Stephen Simpson, CFA
Long only, growth at reasonable price, value, research analyst

Splunk - The Next Google Or The Next Goner?

Whenever a new company emerges with a target market that is ill-defined, both the bulls and bears dig in and get to work with their respective promotion machines. That brings us to Splunk (NASDAQ:SPLK). Can the company's technology and platform for collecting, processing, and analyzing machine data make it a Google (NASDAQ:GOOG) of log and config files, or will it just prove to be another not-so-spectacular systems management tool, and one unworthy of a high teens multiple on sales?

Surfing A Tsunami Of Data

Enterprise IT systems generate an enormous amount of machine data on a day to day basis, largely in the form of log and configuration files. Most enterprises have homemade IT solutions for...

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