Seeking Alpha
About this author:

Allow me to again challenge the pessimistic views of the contingent that has formed, aligning itself against Sirius XM (SIRI) regarding free web based applications. Sirius XM will always win out due to its content and subscription business model. The Internet offers very little in the way of real competition and there is nothing on the horizon that remotely changes that.

No matter how hard you look, you will not find the NFL, NHL, NBA, PGA, MLB, NASCAR, Premier League Soccer or the National Lacrosse League on Slacker. No where on Pandora will a user find CNBC, MSNBC, CNN, NPR, Fox News, Bloomberg, the BBC or proprietary channels such as P.O.T.U.S. (Politics Of The United States) and emergency traffic and weather. No free Internet streaming method will afford the user access to Howard Stern, Oprah Winfrey, Chris “Mad Dog” Russo, Martha Stewart nor the array of stars on Sirius XM’s comedy channels.

The preceding factors are the reasons that Sirius XM subscribers and investors are excited about Sirius XM’s soon to be released iPhone and iPod applications (AAPL). For iPhone users, the wait has ended.

News broke late Tuesday night that there is now an application that allows Sirius XM to stream through the iPhone. Honestly, at first I thought it could be an April Fools joke, however iPhone users across the internet yesterday were reporting that it is in fact working. Credit was given to Todd of Nicemac for providing the information.

A couple days ago I surmised that Sirius might be working with Nicemac on such applications. The news broke Tuesday night and yesterday morning, Sirius XM began running ads that target iPhone users. While listening to CNBC on Sirius, Sirius ran a commercial for LogMeIn, an iPhone application that allows the user to log into their home or office computer.

Disclosure: Author holds a long position in SIRI, no position in AAPL

Print this article with comments

This article has 26 comments:

  •  
    So what's the problem with SIRI. Why all the drama and seemingly constantly on the verge of going under? I think they have a nice offering, but all the other issues.

    papergains
    Apr 02 03:38 AM | Link | Reply
  •  
    SIRI is going to be one of the BEST performing stocks of this year...Maybe end year at 2.50. Or soon after, on it's way to 5.00!!
    Apr 02 04:23 AM | Link | Reply
  •  
    NASCAR, Oprah, Howard Stern, AND Martha Stuart! The Evangelists of our time: now I see the light via Sirius XM.
    I am saved!
    I AM SAVED!!!!!!!!!!!!!!!!
    Apr 02 06:14 AM | Link | Reply
  •  
    Does anyone know why my online plyaer for Sirius XM keeps saying "ready" and does not play? I have gone to the help page on the website, but it does not resolve the issue. I have contacted customer service a few times and they try to help, but then do not write back. I am overseas, do not have an iphone, and getting a little desperate to listen so I thought I would try on this blog. If anyone has any suggestions, I would appreciate it.
    Apr 02 06:54 AM | Link | Reply
  •  
    Content is, and always will be, KING!!! Nice work getting the app done!!!
    Apr 02 07:17 AM | Link | Reply
  •  
    P.O.T.U.S

    President of the United States
    Apr 02 08:10 AM | Link | Reply
  •  
    Finally! Someone with a set to write something descent and truthful!
    I think Sirius should stream some free content with commercials announcing what's going on on other channels. They need an outlet to get the word out, if they won't do it thru tv and radio for now.
    LONG LIVE SIRIUS!!!!

    To the person overseas with the browser issues: update with patches, upgrade version or reinstall your browser.
    Apr 02 08:43 AM | Link | Reply
  •  
    Where have all the usual Sirius commentators gone? I've been reading the latest posts about Sirius and have noticed that we don't see our friends who were consistent posters for these past dismal months? Hello, are you still out there, if so where have you gone to?
    Apr 02 09:07 AM | Link | Reply
  •  
    Blues Gal

    Seeking Alpha started censoring their posts so they moved over to SiriusBuzz!

    Although this is not the official Iphone app, it is a start, and will get the word out that SiriusXM did not go BK and is alive and out of its self-induced coma.
    Apr 02 09:15 AM | Link | Reply
  •  
    Blues Gal, try looking in the stock forum over at Sirius Buzz!


    On Apr 02 09:07 AM Blues Gal wrote:

    > Where have all the usual Sirius commentators gone? I've been reading
    > the latest posts about Sirius and have noticed that we don't see
    > our friends who were consistent posters for these past dismal months?
    > Hello, are you still out there, if so where have you gone to?
    Apr 02 09:18 AM | Link | Reply
  •  
    I'd like to say that you're probably right with the exclusion of dilution from the Liberty Media deal. The stock will probably run and then be pushed back late in the year when Liberty converts. Lets hope SIRI gives them some unusable XM satelites after all the firmware updates are completed as payment. The stock price will take off once dilution and RS is off the table. That's our next hurdle. Lets hope Mel has the plan in place to make this happen for us common shareholders. Good possibility as all the debt holders have jumped to the common side. Everything else seem very well aligned.

    SIRI Long and repositioned for two years.


    On Apr 02 04:23 AM Davidpeers wrote:

    > SIRI is going to be one of the BEST performing stocks of this year...Maybe
    > end year at 2.50. Or soon after, on it's way to 5.00!!
    Apr 02 09:28 AM | Link | Reply
  •  
    Thanks for the info guys...
    Apr 02 10:46 AM | Link | Reply
  •  
    I used the free XM/Sirus that came with the new vehicle... but couldn't see paying a subscription when I have an iPod full of music.

    I did like the service, however, that I did get News, Sports, and other AM channels crystal clear and while driving anywhere.... I think this was the best part of it... the music, not so great.... the other content, however, very nice.

    The streaming to an Apple touch device... now that's good business. If they allow the subscription to go with you, from the vehicle to any of your devices, that will certainly make the value proposition much greater.

    Next steps for Sirius/XM- and you heard it here first:

    (1) Develop a very small, but powerful satellite receiver that plugs into the bottom of the Apple touch device. This will allow satellite reception, when cellular broadband is dead, or WiFi is not present.
    (2) Offer INTERNET service over satellite. That's a huge increase of the value proposition of the product that will justify the subscription. Now, with your portable Apple touch device, you not only get media content, you get high speed internet. Couple that with Bluetooth tethering, you have satellite internet on the go to your laptop as well.
    (3) Offer VIDEO. Why not? You have Sirius/XM to a video touch device.
    (4) Partner with Slingbox, Apple, or both, to allow home content to be uploaded to the Sirius XM servers, with a "Home" downlink to your Sirius XM device on the go. This could be sold as an extra feature, selling bandwidth to end users.

    Sirius XM will be HUGE, if they apply the above incrementally. Can you imagine have personal internet, Video, & audio where ever you go? This will compete with the Cable companies, as you no longer would pay for HOME monthly subscriptions, but rather a USER subscription, that goes with you, where ever you are.

    If they don't do the above? Ho-Hum, status quo.
    Apr 02 11:00 AM | Link | Reply
  •  
    maybe someone can help me out here. I am on the verge of buying a Sat radio for my car and adding a subscription. I am looking over the plans to see which one I want. I wanted to get the a la carte but then it says that I have to have a special kind of radio, but only one radio was listed as the kind I need. Why can't all radios have a la carte? Also, what's the best plan for your money?
    Apr 02 11:23 AM | Link | Reply
  •  
    So whats up with Reuters , WSJ and all the other online publications --dont hey have an article to publish regarding the new application release---OH I FORGOT ITS POSITIVE NEWS-DUH
    Apr 02 11:24 AM | Link | Reply
  •  
    I have been listening to Sirius and XM for quite a while now on my Windows Mobile phone. The app is called SelectRadio, it installs and configures quickly, and I'm surprised no one seems to care about anything that does not have an Apple logo on it.
    Apr 02 12:11 PM | Link | Reply
  •  
    How about just integrate the IPHONE/IPOD with SIRI. Would this not solve it all. A simple combination and agreement would keep their costs to a minimal while adding huge gains for both.

    I sill say they could use these devises with unlimited possibilities. Say a GPS track software that will allow parents to track kids or for use in vehicles as an onstar or lojack substitute. Companies could reduce their equiptment costs on their fleet-trac systems they currently have while adding GPS, Radio, Weather Etc. The next deal will hopefully be with Liberty to provide live Sat Tv to your AAPL or SIRI devise and then move on to Blackberry. Endless Possibilities!


    On Apr 02 11:00 AM winindthedust wrote:

    > I used the free XM/Sirus that came with the new vehicle... but couldn't
    > see paying a subscription when I have an iPod full of music.
    >
    > I did like the service, however, that I did get News, Sports, and
    > other AM channels crystal clear and while driving anywhere.... I
    > think this was the best part of it... the music, not so great....
    > the other content, however, very nice.
    >
    > The streaming to an Apple touch device... now that's good business.
    > If they allow the subscription to go with you, from the vehicle to
    > any of your devices, that will certainly make the value proposition
    > much greater.
    >
    > Next steps for Sirius/XM- and you heard it here first:
    >
    > (1) Develop a very small, but powerful satellite receiver that plugs
    > into the bottom of the Apple touch device. This will allow satellite
    > reception, when cellular broadband is dead, or WiFi is not present.
    >
    > (2) Offer INTERNET service over satellite. That's a huge increase
    > of the value proposition of the product that will justify the subscription.
    > Now, with your portable Apple touch device, you not only get media
    > content, you get high speed internet. Couple that with Bluetooth
    > tethering, you have satellite internet on the go to your laptop as
    > well.
    > (3) Offer VIDEO. Why not? You have Sirius/XM to a video touch device.
    >
    > (4) Partner with Slingbox, Apple, or both, to allow home content
    > to be uploaded to the Sirius XM servers, with a "Home" downlink to
    > your Sirius XM device on the go. This could be sold as an extra
    > feature, selling bandwidth to end users.
    >
    > Sirius XM will be HUGE, if they apply the above incrementally. Can
    > you imagine have personal internet, Video, & audio where ever
    > you go? This will compete with the Cable companies, as you no longer
    > would pay for HOME monthly subscriptions, but rather a USER subscription,
    > that goes with you, where ever you are.
    >
    > If they don't do the above? Ho-Hum, status quo.
    Apr 02 12:16 PM | Link | Reply
  •  
    Why was relmore, sl62, and the other knowledgeable posters blacklisted from this site? What did they say that needed to be censored?
    Apr 02 12:38 PM | Link | Reply
  •  
    They weren't blacklisted. They opted not to post here. They want only opinions related to the EXACT story being told.


    On Apr 02 12:38 PM Sherwyn wrote:

    > Why was relmore, sl62, and the other knowledgeable posters blacklisted
    > from this site? What did they say that needed to be censored?
    Apr 02 01:47 PM | Link | Reply
  •  
    So if's its true, why isn't the app available in iTunes??????

    Why no news on the Sirius or Apple sites? Sounds like a bunch of hopeful thinking to me.

    Talk is cheap, prove it!!
    Apr 02 01:50 PM | Link | Reply
  •  
    For the

    People of the United States = POTUS


    On Apr 02 08:10 AM SRK wrote:

    > P.O.T.U.S
    >
    > President of the United States
    Apr 02 01:51 PM | Link | Reply
  •  
    It was Created as P.O.T.U.S 08,
    P.O.T.U.S is"was" the Secret Service CodeName for the president
    S.Alpha has (Politics of U.S) - OFF Year Name
    That Said:
    I Like Politics of the U.S & People of the U.S.
    Call it what you Will, MindShare = MarketShare

    On Apr 02 01:51 PM jwild wrote:

    > For the
    >
    > People of the United States = POTUS
    Apr 02 02:33 PM | Link | Reply
  •  
    I really think that which ever company manufactures batteries for the iPod should be the big winner. With all that content all the time, all users will want at least one extra battery so they can continue to reap the benefits on the fly.
    Apr 02 10:53 PM | Link | Reply
  •  
    Did you update to online service? If you did not it is no longer a free application? You have to sign up and pay extra now I believe for the online service.


    On Apr 02 06:54 AM jmb476 wrote:

    > Does anyone know why my online plyaer for Sirius XM keeps saying
    > "ready" and does not play? I have gone to the help page on the website,
    > but it does not resolve the issue. I have contacted customer service
    > a few times and they try to help, but then do not write back. I am
    > overseas, do not have an iphone, and getting a little desperate to
    > listen so I thought I would try on this blog. If anyone has any suggestions,
    > I would appreciate it.
    Apr 03 10:25 AM | Link | Reply
  •  
    belbiv,
    I have a lifetime account and just upgraded my 2nd one to a lifetime account when they increased the fees. The online player is supposed to be included with the lifetime. Both accounts do the same thing ("ready") when I log on. It must have something to do with my laptop. Customer service is not very helpful and the website help section did not help either. If you or someone has any advice or previous experience with this I would appreciate it.
    Apr 03 10:40 AM | Link | Reply
  •  
    What is this guy talking about LogmeIn is already an application in the app store which has absolutely nothing to do with Sirius. All this app does is stores your passwords and automatically puts them in for you when you go to that site.Its been out for Months.

    AGAIN THIS IS NOT THE NAME OF THE SIRIUS APP FOR THE IPHONE.
    Apr 03 02:21 PM | Link | Reply