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Stocks discussed on the in-depth session of Jim Cramer's Mad Money TV Program, Tuesday April 23.

Show Me The Money, Apple (AAPL). Other stocks mentioned: Yum Brands (YUM), Broadcom (BRCM), Caterpillar (CAT), Kimberly Clark (KMB), Pepsico (PEP), McDonald's (MCD)

The Dow rallied 152 points, in spite of a fake story on Twitter about an attack on the White House, and Apple (AAPL) showed signs of life post-earnings. The company beat estimates and boosted its dividend by 15%; it now yields around 3%. Cramer said the lesson of today's market is that stocks that are beaten down by sour expectations can see a generous bounce. Yum (YUM) soared even after a downgrade, Broadcom (BRCM) beat expectations and was stronger, and even after Caterpillar's (CAT) disappointing earnings, it has finally stopped falling. Is Apple ready for its next big move up? "Not so fast," said Cramer.

Apple, a holding in Jim Cramer's charitable trust, has been in decline for several months because of 3 missed quarters, slowing growth and lackluster gross margins. Even though Apple has bounced back a bit, the stock will not improve greatly until it regains its reputation for dramatic innovation. The iPhone and the iPad are not enough to bring Apple back to its former glory. CEO Tim Cook said:

Our teams are hard at work with some new, amazing hardware, software and services, and we are very excited about the products in our pipeline.

"Show me the money," replied Cramer. Until Apple once again becomes the King of the "OMG Factor," it is better to buy stocks that have what the market wants: consistent growth, performance and dividend. McDonald's (MCD), Kimberly Clark (KMB) and Pepsico (PEP) have these qualities right now, and are good investments. Apple still needs to redeem itself.

CEO interview: David Wenner, B&G Foods (BGS)

B&G Foods (BGS) is a company that buys neglected food brands and brings them back to life. The company has seen great success re-vamping Cream of Wheat, for example, with its innovative Cinnabon flavor. The company reported a strong quarter with in-line earnings, higher than expected revenues at 8.8% and raised guidance. The stock rose $2 right after earnings on Thursday and has gone even higher. BGS's valuation might seem stretched, with a multiple of 19, but Cramer said that lately, food companies with high valuations have tended to go higher.

CEO David Wenner discussed the strong performance of the Cream of Wheat brand, and said that weakness in Mrs. Dash is temporary. The company is responding to demands of consumers for healthier products, and has low sodium and corn syrup free versions of some foods. Cramer mentioned the weakness in the previous quarter, but Wenner pointed out that sales increased by 16% and EBITDA was 20%. He feels the analysts were "getting ahead of themselves," since the company delivered on its guidance. Cramer likes BGS because it is a consistent company with a solid dividend.

CEO Interview: Tom Falk, Kimberly Clark (KMB)

Kimberly Clark (KMB) reported a 3 cent earnings beat last Friday, thanks to organic sales growth and higher margins. The company raised its guidance and now yields 3%. CEO Tom Falk discussed ways in which technological innovations are aiding the company; "It is all about innovation," he said. The company has been a serial dividend raiser and has a generous buyback. "The shareholders own the company," said Falk. He discussed a few weaknesses in the recent quarter, including softness in the healthcare business. For some reason, surgeries are down, and this has impacted that business. However, the birth rate in the U.S. has bottomed and seems to be turning around, and more births will generate sales of KMB's baby products.

Mexico is one of the strongest areas for KMB, and with the economy in the country turning around, sales are likely to increase in the country. Falk talked about the tough decision to stop selling KMB diapers in 13 countries:

It was one of the toughest calls I have had to make in my career ... it didn't feel good. I probably took too long to make that decision.

However, in spite of that, organic sales in some parts of Europe were up 4%, and personal care products on the Continent were selling well. Cramer thinks Kimberly Clark is "exactly the kind of stock you need to be in."

Mad Mail: Whiting USA Trust II (WHZ), MICROS Systems (MCRS), Golar LNG (GLNG), Western Asset Mortgage Capital (WMC), Two Harbors (TWO). Other stocks mentioned: Whiting Petroleum (WLL), Annaly Capital Mortgage (NLY)

Whiting USA Trust II (WHZ) had its IPO a year ago, and is a statutory trust, and not a master limited partnership. WHZ is Whiting Petroleum's (WLL) dividend vehicle that has a net term profit interest in Whiting's properties. WHZ yields 19%, but the trust is likely to be terminated in 2021 once the assets run out of oil. The payout is hostage to the price of oil and gas, and is therefore volatile. Cramer prefers an MLP for a more consistent yield.

MICROS Systems (MCRS) installs and maintains systems for hotels, restaurants and retailers. Its multiple of 16 is a discount to its 18% growth rate. Cramer likes this stock also because it may spin off one of its businesses.

Golar LNG Limited (GLNG) is a play on liquified natural gas, but the company is facing short-term pressure because of rates on tankers. Cramer would not buy GLNG now.

Western Asset Mortgage Capital Corporation (WMC) and Two Harbors (TWO): WMC is a pure agency REIT mortgage-backed security which carries significant risk, but a high yield. TWO has significant credit risk. Cramer prefers Annaly Capital Management (NLY) to the other two, because it does not have credit risk, is restructuring and is making acquisitions.

See Netflix (NFLX) Run. Other stocks mentioned: Time Warner Cable (TWC), Michael Kors (KORS), Coach (COH), Microsoft (MSFT)

Netflix (NFLX) closed up over $2 after strong earnings, but still doesn't get much love on Wall Street. NFLX is a comeback story, and customers have not abandoned NFLX, even as the company has stumbled now and again. Analysts thought NFLX was spending too much money, but the company surprised the bears by having sufficient cash. NFLX benefits from the trend of "binge watching" favorite shows to catch up with a series, and it has proven that content moves the needle. Cramer thinks Microsoft (MSFT) or Apple would be wise to buy NFLX before it goes even higher.

Cramer took some calls:

Time Warner Cable (TWC) is going higher.

A caller asked if Michael Kors (KORS), which was down 20%, but bounced 4% after Coach (COH) reported success in China, will go higher, since it has significant exposure to China. Cramer thinks Coach's strength is in its new look and its shoe brand. Kors might be okay, but bears do not like the fact that the company has had some misses and is trying to digest its secondary. However, he added that Kors is "okay."

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Source: Cramer's Mad Money - Apple: Show Me The Money (4/23/13)