Move Over Google: Reinvents Internet Ads for the Attention Economy (GOOG)

Jun.28.06 | About: Alphabet Inc. (GOOG)

By Carl Howe

Monday, eCommerce shopping engine launched a pay-per-action ad network with a truly innovative twist for the attention economy: Jellyfish splits the ad revenue it receives on a transaction with the buying consumer. In essense, Jellyfish is paying consumers for their attention to their ads through cash-back incentives.

[Picture of business model. Click to enlarge.]

This is a beyond cool idea. Scott Karp over at Publishing 2.0 has figured this out as well. It's a complete rethinking of how advertising revenues should flow in an environment where attention is scarce instead of plentiful. We wrote earlier this week about Google's (NASDAQ:GOOG) test of pay per action advertising, but this concept takes it all a step further. Welcome back to Internet time. Let's hope Jellyfish is on Google's radar for acquisition, particularly as it prepares to launch its GPay payment system.

Jellyfish is a big deal--it's a company Google should be working with rather than against.

GOOG 1-yr chart:

GOOG 1-yr chart

Full disclosure: I have no positions or relationship with Google or Jellyfish.