EU Upholds Europeans' Right to Drink Anheuser's "Bud" -- But Why Would Any Self -Respecting European Want to? (BUD)

Eddy Elfenbein submits: I picked this up from the AP yesterday:

The Board of Appeal for the European Union's Office for Harmonization in the Internal Market (the what??) ruled that Anheuser-Busch (BUD) can register it's trademark "Bud" beer throughout Europe, the company announced in a news release. The ruling is just one piece of a massive legal fight in several European courts between Anheuser-Busch and the Czech brewer Budejovicky Budvar. At issue is the famous Budweiser brand, which both companies claim an historical right to use.

The Czech brewery was founded in 1895 in a town called "Budweiser" by the German immigrants who founded it, while Anheuser-Busch launched its own U.S. Budweiser brand in 1876.

Do they really think Europeans will buy Budweiser? Dear lord! They're in worse shape than I thought!

BUD 1-yr chart: