Seeking Alpha

Whenever a new company emerges with a target market that is ill-defined, both the bulls and bears dig in and get to work with their respective promotion machines. That brings us to Splunk (SPLK). Can the company's technology and platform for collecting, processing, and analyzing machine data make it a Google (GOOG) of log and config files, or will it just prove to be another not-so-spectacular systems management tool, and one unworthy of a high teens multiple on sales?

Surfing A Tsunami Of Data

Enterprise IT systems generate an enormous amount of machine data on a day to day basis, largely in the form of log and configuration files. Most enterprises have homemade IT...

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