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We're here to point out a potential unforeseen consequence of credit cards as the next credit crunch. The developments of credit card companies raising interest rates, cutting credit lines, and closing inactive accounts altogether has many consequences: Firstly, and most obviously, consumer confidence and consumer spending will drop off. Secondly, as such, the economy as a whole will continue to suffer. Lastly, and most unforeseen, FICO (credit) scores most likely will be reduced and millions of American consumers will essentially be 'downgraded' by way of their new, lower credit scores, further inhibiting their access to future credit. Many people are focused on how these actions will affect consumer spending (and rightly so). But, we also want to turn the focus to the decrease in consumer liquidity and how overly reliant consumers are on credit cards for cash-flow management.

Credit Cards Are the Next Credit Crunch

We'll break this down in the piece below, but first, some background. If you don't know who Meredith Whitney is, then shame on you. She has been one of the best analysts on all things financial, nailing the trouble at Citigroup (C) when no one wanted to believe it. She is the dominatrix of doom and she has recently put out a report on credit card companies, stating that financial institutions could cut up to $2.7 trillion in lines of credit that have been typically available to consumers. The bulk of her message was that this could happen by 2010 and that it would severely dampen consumer spending. Not only would it affect consumers, but it would affect small businesses as well, who often rely on credit cards to actively finance their day to day activities.

We've been harping on this issue for a while under the notion that credit cards are the next credit crunch. Companies like Bank of America (BAC), American Express (AXP), and Capital One (COF) have reported increase after increase in charge-offs and delinquencies in their credit card units. Obviously, rising unemployment and a hell of a recession are only going to add to that. Head of JPMorgan (JPM) Jamie Dimon has even flat out admitted that credit cards are going to be a house of pain for his company in 2009 and possibly beyond. We've posted on this issue back in August of 2008 and will continue to harp on it until we see material improvement. But, while more people seem to be coming around to the fact that credit cards will indeed be a big problem going forward, the magnitude of the issue still needs to be highlighted.

Using credit cards for everyday 'emergencies'

Many American consumers were living on a debt binge by purchasing everything on credit cards and slowly paying them off over time (or not paying them off at all). America = consumerism. You also have a second tier of consumers who would typically pay with cash or debit card, who have now been struck by hard times. When push comes to shove and you've got to make the essential purchase of food, you fall on the credit card for emergencies. And, with this economy, there are a lot of consumers pushing the big red 'emergency' button.

The problem here is that the credit card companies are trying to fight off rampant delinquencies and non-payers by all means necessary. The best example of this would be American Express offering you $300 to pay off your bills and close your account (to a limited number of accounts). This is the deleveraging world. Markets are deleveraging, hedge funds are deleveraging, and consumers are deleveraging. The credit card companies are no different. They simply took on too many customers (especially of poor credit quality) and offered everyone credit lines that were much larger than necessary. They are now correcting their errors.

But, as such, the consumer suffers and their purchasing power now decreases exponentially. If you didn't have enough money for that flat screen TV, you put it on your credit card with your $10,000 line of credit. But now, that $10,000 line of credit might be chopped down to only $4,000 and you've already racked up a lot of charges on there. Where do you turn now? How do you purchase your sacred flat screen TV? You can't. (In the end, that might not necessarily be such a bad thing as it brings consumers back to a realistic level of spending, but that's a topic for a whole 'nother post).

Available lines of credit were cut by almost $500 billion in Q4 of 2008. Whitney acknowledges that and says her estimate might be too conservative given how fast credit lines are shrinking. In the US there is about $5 trillion in credit card lines and $800 billion or so of that is being drawn upon right now. This affects overall consumer liquidity as consumers become even more squeezed in an already penny pinching environment. And, it's not the reduction in credit lines that affects things. Creditors are also shutting down credit card accounts completely, due to inactivity (which, by the way, is their legal right). Additionally, they are raising interest rates on numerous accounts in an attempt to recoup whatever losses they can. Unfortunately, this move will put many borrowers even further underwater, decreasing the chances they can pay off their cards. But, there is also something else that could be an unforeseen consequence: a nightmare-ish decrease in consumer credit ratings (FICO scores) country-wide.

What is a FICO Score?

We should preface this section with a disclaimer: We're by no means FICO experts and FICO calculation is almost like a mad-science. We've simply done a ton of research and are presenting theoretical examples that could potentially lower credit scores of many consumers. Feel free to chime in if you're an über-expert on the matter. If you are unfamiliar with FICO scores, it is essentially your credit rating as a consumer; a number slapped across your forehead that tells creditors how likely you are to pay them back. The pure definition of a FICO score:

"A FICO score is a credit score developed by Fair Isaac & Co. Credit scoring is a method of determining the likelihood that credit users will pay their bills. Fair Isaac began its pioneering work with credit scoring in the late 1950s and, since then, scoring has become widely accepted by lenders as a reliable means of credit evaluation. A credit score attempts to condense a borrowers credit history into a single number. Fair, Isaac & Co. and the credit bureaus do not reveal how these scores are computed. The Federal Trade Commission has ruled this to be acceptable. (And more info per mtg-net if you want it)"

Why FICO Scores Matter

Quite literally, your FICO score is your access to credit. The FICO score ranges from 300 to 850; the higher the score, the better (with 850 being the ideal score). You can essentially break down the FICO score range into four tiers:

  1. Excellent credit: 700-850. People with this score will receive the best interest rates, aren't likely to default, and should have no problems accessing future credit.
  2. Good/Decent credit: 600-699. People with scores in this range will pretty much get a normal loan and usually won't be denied.
  3. Poor credit: 500-599. This is not the worst part to be on the ladder, but banks start to get you in their back pocket here and credit availability could be an issue.
  4. Dismal credit: 499 and below. Terms for people with these scores will be absolutely brutal, if they are even given credit at all.


We've kind of generalized the list of tiers, but you get the picture. So, why do FICO scores matter here? Well, if you look closely, you'll see some big differences in terms of interest rates offered on loans and overall availability of credit as you move from one FICO score category to another. After all, don't forget that a sub-600 credit score was deemed as sub-prime by many. Let's take a look at a theoretical $200,000 30-year fixed mortgage (national average as of March 24th) across the range of credit scores to see the various APR's offered thanks to a graphic from myfico.com.

(click to enlarge)


Keep in mind that this graphic only encompasses an 'upper tier' of FICO scores. You'll notice that they only go down to a score of 620 on their list. And, even so, a consumer who has a score of 620 is paying 1.589% more in APR than someone with a 760 score. You can only imagine what the APRs are going to be like on FICO scores lower than 620 as you fall into the 'fair' and 'poor' credit ratings. So, not only does a lower FICO score mean you'll be paying a higher APR, but you'll also have less overall access to future credit as lenders will be more inclined to turn you down in this environment of tightening credit standards.

Why FICO Scores Will Decrease

Now that you've got an overview of how a lower FICO score is "bad-news-bears," let's examine why cutting consumer credit lines will essentially downgrade consumers' credit ratings. Your FICO score is determined by a myriad of factors. But, this chart breaks down just how the score is calculated:


(click to enlarge)


Now, as you can see, the two biggest pieces of the pie are 'on-time payments' (35% of the FICO score) and 'capacity used' (30% of the score). On-time payments are obviously in the hands of the consumer themselves. And, many pundits have already accounted for the fact that consumers will be delinquent on their bills or flat-out won't pay them due to economic hardship, etc. This is the well known part of the credit card crunch. What hasn't really been talked about is the second biggest piece of the pie: Capacity used.

Capacity used is simply a calculation of how much of your available credit lines you are using. This utilization ratio can be affected by two inputs: how much you're charging to your cards and how high your credit limits are. So, a lower ratio of capacity used is obviously better. The lower your utilization ratio, the better your FICO score can be. You can achieve such a ratio by having either lower balances or increasing your available credit; or both. Now, we've already seen from above that creditors will be cutting available credit lines all over the place and even closing down some accounts completely. This immediately increases a consumer's utilization ratio even if their rate of spending remains constant.

An example: You spend $1,000 on your credit card each month and your available credit line is $10,000. Currently, your utilization ratio (capacity used) is only 0.1, or 10% each month. Fast forward to next month and you're still spending $1,000 on your credit card. Then, the credit card company comes through and axes your available credit down to only $4,000. Even though your spending rate has stayed the same, your utilization rate is now .25, or 25%. Once again, even though your spending was constant, the credit card company's actions have now just sent your utilization rate up 2.5x. And, as such, that 30% of your FICO score determined by capacity used (the second largest component in computing your score) has just sent your score down (possibly even to a lower-tier of ratings).

Next, look at the same example wherein the consumer ramps up the amount they charge to their credit card due to emergency and economic hardship. Before, they were spending $1,000 on a $10,000 credit line. Now, their line has been chopped down to $4,000 and their spending has doubled to $2,000 due to hardship brought on by the recession. Purchases they would normally pay for in cash now have to be put on the 'emergency card.' In this scenario, their utilization rate has now risen to .5, or 50%. Their utilization ratio has now increased five-fold! Such a large increase in capacity used will undoubtedly affect their FICO score in a negative way.

So, while others may be focused on the "amount charged" input in the capacity used equation, we are focused on the "available credit" portion of the equation. The amount charged on a card is a variable input as it can fluctuate on any given month. Available credit though, is more often than not static as consumers have their credit lines in place (with a few exceptions like opening new cards). The problem is, though, that credit card companies are no longer leaving credit availability relatively static. Creditors have already started cutting available credit and they will only continue to do so, as they struggle with rising charge-offs and delinquencies. This 'fad' has already run rampant, as I can't even begin to tell you how many people I've read about that have had available lines clipped and have even had cards closed down altogether due to inactivity.

Think about that for a second. If they close down a card completely, not only have you lost that available credit line which affects the 30% of the FICO equation, but you've also lost a portion of the 15% 'length of credit history' part of the equation in the pie chart above (or all of that history if it's your only card). So, when they completely close an account, you now have negative readings on up to 45% of the inputs used to calculate your FICO score, rather than just the 30% in the theoretical scenarios we've outlined above. And, this is all on top of the negative scores many consumers will receive on the 35% allocation of the score for "on-time payments" since many have missed payments and delinquencies are continually rising.

If you take all of these factors into consideration, the categories with the highest weighting in FICO scoring most likely have and will be negatively affected, leaving consumers with lower scores. Just how much lower could credit scores go? Ultimately, all we can do is guess. The degree of severity lies buried within the madness known as FICO. Our inclination is that it most likely will have a meaningful impact.

The Crux of the Credit Card Crunch

Utilization ratios (capacity used) will skyrocket and thus negatively affect the 2nd largest input (30%) in calculating consumers' FICO scores. Additionally, closed accounts could negatively affect up to 45% of the FICO calculation, possibly bringing down one's score that much more. As such, FICO scores across the country will most likely decrease, landing many Americans in a credit tier below their current status, thus further restraining their access to credit. Why does this all matter? Well, we are just recently working off the effects of a defaulting sub-prime borrower. If FICO scores decrease en masse, we could shift a whole new batch of American consumers from the 'fair' tier to the 'sub-prime' tier. Not to mention, the liquidity crunch consumers are facing becomes that much tighter as companies put the squeeze on consumers, increasing the probability that said consumers will default.

So, to recap: Credit card lines drying up is bad for the consumer because it takes away their liquidity and ability to spend since they often use cards for cash-flow management. This decrease in consumer spending is in turn obviously bad for the economy. Lastly, such a reduction in available credit could negatively impact consumers' credit ratings (FICO scores), 'downgrading' consumers to lower credit tiers, raising the interest rates they are charged, and decreasing their overall access to future credit. And, all of the above can increase the probability they will default. The creditors quite literally own consumers with bad credit; it's as simple as that.

While things might not turn out to be as extreme as we've laid out above, there will nonetheless be consequences. In an environment where companies are being downgraded left and right, we're downgrading the credit ratings of the American consumer. Credit just got that much harder to procure.

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  • very well analysis.
    2009 Mar 26 05:32 AM Reply
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  • Credit card borrowers can't pay? Hey, no problem-- the U.S. government can guarantee THOSE receivables, too... I mean, it's only money!
    2009 Mar 26 08:31 AM Reply
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  • Interesting detail on FICO but this is old news and not very helpful in stock picking. How bad can the credit card losses get at JPM? What effect on earnings will that have? Will it take the company under? Are they under reserved? At $12 per share, there could be an awful lot of pain baked into that price. Is there a value investment opportunity there even if write offs go to 10-12%? What happens of consumer spending improves in 2-3 years? Or will the company go under?

    How this information affects specific stocks would be more helpful.
    2009 Mar 26 09:50 AM Reply
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  • All of the dominoes will fall ...student loans.. commercial loans... credit cards... Just think of the implications of the implosion of credit in our daily life as you stated. Truly unbelievable times.
    2009 Mar 26 10:05 AM Reply
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  • Excellent article.

    The conclusion that less borrowing capacity will be available to consumers is correct, and the same should be said for second mortgage lines of credit which were issued abundently over the past few years. Their limits will also be cut. The issue should really be whether the banks have adequately reserved for this potential, and my view is that at this point in time most have. There's another issue on the credit cards, too; banks have a history of pricing up to their actual and expected defaults. The pricing increment, to both good and bad risk customers, embraces the higher losses.

    The issue here shouldn't be the banks; they've either reserved adequately at this point or have the ability to price out of their problem. The issue is macro----the effect the lower credit card lines will have on national consumption.
    2009 Mar 26 10:14 AM Reply
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  • when banks are allowed to charge 25% interest against their cost of funds at less than 3-4%, greed overtakes and reckless lending begins. That is what we had in last few years, every month there were on average 30-40 card offers in my bail box. Many in my shoes probably had those cards issued and will never be able to pay using 20+% interest rate. Greed could only go so far. Perhaps banks will learn to loan money to those who have HIGH probability of paying heir loans, and charge a reasonable rate for it. Those who can pay will not accept 25% rate, those who cannot pay, it is not worth charging any rate-meaning no loans.
    2009 Mar 26 10:23 AM Reply
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  • Untill Common Sennse replaces greed there will be problems!
    2009 Mar 26 10:46 AM Reply
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  • Let Taxpayers write off GOOD WILL just like the big banks.

    Good will only has any value if someone is looking to sell their business or to buy a business. How in the hell was losses of Good Will figured the last 3 quarters on the banks taxes. What base was used for the value ?

    I would love to hold court for sub prime lenders in the woods with a rope.
    2009 Mar 26 11:46 AM Reply
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  • Skip Olinger,

    Not every article out there has to be about stock picking, does it? Do you rely on articles from others to make your decisions for you? We've laid out a macro framework and have left the rest up for you to decide. If you're desperate for stock picks, we'd recommend checking out some of our older articles on shorting the credit card companies (COF in particular, which we had shorted way back at $45 but are currently not involved in). Just click some of the links in the piece above. But, ideally, you'll want to look at credit card companies and banks with large credit card exposure and make your own decision. We currently have no position in any, as we are waiting for more attractive levels to establish new shorts.
    2009 Mar 26 11:51 AM Reply
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  • Timely piece, and I like that you gave credit to the sources of your info. Our whole way of using and thinking about credit is changing. How can we have an economic rebound and actually grow the economy when this is happening to consumers--70% of economic activity? I have had increases in interest rates on two credit lines--no credit limit reductions-and I have excellent credit. I am building up savings even more and using the debit card more, even when I pay off credit cards regularly or carry small balances. We are getting back to a cash economy. It will be painful, but it is probably a good thing in the long run. We will have to save the money for purchases instead of charging them. We will save a lot on interest, but we must save more and stay very liquid. Cash IS king in more than one respect.
    2009 Mar 26 12:10 PM Reply
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  • I was once in over my head with credit, so I'm well aware of the circumstances that don't make this the easiest thing in the world to do.

    The rising interest rates of cards and the lowering of credit limits won't affect you for too long, if you can get and keep the total balance of used credit 30% or less than your total available credit, and you get in the habit of paying off your balance each month.

    FYI, the editor(s) need(s) a refresher on comma usage, particulary around "and" and "but." And instead of nightmare-ish, the correct term is "nightmarish."
    2009 Mar 26 01:47 PM Reply
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  • Isn't the real solution for Fair, Issac to adjust their "black box algorithm to adjust credit scores based on reduced credit lines. Say I have 10 credit cards and I cancel 5 that probably doesn't affect by ability/willingness to pay back a loan. Credit score algorithms need to change and conditions in society change.
    2009 Mar 26 02:10 PM Reply
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  • Credit card earnings will suffer as deliniquencies increase, but this article ignores the fact that the market has priced (arguably overpriced) most of that in right now. Discover (DFS) is a deal in the $6 - 7 range. I might even buy it in real life if it were to dip down to the $4 or $5 mark.
    2009 Mar 26 02:22 PM Reply
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  • The credit card crunch is coming and it will have a severe consequence as it is directly tight to the ability of consumers being able to freely buy services and every day necessities. Now, that the "Home ATM (home equity line)" is a thing of the past and a looming credit card crunch the outlook is rather bleak.
    2009 Mar 26 02:38 PM Reply
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  • I agree with Mizzoufan. After the recession and the 2010 credit card "help" from congress, banks and credit card companies will need all new algorithms in order not just to provide credit but to stay viable.

    A person who walks away from their house but pays their credit is different from a person who keeps their house and lets everything else go (ability/willingness wise). A person who pays off all their cards on time and gets higher interest rates and lower credit availability or complete loss of credit availability isn't going to run back to the same organization in two years to reapply for that line of credit. A person who stops paying on their credit cards to pay for food can still get household necessities on lay-a-way, a payday loan, or go to a pawn shop for emergency cash.

    What we're seeing (IMO) is additional irrationality on the part of banks and credit issuers. Not happy with shooting themselves in the foot with derivatives from bad home loans, they are now determined to shoot themselves in the kneecaps with credit cards. You can treat the consumer like dirt for a while, but they won't tolerate it forever.
    2009 Mar 26 03:05 PM Reply
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  • What the author is missing is the behavior of the consumer in the current recession. The fact is that credit defaults are actually decreasing, credit card debt is being paid off at record rates and savings rates are shooting up. This makes the decreases in lines of credit a moot point because most people aren't using them.

    2009 Mar 26 03:45 PM Reply
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  • Excellent article. One thing about length of credit, though.

    When an account is closed by the card issuer, the closed account continues to age. Thus, if the account is closed today -- and the account is ten years old -- it will be 20 years old when it finally falls off your credit report. Up until it does fall off the report, you'll be given full credit (pun intended) for the age associated with that account.

    Therefore, when a card issuer closes your account, we worry most about the lost available credit. We don't worry about the age component until the tradeline actually falls off the report some ten years down the road.
    2009 Mar 26 03:52 PM Reply
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  • Unfortunately those least able to deal with situations like this are the very ones bearing the brunt of them. My catpital one card raised the rate from 7.7% to 14% for no reason at all. I called them to find out what was going on and was told that they were raising rates across the board and I could close the account to opt out. I told them that they could maintain the rate or the account would migrate to another underwriter at 0% promotional rate. The rate is now at 7.7% which I'm not complaining about. However those folks who are being squeezed may not have any leverage and will just have to pay the higher rate or default. Good article.
    2009 Mar 26 04:38 PM Reply
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  • No problem, they print more money. Or a new good Geithnenke idea.
    Cut be a printing press for every bank.
    2009 Mar 26 04:43 PM Reply
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  • Excellent article and fully relevant to the financial crisis and investing. Chase and Citibank closed over 5 of my idle credit cards with NO warning last November-December. I quickly inventoried all the remaining cards and made small purchases (ie, supermarket and EBAY) to keep them "live". Did not seem to dent too much, my FICO score last week is 767. I'm going to refinance an Option ARM to fixed (Unlike many of those borrowers, I was fully aware of the risks and how it works, besides my mortgage is backed up by 4X the assets)
    2009 Mar 26 07:31 PM Reply
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