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By Murray Coleman

Jon Stewart torched Jim Cramer live on TV, but did he do more harm than good by slamming long-term investing as well?

For anyone who didn't catch it on March 12, comedian Jon Stewart put to shame many hard-nosed financial journalists when he caught CNBC's Jim Cramer in outright lies about his scamming ways running hedge funds.

Stewart, host of Comedy Central's "The Daily Show," also blasted Cramer for his less-than-substantive antics on CNBC's "Mad Money" show.

We should all stand up and applaud Stewart's performance. But he took it too far when talking about how his elderly mother had bought into the industry's long-term investing mantra.

Stewart should've stayed on-topic, drilling Cramer and not letting him off the hot seat. Instead, he ventured too far afield when relating the apparent drubbing his mom took in the markets during the ongoing recession.

Although ex-journalist Cramer is the sort of slumdog millionaire we all should be wary of taking too seriously, he could've redeemed himself a smidgen by pointing out to Stewart that long-term investing shouldn't take the rap.

My Parents... and the Importance of Sound Advice

Sitting by the computer watching on Comedy Central's site the next day (see clip here), I couldn't help thinking about my parents. They're both around the same age as Stewart's mom, and while their portfolio has taken a hit as a result of this economic mess, it's still nowhere near a double-digit loss.

As some of you might remember, there was a lengthy review on IU.com's discussion boards a while ago about whether my parents should dump their (unnamed) adviser, who was unresponsive to requests for information about their allocation plan. To make a long story short, most pros and amateurs alike agreed that an unresponsive and overaggressive adviser wasn't worth keeping.

So we dropped the adviser and moved their portfolio to Vanguard. Not only did we save thousands of dollars in yearly fees to fund companies, but we also discovered an amazing statistic while hunting through the maze of paperwork and accounts the adviser had set up: My parents, in their mid-80s, had something like 80% of their assets in stocks!

We since have merged their portfolios into an easy-to-manage 70% bond allocation. By the end of last year, that was up to 80% bonds as the stock portion fell and the fixed-income index funds held their ground. With a large portion in munis, the portfolio is doing even better this year.

Back to Jon Stewart. He was correct in pointing out that investing requires monitoring and it's not as easy as it looks. But when he made the leap to condemning long-term planning, he clearly was ranting—and well beyond his comfort zone.

Someone should let Stewart know that long-term asset allocation isn't an industry-inspired plot to hold investment dollars longer. It's an ages-old strategy with a wealth of academic knowledge behind it that savvy veteran investors have long embraced.

It just takes some thought and preparation. How you allocate assets is critical. In fact, the longer-term focus your portfolio takes, the more due diligence is required in terms of making sure you've got the right plan of attack.

Consider if you had a simple two-ETF portfolio. For all domestic equities, let's take the Vanguard Total Stock Index ETF (NYSE: VTI). With bonds, let's go with the iShares Barclays Aggregate Bond ETF (NYSE: AGG).

The table below shows how asset allocation impacts this simple portfolio's returns on a percentage basis, both over the short and longer term (through 3/17/09):

Stocks/Bonds

YTD

12-mo.

3-yr.

5-yr.

80/20 -13.28 -31.25 -10.93 -3.36
70/30 -12.00 -27.04 -8.93 -2.48
60/40 -10.71 -22.82 -6.93 -1.60
50/50 -9.43 -18.61 -4.93 -0.72
40/60 -8.15 -14.40 -2.94 0.16
30/70 -6.86 -10.19 -0.93 1.04
20/80 -5.58 -5.98 1.06 1.92
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  •  
    ...I absolutely agree that for most people the best and cheapest way is simply allocate money according to whatever criteria suits them -- age, risk tolerance, etc -- and then simply divide the money between a broad-based equity and a broad-based bond fund...the next decision is when to rebalance -- monthly, after a certain percentage move?...
    Mar 19 12:34 PM | Link | Reply
  •  
    While I completely agree with the time honored long term investing mantra, I have a contrary view of your critique of Stewart's show.

    The great ideal of long term investing is based on the integrity of financial professionals and them making decisions that enhance long term shareholder value. I think the job of the financial media "experts", and any journalist for that matter, is to act as a watchdog over the financial industry. When the corporate executives make short term decisions with the goal of enhancing their financial gain and the media supports them to gain access and enhance their short term ratings, investing for the long term becomes a losing proposition. Not unlike gambling in Vegas, the house wins and you lose.

    I think, that John Stewart was absolute correct to tie in long term investing in his critique. I feel that only by holding corporate executive's and the media's feet to the fire can we regain confidence in the value of long term investing.
    Mar 19 01:41 PM | Link | Reply
  •  
    I agree with 8financial. "Everything works until it doesn't"...is exactly right.

    I disagree that Stewart went too far. Stewart was correct to slam the "stocks for the long run" mantra of the financial industry. It is worse than a crap shoot (if you don't know what you are doing or you hand your money over to someone else less interested in your future, i.e. an financial advisor). The fact that blind, long term investing has worked in certain markets for certain durations of time says nothing about the future. Due diligence and monitoring is required no matter what and I think that Stewart was correct in criticizing the deception and the empty money-for-nothing promises of the industry.
    Mar 19 01:44 PM | Link | Reply
  •  
    Well, the only reasons that stocks rise over the short term are the following: 1) dividends; 2) earnings growth; and 3) speculation (e.g. fluctuations in the p/e ratio). Speculation always comes down, or up, to roost in the long term. Therefore, over the long term, the only reason that stocks increase is due to: 1) dividends; and 2) earnings growth. Therefore, I believe that a true long-term approach is impervious to the whims or manipulation of wall street, because it will eventually "even out" if the intelligent investor stays true to these rules: 1) indexing, using a total stock market etf/index fund and a total bond market etf/index fund; 2) asset allocation between these stock and bond funds/etfs; and 3) dollar cost averaging, putting a set amount in once a month/quarter. As a sidenote, I would recommend using both index funds and etfs, because the benefits and drawbacks of each are blurred due to complexity of costs.
    Mar 19 02:40 PM | Link | Reply
  •  
    Well, I think long term investing in this context (where a fund manager or a financial advisor "manages" your money) is overrated.

    I agree with 8financial. "Everything works until it doesn't" is what's happening right now... and to quote Warren Buffett, "Only when the tide goes down will you know who's been swimming naked."

    A lot of the fund managers have been acting like foxes watching over the hen-house, practically taking advantage of public who were willfully ignorant and acting like the owner of the hen-house giving the keys to the foxes willingly (I am placing blame on both the perpetrator and the victim). It works until it doesn't.

    It is like the emperor who has been walking the streets naked. Once the hype is gone and the turd hits the fan, all hell breaks loose, and the public goes flailing around like headless chickens.

    The bottom line is this: we are all in this together and there won't be victims unless we allow ourselves to be victimized. Ignorance and
    complacency can harm us.

    On Mar 19 12:09 PM 8financial wrote:

    > Everything works until it doesn't
    Mar 19 06:19 PM | Link | Reply
  •  
    Stewart is absurd. Cramer has had some very negative outbursts about the market. Yeah, he also made a lot of mistakes, but jeez these babies don't seem to get that the market can go down.

    Cramer shouldn't have taken that crap from Stewart. CNBC is not made for long term investors and moms.
    Mar 19 07:18 PM | Link | Reply
  •  
    Stewart is so wrong. Didn't Cramer say to sell Lehman in the 30s?
    Mar 19 07:23 PM | Link | Reply
  •  
    I'm not sure where the author gets the idea that Stewart was questioning long-term investing... I thought it was quite the opposite.

    In my view, he was saying it’s so important, it shouldn't be treated with such flippancy and incompetence. (Roll the tape of Cramer hyping Bear Stearns and the rest of CNBC pitching trash economics as sage advice.)




    Mar 19 07:29 PM | Link | Reply
  •  
    I read that Stewart makes USD$1.5 million per show. Even if he doesn't, I'm sure we don't really need to worry for his mom. Anyway, I don't understand why everyone is ranting against buy-and-hold. Journalists and investment managers should know this is not a real investment concept. The correct term for it is "fundamental analysis", which is not quite the same. I can't think of any anyone who has ever advised anyone to buy and hold lousy companies, so I agree that Stewart too was off the ball when he made those comments. But everything else was spot on.
    Mar 19 09:02 PM | Link | Reply
  •  
    On matters of great financial importance Stewart and Cramer are of equal value. One is a comedian and the other one doesn't recognize he is a joke.
    Mar 20 08:21 AM | Link | Reply
  •  
    Come on bluenose. Yes many facits of journalism and the bankers have faults in this mess. You need to remember the real bad guys are those in Washington making some statement to assure their re-election rather than talking in the interest of the public. They have by the largest contribution to this financial mess. With the help of the press they have diverted the attention to others. And the public in general has no blame?
    Mar 20 09:09 AM | Link | Reply
  •  
    The asset allocation models ARE broken and outdated. Look at the chart above, only 3 asset mixes had positive returns after 5 years; the max mix was only up a whopping 1.92% (cumulative). What happened to the 10% annualized return promised by Modern Portfolio Theory? As of March 5th the S&P was down after 13 years? That is not a broken model?

    In these same models they claim you only have a 1% chance of losing17% in a given year, so how can we be down that much in the first two months of this year and down 30-40% last year? Not broken? There are fixes to all these problems but our industry chooses to ignore these improvements; pure mediocrity.

    These financial models work on the law of large numbers, meaning the average of all long-term data. This approach ignores bullish markets that average 17 years and bull markets that average 18.5 years (over 200 years). Therefore, the buy & hold only works in bull markets or for investors that can withstand being invested 38 years (on average).

    More disturbing, the founders of most of these models agree these models are flawed and need to be improved; including William Sharpe, Benoit Mandelbrot, and Eugene Fama. The industry’s academics and investment firms choose to ignore the need for improvements.

    As for Cramer, he is the Jerry Springer of the industry. Instead of educating the public he runs a 3 ring circus of financial reality TV. I’m embarrassed by my profession and the dummying down of America.

    Thanks to Seeking Alpha for offering this kind of public forum.


    Mar 20 12:40 PM | Link | Reply
  •  
    nobody cares.its either ratings or getting reelected.once the dumb-dumbs sheeples figure this out they can watch family guy & ignore all the talking heads.it worked great for me.think for yourself & know all have an agenda its not for your benefit. stewart & cramer are funnymen & should be treated that way.honestly,i do get more of a laugh with stewart.
    Mar 20 03:28 PM | Link | Reply
  •  
    The average investor (like Stewart's mother, I assume) do not follow the stock market. They open their quarterly statement and expect to see a nice return on their money. When their portfolio takes a hit they turn to financial networks like CNBC to find out what is going on and what they should do. If there is a parade of "professional advisors" saying this is just a correction and they should stay in the market, then they follow that advice. Is it unrealistic to expect a financial news network to provide fair and balanced info on the markets? I guess these investors learned the answer to this the hard way.
    Mar 20 08:49 PM | Link | Reply
  •  
    Stewart's point ought to be recast. The "long haul investing" often means, "buy it, hold it, forget it." That's not investing; that's long-term speculation.

    One might buy a house because a broker claimed "it's a great house for the long haul" - but one wouldn't leave the house sitting there for 20 years and do nothing, hoping it will appreciate in value over that time (nor would one blame the broker 20 years later if his claim turned out to be false). Yet folks buy companies that way all the time - never bothering over minutiae like financials, annual reports, conference calls, or even voting.

    'Investors' often look down on day-traders as speculators, but they miss the obvious: it isn't the length of time one holds an asset that transforms it from speculative gambling to an investment - it is what one does while one holds it.

    If one can't be bothered to find out who and what you're buying (a few hours a year per company), then one should stick with funds, and stop pretending to be an investor, whether for long haul or short.
    Mar 22 03:05 AM | Link | Reply
  •  

    "Job of the financial media" ? Anyone who relies on media to make decisions is looking at the past, not the future. The BEST you can hope journalists to do is get the past right, and even that's not often the case. First, ever read a newspaper or magazine on a topic in which you are fairly expert ? Notice they usually make many mistakes ? Second, should you be surprised ? Those who can't do, write about doing...

    On Mar 19 01:41 PM Bluenose wrote:

    > While I completely agree with the time honored long term investing
    > mantra, I have a contrary view of your critique of Stewart's show.
    >
    >
    > The great ideal of long term investing is based on the integrity
    > of financial professionals and them making decisions that enhance
    > long term shareholder value. I think the job of the financial media
    > "experts", and any journalist for that matter, is to act as a watchdog
    > over the financial industry. When the corporate executives make short
    > term decisions with the goal of enhancing their financial gain and
    > the media supports them to gain access and enhance their short term
    > ratings, investing for the long term becomes a losing proposition.
    > Not unlike gambling in Vegas, the house wins and you lose.
    >
    > I think, that John Stewart was absolute correct to tie in long term
    > investing in his critique. I feel that only by holding corporate
    > executive's and the media's feet to the fire can we regain confidence
    > in the value of long term investing.
    Mar 23 01:11 PM | Link | Reply
  •  
    Kramer & others brought down Lou Rukeyser, the only useful TV pundit covering Wall Street. Rukeyser had self serving guests, but he made it pretty clear there are no black and white guarantees, and that the show was just as much light entertainment as it was about serious discussion of the unpredictable financial markets. Now we have screeming lunatics like Kramer, and young know-nothings like on CNBC. I'd no sooner listen to Carmen Wong Ulrich on CNBC.
    Checkout her credentials : "Carmen received her bachelor's degree in psychology and art history from Fairfield University and her master's in psychology " and she writes "the money column for Glamour" per Wiki. The people that actually take Kramer or Ulrich seriously do not read Seeking Alpha, probably do not know what "Alpha" means.
    Mar 23 01:22 PM | Link | Reply
  •  
    If you buy and sell the same day, you can't rely on the media, so any talk of Kramer or others is moot. If you hold for longer than a week - you are a long-term investor. What you hear this morning may not be relevant by this evening. I would suggest via media, use several uncorrelated sources, then research several credible sources, and finally listen to your gut or just get a real pro to manage your money.
    Mar 23 02:41 PM | Link | Reply
  •  
    Please don't even mention Cramer anymore - let's not, inadvertently or directly, ascribe any credibility to this hoaxer. His true colors were uncovered by Stewart. He never offered any explanations of his behavior/answers since, not even on his own show. Cramer should be so embarrassed, but you can't embarrass buffoons.
    Mar 26 12:18 PM | Link | Reply
  •  
    You missed the entire point of the growing recent criticism of long-term investing. It has nothing to do with planning or asset allocation. It is the idea of Buy and Hold. That is so stupid a strategy. It only assures performance visibility at the point at which you need or asses the funds. Investments need to be continually monitored and adjusted - which may mean sell some current, buy some new, or reallocate. Please understand how investments work before you criticize.
    Mar 26 12:19 PM | Link | Reply
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