Callaway: Jargon Alert (ELY)

Golf and the stock market both have an insidious way of creating a sweet anticipation. Follow these Pied Piper words from Callaway (ELY):

The Ely Callaway Performance Center expands its namesake's vision with golf analysis technology unrivaled in the golf industry. Consumers will experience the highest level of swing analysis and service inside the Center's gleaming fit bays that bristle with golf's most accurate and up-to-date measuring devices. Services will include instant club alterations, clubs built from scratch to a golfer's specifications -- with the latest in Callaway Golf's OptiFit technology affording immediate access to hundreds of driver customized head/shaft combinations.

God, to hell with investing! I just want to be a good golfer.

ELY 1-yr chart: