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Nike (NYSE:NKE) is expected to report fiscal third quarter earnings on Thursday, March 21st. The whisper number is $0.70, three cents ahead of the analysts' estimate. NKE has a 79% positive surprise history (having topped the whisper in 34 of the 43 earnings reports for which we have data).

Earnings history:

- Beat whisper: 34 qtrs
- Met whisper: 0 qtrs
- Missed whisper: 9 qtrs

Our primary focus is on post earnings price movement. Knowing how likely a stock's price will move following an earnings report can help you determine the best action to take (long or short). In other words, we look at what happens when the company beats or misses the whisper number expectation.

The table below indicates the average post earnings price movement within a one and thirty trading day timeframe:

(click to enlarge)

The strongest price movement of -1.9% comes within ten trading days when the company reports earnings that beat the whisper number, and +2.4% within twenty trading days when the company reports earnings that miss the whisper number (opposite reactor). The average price reaction is consistent but opposite (negative when beating the whisper, positive when missing) through thirty trading days when the company reports earnings.

The table below indicates the most recent earnings reports and short-term price reaction:

(click to enlarge)

In the comparable quarter last year, the company reported earnings one cent ahead of the whisper number. Following that report, the stock realized a 3.5% loss in one trading day. Last quarter the company reported earnings thirty-four cents ahead of the whisper number. Following that report, the stock realized a 3.5% gain in after hours trading, and added an additional 4.4% in twenty trading days. Historical data indicates the company to be a limited positive reactor within five trading days, and an opposite post earnings price reactor within thirty trading days from earnings.

Enter your expectation and view more earnings information here, or let us know your expectation in the comments section below.

Since 1998, has been tracking and publishing "crowd sourced estimates" for earnings. We call these earnings expectations whisper numbers. Our whisper numbers are gained from individual investors and traders just like you that have registered with our site. While the whisper number itself is an important part of our analysis, a company's "price reaction" to beating or missing the whisper number expectation is the key. On average, companies that exceed the whisper are "rewarded," while companies that miss are "punished" following an earnings report.

Source: Whisper Number Impact: Earnings Preview For Nike