Google Ranks as Most Valuable Brand in the World at $100 Billion

by: TechCrunch

By Leena Rao

Millward Brown, a subsidiary of the WPP, has come out with its annual list and report, BrandZ, that ranks the most valuable brands in the world. Unsurprisingly, Google (NASDAQ:GOOG) tops the list for the third year in a row, with the Google brand valued at $100 billion, rising 16% in value over the past year from $86 billion. Microsoft (NASDAQ:MSFT) comes in second, with its brand valued at $76.2 billion, only rising 8% in value over the past year. Last summer, Google had the no. 2 reputation in the world, according to The Reputation Index, and Microsoft didn’t even break into the top 40 (the company was ranked #43 in terms of reputation). In last year’s BrandZ rankings, Microsoft was third on the list behind General Electric (NYSE:GE), so the company has inched a little closer to Google.

Other notable tech companies that made the top 10 in this years most valuable brands list were IBM (no. 4, valuation: $66.6B), Apple (NASDAQ:AAPL) (no. 6, Valuation: $63.1B), China Mobile (NYSE:CHL) (no. 7, Valuation: $61.2B), and Vodafone (NASDAQ:VOD) (no. 9, valuation: $53.7B). Ten of the top 25 brands are technology brands. Amazon (NASDAQ:AMZN) is no. 26, AT&T (NYSE:T) is no. 28, Cisco (NASDAQ:CSCO) is no. 30, eBay (NASDAQ:EBAY) is no. 54 and Yahoo (NASDAQ:YHOO) is no. 81, falling from no. 62 last year. Yahoo’s brand value went from $11.5B to $7.9B.

Here’s the top 20 list and a screenshot of the top 100 below:

1. Google ($100 B)
2. Microsoft ($76.2 B)
3. Coca-Cola (NYSE:KO) ($67.6 B)
4. IBM ($66.6 B)
5. McDonalds (NYSE:MCD) ($66.5 B)
6. Apple ($66.1 B)
7. China Mobile ($61.2 B)
8. GE ($59.7 B)
9. Vodafone ($53.7 B)
10. Marlboro ($49.4 B)
11. Walmart (NYSE:WMT) ($41 B)
12. ICBC ($35 B)
13. Nokia (NYSE:NOK) ($35.1 B)
14. Toyota (NYSE:TM) ($29.9 B)
15. UPS ($27.8 B)
16. Blackberry (RIMM) ($27.4 B)
17. HP (NYSE:HPQ) ($26.7 B)
18. BMW ($23.9 B)
19. SAP ($23.6 B)
20. Disney (NYSE:DIS) ($23.1 B)
21. Tesco (NASDAQ:TESO) ($22.9 B)
22. Gillete ($22.9 B)
23. Intel (NASDAQ:INTC) ($22.8 B)
24. China Construction Bank ($22.8 B)
25. Oracle (NASDAQ:ORCL) ($21.4 B)


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