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(click to enlarge)What have you done for us lately?

That's the question investors have for the Dow as we continue onward and upward to record highs. Our own Big Chart has a target of 14,400 for the senior index and making and holding that line will finally get us to roll our targets higher - per our 5% Rule, which has been right on the money since 2009 so no sense in ignoring it now, is there?

I mentioned in yesterday's post that the Dow today is not the same Dow as we had in 2007 so, in general, comparisons are silly but we have to play the hand we're dealt and keep in mind that any index that is based on 30 stocks that are now selected by a Rupert Murdoch company is certainly nothing any serious investor should be basing decisions on.

What we can take very seriously is S&P 1,440 - long gone already along with our targets on all our other indices save the Nasdaq, which has been dragged down by Apple's (AAPL) 40% drop, costing that index 8% or about a 250-point handicap and it's STILL just under that 10% line.

In fact, the NYSE is about to test a critical 2.5% line at 9,000 and 1,550 is the 12.5% line on the S&P and the Russell is closing in on 17.5% over it own Must Hold line (940) so a lot of things lining up for the big cross that will officially put us up and over the top and will raise our Must Hold lines up to those 5% lines as the market confirms its next leg higher.

So it's the Dow that is WAY behind and needs to catch up and, to see if it has the gas to get going - let's look at the individual components and see if they are likely to let us move higher or if they themselves are toppy after a 10% run for the year.

Tom Luongo put up this useful chart showing who has contributed the most and the least to the Dow's rally this year. Not surprisingly, in the price-weighted index, it's IBM (IBM) getting the lion's share as that stock has gone from $190 to $208 - up $18 and adding about 140 points to the index (8 points per Dollar is about right). Here's a fun fact, had AAPL been put in the Dow when Kraft (KFT) went out last fall, the Dow would have lost 2,400 points due to it's inclusion. The economy would be the same, the rest of the market would be the same but the Dow would be at 12,000 now, rather than challenging 14,400 - due solely to the arbitrary inclusion of one stock over another. See how silly the Dow is?

Still, think about the psychological effect it has on us as 12,000 would certainly not have put the other indexes on such a tear, would it? If you think about it, you realize what a house of cards the whole market is when you see that the inclusion or exclusion of a single stock in a single index could completely turn the tide on investor sentiment and the EXACT SAME companies that you are now willing to pay +20% for could just as easily have followed AAPL lower and been -20%. No change in their business, no change in the economy - just the substitution of one stock in one index and everyone's view of the markets would be drastically changed.

At the moment, the Dow is acting like an anchor and the other indices are going to have a very hard time moving more than 7.5% away from the Dow so it's a good idea to look at the components to see if we have any room to run. Chevron (CVX) and Exxon Mobil (XOM), for example, are major components in the price-weighted index, accounting for $208 out of $1,861 (11%) and we think oil is staying low, so no help will be likely from those two and possibly a negative 10% for -$20.

AXP, BAC, GE, JPM and TRV represent the Financials at $231 for 12.5% and those should have room to grow under QE3 so let's say a conservative 15% for $35 more in that group. AA, BA, CAT, DD and UTX actually make stuff for $317 (17%) and, if the global economy ever gets going, these guys should be our stars but Europe and China are stuck in the mud so let's say 10% can be expected for $32 at best.

Despite missing AAPL, tech is well represented with CSCO, HPQ, IBM, INTC, MSFT, T and VZ (better than separate Telco category) at $384 (20.6%) and they have been mixed this year and the laggards should have room to run if Q2 earnings aren't terrible - call it 10% for $38 there. That leaves consumerish stocks like DIS, HD, JNJ, KO, MCD, MMM, PG and WMT at $595 (32%) that have already had massive runs and have very little room to improve ($0) and, finally, health care stocks: JNJ, MRK, PFE and UNH with $203 (11%) that have, as a group, gone nowhere so we should expect inflation alone to buy us 10% this year for $20.

So, we're just finding $105 of likely improvements in the near future and that's just 5.6% up from here - not exactly rally fuel is it? No wonder the Dow is having so much trouble getting over the 5% line - it's already exhausted and 10% is very likely to be its limit. But, on the other hand, we don't have any particular reason to short it at the moment so we'll just have to watch earnings very, very closely in the month ahead as there will have to be substantial reasons to get us past 15,200, which is EXACTLY where that +$105 would take us. Isn't it funny that a fundamental analysis of the Dow should line up with our 5% Rule target 4 years later? I'll take that over TA voodoo any day.

(click to enlarge)Meanwhile, we know investors are sheep and the Dow Theorists will still be plowing some money in between here and 14,400 and, if that pops on this run - all the way to 15,200 so it makes sense to look at our Dow laggards and figure out who will get some lovin' over the next few months. CSCO, MSFT, INTC, BAC, CAT, AA and UNH are our underperformers and we love CSCO and already grabbed them for our new Income Portfolio at $20.80 last week (now $21.72). AA is also in there as our 6th trade in our rebooted Conservative Portfolio, and those we grabbed at $8.50 but still just laying around at $8.57.

BAC was our "One Trade" for 2013 but that was at a ridiculous $5.75 (even more ridiculous than this year's One Trade with AAPL at $425) and now BAC is $11.92 and I already predicted that $15 would be about their top so hard to get excited about here BUT, through the magic of stock options, you can sell the 2015 $10 puts for $1.22 and buy the 2015 $10/15 bull call spread for $2.05 for a net 0.83 entry on the $5 spread and your worst case is being assigned the stock at net $11.83, so you have a built-in $1.09 discount - about 10% at worst. Best case is you make $4.17 off your .83 cash commitment and that's a nice 500% return on cash so I do like it, but too risky for the Income Portfolio - just a fun way to be bullish on the Financials in general.

(click to enlarge)MSFT is still run by Steve Ballmer so I wouldn't put a dime into them and, if you read this article by MG Siegler, I won't have to explain that statement any further. CAT I would love to see lower so we could get a good buy-in as China and Europe are not likely to get worse while US housing is very likely to pick up and make them much better. Tempting though it may be to get in now - we're going to patiently wait for a "crisis" to scoop them up. UNH is tricky to call with the new healthcare laws but what a great company and they are low in their channel so nothing wrong with selling the 2015 $45 puts for $4.20 as the worst-case is you get assigned at net $40.80, which is 24% below the current price and, if you don't get your cheap entry, then you keep the $4.20 anyway and ThinkOrSwim tells me it's just $4.50 in net margin so there are certainly worst things to do with $4.50 than either make 93% in two years OR get to buy UNH for 24% off, right?

That leaves us with INTC and just yesterday I said to Members I don't like buying them between the 50 ($21) and 200 ($22.70) dmas as I'd rather wait for clarity and that's how we feel about the Dow on the whole as we've had a 10% run from 13,000 to 14,300 this year and that means - according to the same 5% Rule that predicted the move in the first place - that we can expect a 260-point pullback to 14,040 at some point. To that end, we have taken some DIA June $135 puts ($1.90) in our Income Portfolio, to protect us from a sudden drop or to allow us to pick up a little cash on the EXPECTED pullback. We can offset the cost of those ($9,500) with the sale of 10 of the UNH puts ($4,200), which should be more than adequate to pay for us to roll to January if the Dow sails through earnings and on to 15,000 - which is the next spot we'd expect a nice pullback.

Waiting and seeing is our primary battle plan at the moment. As long as the Dollar behaves itself - no reason this ride should end - for now.

Disclosure: I am long AAPL, GDX, TZA, CIM, GLD, BA, ALU, DBA, GLW, SQQQ. (More...)

Additional disclosure: Positions as indicated but subject to change (fairly even mix of long and short positions - see previous posts for other trade ideas). Commodity positions are very short-term and not tradeable by the time you read this.

From Philip Davis:

USO, QQQ- Phil, thanks for these plays. Out of USO for about 65% gain today and just keeping 1/4 QQQ.

- Ksone88, July 14, 2011  


Phil, You were on the $ today with your calls almost exactly on the turns – Krap kuhn krup (Thai for thank you very much).

- Jomptien, July 14, 2011  


Thanks for the USO directions today. Made it 3 times (up/down/up) for a very nice win.

- Doro165, August 2, 2011  


Phil, I don’t know how I can thank you enough for your guidance this past week. I’m up significantly in my portfolio and I’ve never been so relaxed watching the market panic. Thanks once again for being here for us.

- thechaser, August 2, 2011  


Oil – thanks Phil, got in late at 0.53 on the 38p today, set a sell for 0.75 and took the dog for a walk – 70% gain and more than enough $$ to buy dog food. TZA Aug 35/40 BCS – closed out for a 100% gain in under a month – thanks again for introducing me to these trades.

- CanuckBob, August 2, 2011  


GOOG, NFLX and AAPL all bought last hour Friday. Sold into the excitement the first hour today for an average of 15% on the options. And lots of them. Thanks again Phil for teaching me so well.

- lflantheman, August 2, 2011  


Your board has been fantastic helping the less experienced (includes me) navigate through all the turmoil. The contributions from your members has been well rounded, objective, and extremely helpful. Sans the politics you have built a fantastic community and that is a tribute to you. I thank you and all fellow members for there contributions over the past few days. Fantastic group!

- dclark41, August 3, 2011  


Phil – Not that you dont usually, but you have DEFINITELY earned your money this week. THe recommendations have been PERFECT. Selling into the initial excitement (MULTIPLE TIMES), hedges, everything. Im reading this when I get home from work and want to cry b/c I cant trade at work! I might have to start getting up at 3 AM though to catch those trades bc youre killing it then too! May you and yours have a blessed weekend!

- Jromeha, August 5, 2011  


On Optrader’s section yesterday he was asked how he works with AAPL as an investment. He replied that he just ‘plays with the covers’. I’ve got a separate portfolio where I use primarily this technique over the past 6 months. Up 60% The principles involved are stock selection, patience, patience, using covers to protect profits, rolling covers to maximize premium return, and exiting when covers are gone and stock price is high. Sometimes it’s hard to remember where you learn to do this stuff, but much of it is from integrating principles I’ve learned here with thing I already knew. Thanks for the help on this, Phil and others.

- Iflantheman, August 8, 2011  


Thank God for Phil. A few months ago (April) I didn´t even know what hedging was, and someone recommended I should check out some of Phil´s plays, especially on the retirement portfolio. When I first started to read it, none of it made a blind bit of sense to me, but I stuck with it and gradually began to work through some of the trades to see how it worked. Now I am putting on 5:1 SPY backspreads combined with bear put spreads, entering and leaving positions after consulting the VIX, and engaging in other esoteric maneuvers that are keeping my portfolio above water.

- jmm1951, August 18, 2011  


I took $2 (up 133%) and ran on those USO puts, quite a bit more than the 20 you played in the $25KP. Thank you once again for turning a bad market week into a great personal week. You will be happy to know I am back to cashy and cautious with a few of your favorite longs into the weekend. Thanks to Phil, JRW and all the members who share their knowledge here.

- Dennis, August 18, 2011  


Phil, I just wanted to say thanks for being there. The world needs more of you. Your site continues to positively change my life daily.

- Chasw, October 18, 2011  


GIVE THANKS/PHIL Have not done my 10,000 hours, but a couple of years at PSW, and moved from fishing with a single line to owner of a commercial trawler (metaphorically speaking). Now I fish with many lines. It is amazing when you go over the same information time and time again, eventually it clicks. Like planting trees; being the house, 20% sale items, selling into the excitement. and patience. I just sold an AAPL Jan 12 340/390 BCS financed by the sales of Jan 12 275 Put. The trade was put on one year ago for a net credit and exited five minutes ago for a 49 dollar per contract profit. No point in waiting till opex to see what happens, and I will just sell 10 of those VLO puts to make myself net the round 50. I no longer worry about opex coming as I have adjusted well in time for most positions that go against me. I still make some howlers (RIMM, TBT, TRGT) but I play the percentages and my winners outdistance my losers by many miles. I would never be in this position if it were not for Phil. He is a treasure, pure and simple. The goose that lays the golden egg if we care to listen and practice. Phil, a mighty big thank you.

- Winston, January 5, 2012  


It is amazing how much confidence you engender, Phil………..I knew the 1% a day trades and repeated often were possible as I had done in stretches, and I knew kill zone trades were also possible and 5% to 10% returns per month were very possible with practice, experience and smart risk management all without having to take a lot of risk, but I guess I was talking to the disbelievers and since I have dropped them into my 'why bother to try to explain it' file and come over to the dark side at PSW I feel soooo much more content not only with the returns, but with the company and a comments and the obvious opportunity to learn and learn and learn some more. It all helps the mental and emotional discipline of the trading too. So thanks again.

- Roro, January 11, 2012  


Way to go Phil! Have I said how much I appreciate your site lately! Your ability to teach and your willingless to give others a forum to demonstrate their own skill sets makes your site remarkable. I got great help from you, jmm1951, and Iflantheman (special thanks!) today. Hell, if I have many more days like this I may even be able to sign up for a full year rather than doing it just quarterly. Tomorrow is another day but, fabulous job today!

- dclark41, January 25, 2012  


Phil- I would like to echo the sentiments of dclark41. Joining this site was the best thing I have ever done to aid my growth as a trader/investor. There are so many smart and experienced people here sharing their ideas that regardless what your investing style is you will learn something daily. Thank you and all the regular contributors for your generosity.

- Acd54, January 25, 2012  


Maya, After years of being pretty good at picking stocks I still managed to lose almost as much as I made.All the reading Phil asked us to do as a new member (And everything else I can get my hands on lately) has revealed my Achilles Heal.Good stock picks do not necessarily make money. My problem was swinging for the fences. Since becoming a member Jan 1 this year and getting into to scaling into small trades I am amazed at the steady profit growth I have experienced already while not worrying about getting killed. And having fun doing it.. Phil, Thanks for the education, the help you give and the chance to learn more and get better. Also thanks to all the members who have answered the few questions I had when your not around.

- Ricpar, February 2, 2012  


You are doing a fantastic job. I think most of us our very well balanced and consequently have learned how to manage through these ever so short declines in the market without panic.

- Dclark41, April 5, 2012  


- Ricpar, February 2, 2012  


Phil has some great insight into the market. He's given me a different perspective on the market and I know I'm a better trader/investor because of it. I've been trading options since the late 80's and Phil is right. Unless you know what is going to happen (how can you, unless you have insider information), then do what the smart money does - be the house. Remember guys, we're allowed to sell options. If you're afraid to be short, then do a spread to limit your liability. When I think about the money I've made and lost on options, a good approximation is that I win 30% of the time when I do a straight buy; I win about 70% of the time when I do a spread; I win nearly 90% of the time when I sell naked.

- Autolander, April 11, 2012  


I've been trading/investing since the early 80's (my dad started me out young). I've had seven figure accounts (in the past) and I've done lots of trading, so I can say that I'm a well seasoned investor. Phil is the real deal. His trades make sense and his strategy is sound. He sees things that others miss and he's one of the best at finding price anomalies. When he makes a mistake, he has an exit strategy already planned. He hedges very well and he has an instinct which tells him to go to cash or to be all in.

- Autolander, April 13, 2012