By Carl HoweMonday, eCommerce shopping engine Jellyfish.com launched a pay-per-action ad network with a truly innovative twist for the attention economy: Jellyfish splits the ad revenue it receives on a transaction with the buying consumer. In essense, Jellyfish is paying consumers for their attention to their ads through cash-back incentives.
[Picture of Jellyfish.com business model. Click to enlarge.]
This is a beyond cool idea. Scott Karp over at Publishing 2.0 has figured this out as well. It's a complete rethinking of how advertising revenues should flow in an environment where attention is scarce instead of plentiful. We wrote earlier this week about Google's (NASDAQ:GOOG) test of pay per action advertising, but this concept takes it all a step further. Welcome back to Internet time. Let's hope Jellyfish is on Google's radar for acquisition, particularly as it prepares to launch its GPay payment system.
Jellyfish is a big deal--it's a company Google should be working with rather than against.
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Full disclosure: I have no positions or relationship with Google or Jellyfish.