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We believe investors ought to consider reducing Palm (PALM) holdings as the ship date for Palm Pre approaches. We are maintaining our Unfavorable Opinion.

The Palm Pre is a heavily hyped product coming from a company we see as "running on cash vapors." We are concerned that yield and supply problems will hurt unit contribution and potentially limit volumes. Moreover, experience tells us that when companies begin to ship heavily hyped products which have created expectations leading to a meaningful stock run up, investor attitudes shift from high expectation to one of expectant measurement. This usually means lower stock prices. We hear a lot of rumors about when the Pre will ship. Aside from "we will ship in the first half," all we really know for sure is that Sprint (S) began network testing early in April.

Last week, Business Week published an article evaluating the Palm Pre’s economics. It provided some speculative data points. The article was based on an iSuppli estimate which was materially less than our Palm Pre unit cost and revenue estimate. The information in Business Week was somewhat misleading, they published a $138 material costs. Reality is, iSuppli estimates the manufacturing cost to be about $170. Even this is somewhat speculative as iSuppli has not done an actual teardown. Our guess is the Pre would cost about $200 to build. We believe iSuppli is a better guesser than we are.

In that article BW speculated the average selling price would be $300, this is 14% less than our second quarter price estimate of $360 and exactly in-line with our steady state pricing estimate. With respect to pricing, we don’t know any more than you. Given's iSuppli's estimate, there is a chance the Pre's unit contribution will be $20 to $30 higher than our estimate.

If everything goes reasonably well, we expect Palm will ship about 1.0 Million units in the first six months. All the noise we are hearing from "the channel" is that there are issues. This is something we can neither verify or deny. It does make some sense to us that there would be issues as the Pre is an unproven hardware and operating system platform. We'd expect issues to take the form of early cost overruns and fewer initial shipments. Once again, we don't know any more than you.

As with Palm, Sprint has remained relatively mum on the subject. CEO Dan Hesse has said he will not ship until it works well. We would not be surprised if Sprint provided a price break on its Simply Everything plan to early Pre customers. With its customer losses it has more pricing flexibility than other networks. Again this is speculation and we know of no particular plans that Sprint will do this.

Finally, and this is more relevant outside the United States, a number of very attractive Pre competitors are hitting the market as we speak. LG's Arena, Nokia's (NOK) new phone, e71, the new Android and new Touch Diamond II and Pro II phones from HTC are just a few. This does not even consider what Apple (AAPL) may do on the product or legal front.

Disclosure: The author owns no common stock in any of the companies mentioned but does own Sprint and AT&T Wireless bonds. JRPG has favorable opinions on AAPL, NOK, S, VZ, T and Unfavorable opinions of PALM and RIMM.

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  •  
    Bought Palm a few weeks ago at $6; it’s touched $11.50 today. No emotional attachment to the “little tech that could,” especially to hear the many naysayers sounding its death knell. Don’t own a smartphone yet, though I stay abreast of the market, including researching Jon Rubenstein, the former Apple techie and iPod influencer. He brought along a coterie with him to Palm–either for purely the challenge of reviving a dying entity or perhaps for silent vengence against AAPL. Either way, it was the ultimate motivation, and now Pre, lineal devices to follow, and WebOS are the result. Surely, products come and go, even businesses/companies, though they are built to be immortal. Palm has its haters, its doubters. But there’s room at the smartphone table, even if iPhone and Bberry have most of the seats at the moment. Competition is a glorious thing, and Rubenstein is a masterful player. Won’t bet against him.
    May 03 03:57 PM | Link | Reply
  •  
    Infinite loop, for your information I don't own any shares of Palm, however I am envious of those that got in to Palm around the time of the CES. If you understood English you would have noticed my investment was in Sprint.
    May 03 05:49 PM | Link | Reply
  •  
    There isn't a single smartphone that will compete with iPhone long term. Palm is already in violation of several Apple patents, they are just waiting for Palm to earn some money first.

    Ore has a decent browser, unlike Blackberry, but no media support and no applications. No way they can catch Apple on either front. Background applications (supposedly a strong point) is actually a huge problem (as it is on Blackberry).

    Apple is only getting started here, but is already way out front in the technology, media (iTunes!!! and movies, podcasts, etc... As well as thousands of great and affordable applications) and mind
    share.

    Game, set, match.

    Finally, it was clear that Jon was not contributing much at Apple when Jobs had him present the cache flush demo in the waining days of the PPC G4 and G5.
    May 03 07:41 PM | Link | Reply
  •  
    I agree with the article, you should dump palm.
    May 03 07:43 PM | Link | Reply
  •  
    Palm has been a fantastic short ever since it hit 5.00!
    May 03 07:59 PM | Link | Reply
  •  
    Which company has the most smartphone experience from a hardware perspective?

    Which company has the most smartphone experience from a software perspective?

    Yes carrier has the most smartphone experience with a particular brand?

    Answers> Palm, Palm, Sprint. If anyone can pull it....this is the right combination.
    May 03 09:30 PM | Link | Reply
  •  
    I think Palm is facing a very steep hill in front of them. If they had come out with this device two years ago they would have a much better chance of success. The problem is now Apple and RIMM have firmly established themselves as market leaders. Android is also around collecting some interest. Apple has been very disciplined. They came out with the basic iPhone and have gradually added features since then. They now have two years experience and something like 30 million customers (including iPod touch). In June they'll come out with version 3.0 software and a new phone. Palm has to jump into this with something substantially better in order to get much press. No knock on Palm, I wish them well, but I am very skeptical that they can succeed.

    The best thing they have going for them is that the iPhone is not available on Sprint.

    May 03 10:39 PM | Link | Reply
  •  
    I agree. I wish Palm well, but feel they are just too late to this party. With this timing, they'd not only have to produce a very good phone, they'd have to produce something that left everyone else in the dust. I really don't think the Pre is sufficiently better than anyone else's device to shift the market in a major way.

    The real point here is that Palm will run out of cash once decent but not outstanding sales emerge. At that point, someone with deeper pockets will buy them. The question is...who? Microsoft? Dell?
    May 03 11:05 PM | Link | Reply
  •  
    brewer: I'm sure the pre touches on several Apple/iPhone patents, But remember that the original Palm kickstarted the modern PDA industry (after Apple failed to do so with the Newton), and Palm is sure to have an arsenal of patents that they can throw back in Apples face. Who will win such a patent battle? Impossible to say right now.

    As for "game set and match"? Far from it. The iPhone *is* the best smartphone on the market right now - I agree. But that doesn't mean it isn't flawed (it is), and doesn't mean that it can't be beaten (it might be)

    Objectively; I think it's even money between them.
    Subjectively; I hope the pre succeeds, and that competition makes both iPhone AND pre better phones in the long run.

    Remember: look at the cola wars. When Pepsi succeeds, doesn't mean Coke fails.
    May 04 01:23 AM | Link | Reply
  •  
    On May 03 09:30 PM mani.chawla@treova.com wrote:

    > Which company has the most smartphone experience from a hardware
    > perspective?
    >
    > Which company has the most smartphone experience from a software
    > perspective?
    >
    > Yes carrier has the most smartphone experience with a particular
    > brand?
    >
    > Answers> Palm, Palm, Sprint. If anyone can pull it....this is the
    > right combination.

    Seems logical, but... here are the exact words of PALM CEO Ed Colligan (on the iPhone):

    "We’ve learned and struggled for a few years here figuring out how to make a decent phone," he said. "PC guys are not going to just figure this out. They’re not going to just walk in."

    Nuf said.
    May 04 07:23 AM | Link | Reply
  •  
    On May 03 09:30 PM mani.chawla@treova.com wrote:

    > Which company has the most smartphone experience from a hardware
    > perspective?
    >
    > Which company has the most smartphone experience from a software
    > perspective?

    Palm might have the longest experience, but RIMM arguably has the most, and Apple possibly has the best.
    May 04 08:56 AM | Link | Reply
  •  
    Sprint does not have a 4G network. Sprint chose to roll out some WiMax based services which is a precursor for 4G but the wireless industry has all pretty much blessed LTE technology as the true 4G and it's where all of the wireless carriers will head. Sprint is losing customers fast and the Pre won't change that. Within 24 months, Sprint will have sold out to VZ and Palm will be floating around somewhere looking for dry land.

    I am a technology supplier to the wireless carriers and I know of what I speak. Sprint is not healthy and will not last.


    On May 03 03:23 PM Aryamehr wrote:

    > Next time you decide to ROTFL (roll on the floor with laughter) make
    > sure it doesn't boomerang toward yourself. Why don't you counter
    > what is purported rather than write a lame article without any substantive
    > facts?
    >
    > Is it not true that Sprint is the only wireless company presently
    > that offers 4G?
    >
    > Is it not true that they have the most reliable 3G network?
    >
    > Is it not the claim of the technocrati or pundits that the Pre is
    > the best phone they had seen to date?
    >
    > Is it not true that the Pre's WebOS is a game changer? Is it not
    > true that the developers using WebOS also concur that the WebOS is
    > living up to the hype surrounding it?
    >
    > Is it not true that Sprint charges $50 less than ATT & VZ for
    > their all you can use smart phone plan?
    >
    > Isn't it true Mr. Hallaren that everything you have purported is
    > nothing but assumed? Your assumptions aren't even based on a semblance
    > real facts, essentially they are based on other peoples assumptions.
    > However, I do understand the ulterior motives behind most of your
    > claims.
    >
    > For disclosure purposes, I have recently switched all my phones to
    > Sprint and am eagerly awaiting Palm's release of the Pre. My experience
    > with Sprint has been execellent in every reasonable manner possible;
    > coverage, customer service and pricing. Owing to this I have also
    > invested in Sprint with a long term perspective.
    >
    > When the Pre is launched we will see who will ROTFL.
    >
    >
    >
    May 04 09:53 AM | Link | Reply
  •  
    The bar was pretty low before the iPhone arrived.

    The Pre lacks a serious development environment-- it's basically web widgets: the iPhone has XPlane; the Pre will have PacMan.

    They'll sell some Pre's, but, frankly, I'd bet on RIMM or Android to scoop up the bulk of iPhone -resisters.


    On May 04 08:56 AM Qunchuy wrote:

    > On May 03 09:30 PM mani.chawla@treova.com wrote:
    May 04 10:49 AM | Link | Reply
  •  
    The promise of the Palm Pre launch seems to be as tardy as the long promised TypeStyler by Stryder, which reminds me of the play, Waiting for Godot (gɒdoʊ), a play by Samuel Beckett, in which two characters wait for someone named Godot. In the case of Palm, the two characters waiting are Palm CEO Dan Hesse and iPhone haters. In the case of TypeStyler, it's us graphic designers and those laughing at us for foolishly waiting.
    May 04 11:16 AM | Link | Reply
  •  
    On May 03 12:54 PM Aryamehr wrote:

    > Please remember that the Pre has raised the bar so much that the competition is reeling with chaos.

    I've not seen a whole lot of chaos from the competition yet, once it's actually in the wild, maybe. All I see at the moment is "sound and fury; signifying nothing."

    It'll take 6 months after release before we find out if it is anywhere near a game changer. We've already seen what happened when an OS vender tried to integrate the web browser into their OS and it wasn't pretty for Microsoft. Unless Palm has REALLY, and I mean REALLY insulated the Pre WebOS it's going to be ugly* for users.

    *And I don't mean 'not attractive', appearance wise it's quite pleasing.
    May 04 11:50 AM | Link | Reply
  •  

    Are you a 16 year old teenager chatting with his pals over what you did last night at the party? Do you really consider yourself a journalist/analyst with these types of posts on a respectful (relatively) investment blog? I have never seen any serious blogger, journalist, analyst or journalist/analyst wannabie post anything like this to his/her critics. Regardless of you or Aryamehr being right or wrong, your comments is disrespectful and amateurish. You either present rebuttals to his statements or say nothing and leave the mocking to some clowns on this board.
    May 04 01:46 PM | Link | Reply
  •  
    Not sure what "independent survey" you're referring to about them having the best network. I tend to trust the JD Powers and Consumer Reports of the world (in addition to Wireless Week and RCR) which has them at the bottom.


    On May 03 12:54 PM Aryamehr wrote:

    > Please remember that the Pre has raised the bar so much that the
    > competition is reeling with chaos. They just don't know how to counter
    > the WebOS and what the Pre will do to their bottom line. How will
    > Verizon compete with Sprint when the Pre is head and shoulders superior
    > to their best Smart phone, that costs at least $50 more per month
    > for their 'simply everything plan?' How does ATT continue to steal
    > Smart phone customers from Sprint when the Pre is launched? Isn't
    > it patently obvious that if Sprint has a better Smart phone at a
    > monthly cost of $50 less than comparable plans from ATT & VZ,
    > that the bottom line for both these companies will be negatively
    > effected. This is why Palm and Sprint have witnessed much maligned
    > pervasive spin against their companies. Let's just look at why Palm
    > picked Sprint. First Sprint is the only company with 4G capabilities
    > and by the end of this year they will have 4G available in ten metro
    > areas from Las Vegas and Portland on the West Coast to New York on
    > the East Coast. At this moment neither ATT nor VZ will have anything
    > to offer other than hyperbole or spin about their future 4G. On another
    > note Sprint has the most reliable 3G network in the nation, according
    > to indipendent surveys. Now couple this with the savings of $50 month
    > and what you will have is the best Smart phone at a substantial monthly
    > discount from what ATT and VZ offer. In summary, the Best smart phone,
    > on the fastest and most reliable network at a substantially lower
    > monthly cost. Is this not compelling enough? Now do you see why the
    > spin masters are out in droves? The fact is both Palm and Sprint
    > are going to do extremely well from the day the Pre is launched,
    > the only question is logistics and execution.
    May 04 02:29 PM | Link | Reply
  •  
    Never underestimate the ability of a product to take hold merely on virtue of it's appearance and feel arousing the 18-24 crowd. That's how products take hold in this market. What ensues later is anyone's guess - but I think if Dan Hesse says that he won't let the product out unless it works well, you all might be surprised.

    Also, there are too many third party developers that depend on the iPhone framework for there to be any curveballs thrown in June. We know what is coming from Apple - it's good, but they aren't game changers. Look at Android's adoption rate - very slow and almost laughable, but they are still picking up pace. I think that's a worst case scenario for Palm. They have a much sleeker hardware device on their side. And hey, maybe the texters will buy this one - because they certainly aren't texting on the iPhone.

    All that being said, the fundamentals seem to indicate that holding Palm through the release wouldn't be the best idea. That aside, it's not all doom a gloom for Palm and Sprint.
    May 04 05:17 PM | Link | Reply
  •  
    There are already so many quality smartphones out there nowadays. This phone is coming along too little too late. It can't really be that much better than the iphone and the blackberry to say the least, and if it is even slightly better, do you really think people are just gonna give up on their iphone and blackberry when this phone comes out? No, I don't think so, unless it can magically transform into a desktop computer and a plasma tv.
    May 08 09:49 AM | Link | Reply
  •  
    Their only chance is if a phone company snatched them up and made them part of a bigger company for the longterm. Otherwise, I don't really see them making it past the pre, if it ever launches.
    May 08 09:51 AM | Link | Reply
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