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Sify (NASDAQ:SIFY) introduced a totally new concept in India with the launch of the first ever official broadband website, www.reemmasen.sifymax.com for popular Kollywood, Telugu and Bollywood actress, Reemma Sen. This is the first time that a film star is launching an official broadcast website.

Reema With its launch, the website is already an instant hit with fans of Reemma visiting it in large numbers. The website offers her fans more about her life, her work and visitors can also contribute suggestions to her on her movies, music albums, life as a star etc.

Reemma Sen, who has rapidly become a youth heartthrob and popular actress, had a live online chat with her fans on Sifymax.com to mark the occasion (source: Indiantelevision.com)

Sify is really spicing up the Indian web world with new launches almost every month. The main point to note here is that they have been able to capture the local audience very well with regional launches and customized launches like this to cater to a niche customer segment. Sify is taking full advantage of its presence in the Broadband business to promote its new sites.

Sify is a good company for patient, long-term investors as things will pan out slowly and revenue will come at a later stage. For the time being, go and visit the site to see the beautiful Reemma Sen.

SIFY 1-yr chart:

SIFY 1-yr chart

Source: Bollywood Goes Broadband -- Sify to Gain? (SIFY)