidentified Analyst

A question on Buddy Media, from a financial standpoint, you did a wonderful job of envisioning that opportunity, and then we are able to sell it to Salesforce, and I’m just wondering economically from the Salesforce, how do they justify what they paid, how is Buddy Media contributing from a financial standpoint to the future growth of Salesforce?

Michael Lazerow

Yes. So I’m running kind of the marketing side of the business right now, and we were as you said the leader in the space that we believe that Salesforce in buying the leaders, because not only getting the kind of technology, we’re getting passionate entrepreneurs and entrepreneurs stick around. and we are well on our way in this mission of becoming $1 billion business, which is it’s in the nine figures now, you look at what the company has done in the sales area where company has, I don’t know the exact number, over 100,000 customers, then they launched the service application there’s 34,000 customers who have now signed on to that, and in the world that the CMO is sitting side-by-side with CIO. we need to have a very credible new marketing solution.

So I’m just tell a quick story, I’d led our delegation to CES. and I was sitting pretty close to this hotel with Marc and his hotel room, which is bigger than this room, it was a great room. And I’m like, Marc you said you’ll do anything for the marketing clouds, I need you to show up at CES, I’ve been, since I was a programmer, I have a family vacation, but I’ll go. so he shows up, he said, I have no idea why I’m at CES, I’m on the consumer electronics business, but every consumer marketer was there from Unilever, P&G, and GE, which is the Enterprise, and Coca Cola and Pepsi, and we’re sitting with one of those companies as the second largest marketer in the world, and long-time customer Buddy Media, and I’m bringing Marc in, and teaching how to really – all about what we have done with them and here is how we’re going to position the Company, and we’ve had it all figured out and we sitting at the center of the room, was it CMO, with 40 of the top executives around, so instead of the CEO or the CIO was the CMO running the show keep read with this one particular customer, and they’ve talked about this, and the conversation started with what we done with marketing, went to collaboration you really helping us, work better so bringing all of their marketers on the charter platform this is all after the Buddy Media deal.

And then why is that in the question as why is that don’t people respond, write to us on Facebook, we get back within 10 minutes, but if they call our call centers we don’t provide that level of service, we provide full call center stuff and as we kind of dig into meeting after meeting, we don’t look at our business as it’s the job of the marketing cloud to tell the CMO, we’re saying how could we bring everything that we have to help the Company connect with customers to the CMO, whose is the innovation leader there to grow their business, and so we see independently a very big opportunity in marketing, and we’re going to as Marc said recently, we’re going to buy big and small and bigger outlet had to really own that space.

And we also see a transformative opportunity where its an end-to-end solution in how you sell as the customer, how you service as the customer, how you market, how you build apps, how you work, how you collaborate, and more going forward, and so I’m personally very excited right now, I’ve never been more fired up about kind of anything professionally. It’s a deal in my view we have an opportunity to kind of help our customers connect in a way that just drives new success, and our customers are successful, I’m very confident that Salesforce will be successful.

Anthony J. DiClemente – Barclays Capital, Inc.

And what are the tools and products that the actual social media platforms thinking Facebook and Twitter, what is that they’re doing that you can point to that is enabling you to do your job whether in terms of delivering data back to your customers from those platforms. Can you speak to that a little bit?

Michael Lazerow

Yeah, Buddy Media pioneer just kind of social media vendor relationship, where very early on, Facebook said we are consumer platform, we are going to focus on the consumer, but we’re going to rely on this ecosystem to service our customers. Started with they thought more of like customer service and agency stuff, but we build technology, where we automated it. And before long, we had most of the major brands and we grew that business, and we’re executing at similar story now as part of Salesforce.

So when Twitter goes to launch there ads API, who do they call? Salesforce. When any platform wants to really enter the marketing world, top 50 and those top two, the marketers as well as community managers the ad buyers, they come to us, because we help our customers within and create analytics around what’s going on, and published content and then advertising, do all the stuff that I just spoke about in a way that three – the platforms up to do the work that we need to do to engage the customer, because it’s a bit high, it’s a very competitive space, with not only Facebook and Twitter, but YouTube which we’re active on, and Google+ and Pinterest now buying, I’m sure three things have launched today.

So it’s a level of innovation that we need to stay on top of, and I think the major platforms have realized that even if we build out what Salesforce has, it only is going to work with, for my platform and our benefit that we bring is across every social med plus the mobile devices, plus stuffs we can do on the website, tied to unified view of the customer at social profile, tied to the number one sales application in the world hosted or not Salesforce, tied to one of the fastest-growing, and largest service applications, and our view is that every company has to connect in a whole new way, and it starts with consumer behavior, which today is on Facebook and Twitter and other stuffs.

Anthony J. DiClemente – Barclays Capital, Inc.

Go ahead, Mike.

Unidentified Analyst

Yeah. Hi, just a question about, you mentioned customers as a distribution channel like, they evangelize for products, and then you help to use them to market. I mean, how do you think about the tradeoff between authenticity and kind of natural evangelizing versus kind of paid for marketing.

Michael Lazerow

So the way I’ve always marketed even before Salesforce and the way Salesforce’s market has been very much letting our customers tell their stories, and customers’ success spreads, it’s all about content, if I say that we’re great, that’s different than if someone who is a customer says it’s great. So if I worked for this company that makes BG and tell you that it’s awesome, you may believe it or you may not, right. If your friend says I have had the best water, it taste incredible, I lost 500 pounds on it, and like I’m having better sec than ever, like you kind of go out and get this water, right. And it’s common sense, so it doesn’t take like one, the fourth largest software company by market to tell you that. But the fact that we have Unilever’s CIO and CMO coming to our events, seeing how other companies are telling their stories. And then as of February 26, Waldorf event that I did with Marc on stage with us with a video saying that this Company is transforming how I connect in this new world that is a really powerful engine of growth for us, and it’s not the relationship is a client relationship, we’re are their partner. We work with them to tell their stories, but it’s their story, there aren’t scripted, it’s their stories that they want to tell, and we have companies lined up, wanting to tell their stories through kind of, I think what we’ve pioneered, the very innovative like video format that seems a work in it works. Not only because, it tells our story, but it helps Keith Weed, Unilever who did that video we showed, tell his story internally.

It helps our sales team tell Unilever story to other CPG companies, who are kind of in that same industry. and it helps the world understand kind of what we’re doing and we’ll continue to double, triple down on that, and it’s all about, that’s sometime of the content, like that content is what marketing is. We don’t broadcast it as ad, we could, but it’s all of creating trading compelling content.

Anthony J. DiClemente – Barclays Capital, Inc.

Were you asking like on a b-to-c level as opposed to b-2-b level?

Michael Lazerow

It was, yeah…

Anthony J. DiClemente – Barclays Capital, Inc.

Okay.

Michael Lazerow

And just kind of that tradeoff between the authentic endorsement that you mentioned in kind of like getting people to say stuff like, how do you…

Michael Lazerow

What’s the same, I think it’s the same in every – I don’t look it as b-to-b or b-to-c. So businesses don’t buy people, buy businesses. And if you’re still like marketing to a person, and when I look at kind of marketing, social marketing does not have a monopoly on crappy ads, right. We’ve hated advertising from the first ad that has ever launched, I’m sure. I wasn’t there, but like the first TV ads people were like I hate advertising, right. But then you see an ad that makes you smile or a friend of your says you should really try this product, which is word of mouth advertise, it’s word of mouth marketing, it resonates. And so I think that there is room for all of it, you need awareness and certain things work for awareness, TV is one of them. You’re not going to do feature function product, like we just had a product functions necessarily in TV advertising. Facebook works great discovery and for customer engagement.

So people finding out about new customers, plus engaging people who have already bought. Twitter is much more of a real-time information network; we are connected to people, and products and companies that you really like. And at the end of the day, we’re reinventing, how people receive information I think, and we’re getting from their friends that scale. we have information overload in general, right. But I don’t like I think it’s information overload, I think it’s filter failure. I think it’s just, it’s great for us that there is so much information out there like overload us, but then filter it down to something that’s useful, and I think the best advertising does that. It gets you the right content at the right time to make a decision whether you ask for pay, I’m thinking like getting as you did the new kind of work bag, what people recommend or it hits you out of the blue, like I never thought about living in that neighborhood or going to that place or buying that car.

And I think what’s different is we know, there is real immutable identity that follows us wherever we go, and we wanted to follow us. We’d like to enter restaurants that people recognize who we are, we’d like walking into stores and like how did your wife like that jacket you bought, right. That shows that they care and because we’re signing in with Facebook, we’re signing in with Twitter, we’re signing in with Salesforce, a lot of business apps. Your real identity is following you in a way that back in the AOL chat world and even MySpace have never did making it less valuable, that piece was valuable to marketer.

Mark A. May – Barclays Capital, Inc.

Do you think that we can identify anything sort of discrete for us that would drive an inflection point here in terms of dollars, I think people would like to hear about different technology tools whether it’s FBX or inflection points in kind of demand side, is it – we look at, I mean…

Michael Lazerow

So I don’t spend my time thinking about like investor, I don’t – just I don’t get this thing to market and focus. But every quarter, we release Starbucks, everyone knows and Mark, I think you haven’t listened to their earnings call, you should and they talk very specifically about actual customers, and actual customer wins, and transformative stories and real dollars flowing to this idea that by unifying our view of our customers, and by working better, and by listening better, and by collaborating you’re able to have happier customers, I mean we listen, we engage, we put out content, we put out events, we have 95% employee, both employee satisfaction in terms of people’s trust in the CEO, and also customer satisfaction. And I don’t think that is by accident and I think it’s because trust is the number one value. There’s nothing more important to Salesforce than the trust of our customers. And the numbers are there, I mean I think that’s what you and you have to look at this, I think as companies don’t look at our business as you have the sales cloud, you have the service cloud, you have the marketing cloud, you have the chatter. they engaged with us saying, I have some issues that I want to talk to you about, I have some vision for where I want to go. I have a problem with this, can you help with this, and the Lego pieces, we use to build the actual Millennium Falcon isn’t necessarily as important as the fact that thing that’s built, and that’s what we’re driving, and we’d look at success like the relationship, I’ve talked about with the Unilever even though it came in through the marketing cloud, very soon. It will be a wall-to-wall solution across a lot of different stuffs.

Anthony J. DiClemente – Barclays Capital, Inc.

So with regard to these, this is a little bit of a follow-on to the earlier question just asked. but with regard to the Unilever’s and others that are suddenly realizing that you’re changing the way that they relate to their customers. where are we seeing the dollar growth at the customer level, more seats, more tools? Can you just help us with that.

Michael Lazerow

All the above? I mean it’s great question, but if you look at that specific example, you’re looking at buying new products. Okay, so buying marketing products, it’s been 6 billion on marketing. Okay, that is a much bigger budget than IT. Historically, software companies have sold into that IT buyer and selling in – I mean that’s beyond selling into a larger marketing budget is, I’m not saying it’s not easier, but if you can prove that this is going to drive the business, and you have customer success, and you lift it yourself, and you paint the vision, you support it with excellence, you can unlock big dollars. so it’s marketing is where they invested. You’re free to tell him, calling back or take it.

No it’s okay. And then if you look at kind of, why are they handling customers differently in customer service. Those are seats, right, there are a lot people we handle customer service to receive licenses. and then also they sell CPG companies have big sales teams. They’re selling to retailers. They’re selling into a lot of different organizations, and their license is there. our fastest-growing business is the Platform business, Force.Com, AppExchange, building the connective tissues (inaudible) consumer facing apps plus mission critical business apps, and that makes it all work together, we’re telling a unified story.

and then the collaboration platform helping companies work better together internally and externally, with chatter communities. turning over your community to your most avid customers, and we’re doing now a lot from an REI that is on basically offload a lot of their customer service to other outdoor enthusiasts, great use of the technology. and this Company has been architected as a next generation customer platform, and that’s Marc’s vision for it. Every company has to be a customer company. Barclays, you have to be a customer company, right. And you laugh, here are your customers.

Anthony J. DiClemente – Barclays Capital, Inc.

Right.

Michael Lazerow

Like you may have 3,000 people who generate billions of dollars of revenue, you should take care of probably some of the events. This is the first event I’ve been to at Barclays, this is not a supporting event

Anthony J. DiClemente – Barclays Capital, Inc.

It usually, because look, I mean I’ll be – I guess as an analyst who works at Barclays have a Corporate Personnel, and then I have a personal presence on Facebook and Twitter, right. so we’re talking conversation earlier in the day, I guess at some point, the brands or the CMO at Barclays or the CMO at another corporate equivalent might say, there is a value in my employees having a social media presence right, and maybe that is where a company like salesforce.com.

Michael Lazerow

We’ve technologies in use today that will help companies kind of empower their employees and their partners and vendors to – with the content to get out there.

Anthony J. DiClemente – Barclays Capital, Inc.

Right. so I guess for me and I don’t know, it’s financial services. So there is, as we know there is stiff layer of legal and regulatory barriers. but I guess the question is ours is regulatory, right. So what are the barriers for other CMOs.

Michael Lazerow

Your regulatory issues aren’t compelling comparison to a lot of our big customers in the pharma space.

Anthony J. DiClemente – Barclays Capital, Inc.

Pharma, yeah.

Michael Lazerow

And I would argue that if the type of work can happen that with the Bonjour International or Glaxo or any of the big pharma companies. There’s no issues.

Anthony J. DiClemente – Barclays Capital, Inc.

Yeah.

Michael Lazerow

There are opportunities you’re not going to do it recklessly. The only – how do you create great relationships by providing value, by giving them the content, you produce a lot of content, you put on events, how do you capture that content and provided on-demand through any channel people wants LinkedIn and YouTube, and potentially Facebook and Twitter. You guys are actually tweeting. So there is a lot of twitter activity, not compared to social media conference (inaudible) or more than this event obviously, but it’s not – relationships drive your business, and over time, which it’s happening today, but imagine when your buyer grew up with these tools. So 30 to 35 year also like, really the first generation a lot of these social tools, a little younger than me, I’m 38. Those are the professionals, who are going to expect Barclays to connect on every channels and to be a kind of customer company.

Anthony J. DiClemente – Barclays Capital, Inc.

Do you think that Twitter actually offers a better medium or format or better tools than the Facebook in this regard?

Michael Lazerow

That is where equal opportunity platform is…

Anthony J. DiClemente – Barclays Capital, Inc.

And then last question…

Michael Lazerow

Having said that they’re different, so each of them do better, each of them are better at different things. so Twitter, everything gets through. So you tweet and I guess there is an brand event, and we all want to communicate kind of using hashtags, a really good way to do that. So everyone is on their phone, everyone is looking down right now, and you’re probably not tweeting. But a lot of events they are, and the hashtag.

Facebook only 16% of what’s post it gets through the feed, not great for like right now, right here let’s kind of – that’s why you saw a Super Bowl and the Grammys and Academy Awards like Twitter is where a lot of the real-time conversation happens, and a lot of the play-by-play, and like Monday-morning quarterbacking will happen on Facebook, right. That’s like the water cooler. Let’s hang and talk about it.

LinkedIn very different, YouTube very different, ViaMe, which is my new favorite, ViaMe, six second videos at Loop, which is different than Instagram. So I look at it as each of this scratch of fundamental human itch, which is why people stick to them. We all want to connect, even investors, you laugh, but I want to connect. And so Facebook hit that nerve and that’s why we use it.

Anthony J. DiClemente – Barclays Capital, Inc.

That would be the hashtag for this conversation will be – hashtag scratch and itch.

Michael Lazerow

Scratch and itch, great.

Unidentified Analyst

One over here?

Anthony J. DiClemente – Barclays Capital, Inc.

Go ahead.

Unidentified Analyst

Michael, two questions for you, first, I know you are in the early stages of integration with salesforce.com. Can you update us in the product lines as to how you plan to integrate your core product with Salesforce? And then second, if I’m the CMO, social media is one of the avenues for customer interaction. There are obviously other ways that I interact with customer, so whether it’d be web or e-mail or other areas. What are plans to develop an integrated marketing suite from Salesforce?

Michael Lazerow

So I’ll answer the first question is where are we on kind of the integration with core Salesforce. I’m not going to talk specifically about when everything is launched and we’ve been very clear that there’s every company has to listen. And so you’re going to have, you imagine what that means to sales and service and everything that you do to touch as a customer. And so it calls their customer service center like you kind of want to know who they are to you, what they’re saying in the real-world. There is a unified identity where we want to be a customer company. you need to have all the data keyed-up. So a unified view of the customer across every channel.

And then lastly, being able to – with one interface, work better as a marketer, and have everything keyed-up in one place, and so think of what Unilever specifically is doing and what they’ve talked about, they’re taking the lead in kind of getting their 7,000 marketers with their agencies all collaborating together, marketers spent about 30% of their time tracking down assets, where is this, where is that, who did that, when does this launch. So chatter as the framework for like things coming to you is really powerful, and then the second part of the question, which was can you just remind you that’s…

Anthony J. DiClemente – Barclays Capital, Inc.

Integration on…

Unidentified Analyst

Yeah, broadening from social media …

Michael Lazerow

Yeah. So we’re starting with social, because we think there’s a new way to market, and all advertising is going social. We plan to continue to bridge to traditional, which means that we can start to measure, and we’re already measuring kind of campaign effectiveness, TV, others through kind of conversations, and traffic flows and all the data we have. we every much are an open ecosystem. So we’ll continue to work with all of the companies whether it’s the ones you mentioned e-mail and marketing automation and others or new ones that are coming out. We have 25 specific partners in the listening space. So we do listening, but we don’t do Chinese sentiment analysis, there is a great company that does.

So we’ve partnered with them in this open ecosystem. So we want to – by being the customer – our customers’ customer company, we have to be opened two-way APIs, and then it’s basically the Salesforce, Buddy Media and Radian6 were already implementing the Salesforce Playbook before we were acquired, and the biggest I think, I think we’ve learned since the deal, which is driving everything is, if we our unified Salesforce and look at the customers’ business, and what they need that’s what’s important. And then whether they use the marketing cloud or the sales cloud or the service cloud, it becomes less of a concern to the client, and that’s what’s driving us forward, it’s basically even my view is we have a great business or if you are an ad buyer, you use us, and if you’re a community manager, you use us, and we’re going to still have these business lines, and a lot of PR firms use, the Radian6 technology is now in the marketing cloud.

And then on the flip side, if you’re an end-to-end Salesforce customer, you’re using all of our stuff. So you’ve got to be best and you’ve got to be integrated.

Anthony J. DiClemente – Barclays Capital, Inc.

One more, I think we have time for one more question…

Michael Lazerow

There is one in the back.

Anthony J. DiClemente – Barclays Capital, Inc.

In the back please.

Unidentified Analyst

Obviously, you have the benefits of all the integration with the service and sales side. but can you just talk about how your features and functionality, your approach to the market differs from Marketo?

Michael Lazerow

So I can’t really – I mean as the Buddy Media we use Marketo and they are a great partner of Salesforce. when you look at, I think the biggest change we’re seeing just in the world of marketing, it has moved from pages to people. and the interesting thing about a lot of the companies that work on our platform including Marketo is we are the customer database for their front-end. So as you engage people with these tools whether it’s e-mail or marketing automation or other tools, the actual data resides within Salesforce. So there is no customer database on the side of the tool, that’s why they build on AppExchange in this instance. and so we’d love that right, I mean they’re doing, companies today can do beat best, if you want to do marketing automation drip campaigns, and nurture marketing, there is no better solution. you have the best in CRM and sales and service and marketing with many different providers of marketing automation.

Anthony J. DiClemente – Barclays Capital, Inc.

Michael, thank you very much for joining us. It’s good to meet you.

Michael Lazerow

Thank you.

Anthony J. DiClemente – Barclays Capital, Inc.

And thanks for coming, thanks for your time. Can we all thank Michael.

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Source: salesforce.com's Management Presents at Barclays Internet Connect Conference (Transcript)
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