Shorts, Rejoice: Double-Inverse ETFs To Begin Trading Thursday

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 |  Includes: DDM, DOG, DXD, MVV, MYY, MZZ, PSQ, QID, QLD, SDS, SH, SSO
by: Greg Newton

The double-inverse versions of the new ProShares ETF family are due to start trading on the American Stock Exchange Thursday. Several things:

* My source for that information was ProFunds chief executive Michael Sapir. So we’ll skip the usual health warning on scheduled Amex launches.
* The four new products are designed to return twice the inverse performance of the Dow Jones Industrial Average, the S&P 500, the S&P MidCap 400 and the Nasdaq 100; i.e. if the Dow is up 1 percent, these ProShares lose 2 percent (plus whatever you get taken for on the spread. They do, after all, trade on the stock exchange equivalent of Rick's Cafe).
* When the double-long ProShares were launched Jun. 21, the market obliged, with the Nasdaq 100 jumping almost 1.6 percent, and the S&P 500 almost 1 percent. Past performance etc etc, but consider yourself warned. Another dire portent for the superstitious: Thursday is the 13th.

Here are the tickers for all the recent ProShares launches (corrected from earlier version, based on the AMEX site: press release 1, press release 2):

1x Short the NASDAQ-100 (NYSEARCA:PSQ)
1x Short the S&P 500 (NYSEARCA:SH)
1x Short the S&P MidCap (NYSEARCA:MYY)
1x Short the Dow Jones Industrial Average (NYSEARCA:DOG)

2x Long the NASDAQ-100 (NYSEARCA:QLD)
2x Long the S&P 500 (NYSEARCA:SSO)
2x Long the S&P MidCap (NYSEARCA:MVV)
2x Long the Dow Jones Industrial Average (NYSEARCA:DDM)

2x Short the NASDAQ-100 (NYSEARCA:QID)
2x Short the S&P 500 (NYSEARCA:SDS)
2x Short the S&P MidCap (NYSEARCA:MZZ)
2x Short the Dow Jones Industrial Average (NYSEARCA:DXD)