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In a market like this one, it pays to note the subtle differences between ostensibly similar assets.

For example, there are car stocks and then there are car stocks. (Yes, I am writing about cars again, but not for the whole column, honest!)

Right now you can buy shares of General Motors (GM) with a most unusual provenance: They used to belong to GM Vice Chairman Bob Lutz, GM North America President Troy Clarke, GM Vice Chairman Thomas Stephens, and Group Vice Presidents Gary Cowger, Carl-Peter Forster and Ralph Szygenda.

You Can’t Fix Stupid

Now I know we are supposed to think of stock shares as perfectly fungible. And it’s quite impossible to know for a fact that the shares you might be buying today actually came from some GM exec’s personal hoard.

Still, there is a touch of something – I’m not quite sure what: irony? fraud? despicable contempt? – to the idea that Bob Lutz is being allowed to sell off his last $131,000 in GM shares on the open market. Surely he has some sort of inside scoop as to when GM will declare bankruptcy?

On the other hand, one must also wonder as to who on Earth would be so stupid as to buy Bob’s shares, which have actually lost another 38% since he sold them.

But You Can Buy Smart!

And then there are Ford (F) shares. In a few days, you will be able to buy 300 million shiny new shares. This has the market in a bit of a tizzy. The very idea of an American car company deliberately diluting shares in these hard times is – well – delightful, really.

Ford’s health benefit responsibilities are under-funded to the tune of a couple of billion dollars. This doesn’t exactly show up as debt on the books. If the guys at Ford’s C-suite wanted to, they could just as easily sweep the whole issue under the rug. (Heck, GM did exactly that for decades!)

But they’d rather face up to it now and get it out of the way. Did they whine? Did they simper? Did they go to the government for a cheap loan? No!

Do the Right Thing

They are doing what American blue chips are supposed to do: They are raising capital on the open market, and using that capital to dramatically strengthen their company.

They can do this because unlike GM shares, which are hovering somewhere around a dollar (61 cents less, by the bye, than Bob Lutz got for his shares), F shares have gone up 547% over the past few months.

Right now F is down a tad on the news of these new shares. This is pure foolishness: First of all, the inherent value of all shares will rise in the end because Ford is using the cash to retire what is, in essence, debt.

And second, Ford’s market cap is somewhere in the vicinity of $14 billion, so it ain’t but so much dilution in the first place. My advice? Ford is on the straight and narrow path, and how many American companies can you say that about these days? Buy more here at $4.75 and smile when it hits $10 this fall.

Vive la Différence!

This ability to detect subtle clues can clue you in to all sorts of wonderful opportunities. For example, the difference between a cup of coffee at Starbucks and a cup of coffee out of the coffee maker at home is a critical clue that many in the commodities biz completely overlooked.

Everyone knows about the collapse of Starbucks (SBUX). It was the canary in the coalmine for the crash of 2008. SBUX completed a double top in November 2006 (well ahead of the rest of the market) and went on to peel away some 82% over the next 24 months.

The guys who study these things figured: “No wants a morning cup anymore, so that’s it for coffee and sugar.” Wrong again! No one wanted a $5 cup of coffee. But a 10-cent cup at home? Heck, I’ll take two, honey, with tablespoons of sugar in each.

A Sweet Ride

In the end, demand has remained high, but supplies of both sugar and coffee are coming up wildly short.

The spot price for generic coffee has climbed to $1.28/lb, making for a 22% rise since December. Still think folks have totally abandoned the good stuff? Colombian beans have hit a two-year high of $2.20.

And sugar is putting them both to shame: White sugar has risen 52% since December to its three-year high at $450 a tonne.

How to Capitalize on the Coffee Guys’ Mistakes

Now I would be the last guy to tell you to buy coffee or sugar futures, because, quite frankly, I am terrified of getting an e-mail asking what to do with the truckload of beans that just showed up.

But these are most enlightened times, and there are ETFs, ETCs and ETNs for most everything these days, including coffee. The name (oddly enough) is the iPath Dow Jones-AIG Coffee Total Return Sub-Index (JO). The fund has been falling pretty much nonstop on the idea that coffee was going to tank. But now that coffee is clearly still the drug of choice, I suspect those fortunes are about to experience a real sea change.

Last price on my ticker is $39.01 a share and quite frankly, the volume is as thin as all get out. But if a body were to enter tenderly over several days, I imagine they could enjoy quite a ride.

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This article has 24 comments:

  •  
    GM is a disgrace; imagine, arresting its own customers and betraying its own EV1 fan club (which still exists, even without the cars!!).

    Lutz is a complete nincompoop, just as the rest of GM top management are complete losers.

    You can actually "buy" GM shares for 30 cents, by selling put 2.50 due 2011 at $2.20.

    GM management should be prosecuted for destroying a once-great American company with their stupid war against the UAW, and their even stupider stripping the US assets to fund operations in China, Korea, Brazil, Mexico, etc., which, in their hour of need, can't provide ANY return on investment.

    Lutz, who refused to buy Nissan, and Wagoner, who handed $2B to Fiat, are now in the contradicted position that both Nissan and Fiat could buy GM for POCKET CHANGE.

    Because Lutz and Wagoner killed GM, just as they killed the EV1.
    May 15 06:10 AM | Link | Reply
  •  
    GM is generating most of its cash flow because of its developing countries. I disagree with the above comment that ROI is less for GM in developing countries. Daweo is their profitable brand. China's Buick is their success. GM generating its profits in India.
    May 15 07:08 AM | Link | Reply
  •  
    Ford will soar in the short run. While Chrysler and GM make their way through bankruptcy the government will pass some form of the cash for clunkers program. Although I totally disagree with the legislation some form of it will pass. When it does millions of Americans will have cash vouchers in hand looking for new automobiles. You could not dream up a more perfect scenario for Ford. I started buying Frod at a 1.28 and continued forward. By summer I see this stock back at its 52 week high. Then and only then will I consider taking my profits and heading for a more fundamentally sound company
    May 15 07:17 AM | Link | Reply
  •  
    Ford on the do not short list should add to its rise.

    God help you however if you are holding it when it comes off the list.
    May 15 08:41 AM | Link | Reply
  •  
    The automobile industry is a cyclical one with the cycle getting longer between peaks because the cars last so much longer than they use to. I have been shopping for a replacement car and all I am finding is junk on the used car lots because people are paying off their cars and keeping them. Well, cars wear out and when you are faced with the decision to buy a replacement you have to consider new vs used. Right now the new option is the best because of the extended warranties and financing options.
    If you are old enough to remember the past, this has happened about 5 times in the past 50 years and right now we are beginning the 6th.
    Ford is the best American car company choice because they are the only American car company that gives you the confidence that your warranty will be honored and you will have some resale value in your rig when you get ready to trade in the future. Who in their right mind wants to buy a car from the Obama Motor Companies (Chrysler and GM)?
    I have not covered the foreign car companies because this article is about Ford.
    May 15 08:44 AM | Link | Reply
  •  
    The real opportunity here is the potential for sales when GM, Chrysler and Jeep close 1000 plus dealerships. Someone has to be there to take advantage of this, and it looks like Ford may well be the winner. Fewer choices, but at least a new car with warranty for those with some cash to spend. My personal opinion is that a long position on Ford can only result in earnings for those investors that can ride out the bumps.
    May 15 09:22 AM | Link | Reply
  •  
    May I recommend looking at their preferreds.
    F.S or KSK
    As bad as it has been; Ford has made all the payments.
    Look at the charts; these things also got crushed, get paid to wait.

    Disclosurers: (KSK)



    On May 15 07:17 AM lbator wrote:

    > Ford will soar in the short run. While Chrysler and GM make their
    > way through bankruptcy the government will pass some form of the
    > cash for clunkers program. Although I totally disagree with the legislation
    > some form of it will pass. When it does millions of Americans will
    > have cash vouchers in hand looking for new automobiles. You could
    > not dream up a more perfect scenario for Ford. I started buying Frod
    > at a 1.28 and continued forward. By summer I see this stock back
    > at its 52 week high. Then and only then will I consider taking my
    > profits and heading for a more fundamentally sound company
    May 15 09:36 AM | Link | Reply
  •  
    This will be the "great American story" over the next few years. Will the free market capitalism company be able to survive against the combined power of the federal government (which will control GMAC) and the UAW (which will own its two major domestic competitors)? Will they be more nimble in anticipating technological developments, and will their response to the market be better than their competitors' response to the political winds?

    Who is John Galt?
    May 15 12:32 PM | Link | Reply
  •  
    FORD IS THE ONE...BEST CEO..BEST US CAR..DRIVE ONE...BEST QUALITY AWARDS...Yes I own the stock bought at $1.29 and added to it again today.... I have never owned one but I will when needed...Drive Honda's now never a problem there either!
    May 15 03:04 PM | Link | Reply
  •  
    I like the overall trends in ford, however I feel like a lot of the gains will be at the expense of the common. With csco still down 50% from the high for example, and other strong/cheap companies that can grow in the future, I'd rather put my money there. I do think Alan M. and team have done as good as job as they could so far, and best of luck having to compete directly with the socialist backing gm and chrysler.. I'm not in the camp that believes you have to buy American cars, but if you are, I hope you chose F.
    May 15 03:24 PM | Link | Reply
  •  
    Unfortunately John Galt doesn't work for Ford. And that is a problem as I look out 5 years at the auto industry. I would love to see F dominate the domestic market. They could be a good example of American manufacturing surviving in a difficult environment without killing the taxpayers.

    But where will Forg get its labor? In our brave new world, the only workers Ford will be allowed to hire will be part of the union that owns over half of Chrysler and probably 40% of GM? Doesn't anyone else see the conflict of interest in the negotiations that will happen?


    On May 15 12:32 PM bbowen7 wrote:

    > This will be the "great American story" over the next few years.
    > Will the free market capitalism company be able to survive against
    > the combined power of the federal government (which will control
    > GMAC) and the UAW (which will own its two major domestic competitors)?
    > Will they be more nimble in anticipating technological developments,
    > and will their response to the market be better than their competitors'
    > response to the political winds?
    >
    > Who is John Galt?
    May 15 04:40 PM | Link | Reply
  •  
    Even with all the cards stacked against them, using bankruptcy to eliminate dealers and renege on contracts, using government money to 0% finance their cars, etc. etc... I believe excellent leadership, playing fair in the face of adversity, The powerful forces of true capitalism, and their high quality will allow Ford to win in the end.
    May 15 07:51 PM | Link | Reply
  •  
    I heard on Tuesday May 7, 2009 at Morgan Stanley/Goldman Sachs dinner that ford may be in big trouble.

    Reason given is that if GM declares bankruptcy like Chrysler, then Ford with debt will have to compete with both still saddled with debt.

    home.comcast.net/~bpayne37/goldmansach...

    May 15 08:13 PM | Link | Reply
  •  
    Ford mortgaged everything they owned a few years ago and proceeded to burn through a good deal of the proceeds. If GM declares CH 11, unlike Ford, most of their debt will be gone.

    GM will import into the US cars they make in China. The profit made will stay in China and the US taxpayers will have subsidized the entire process. We won't own as much stock as the UAW pension fund. Is this a dream or what?
    May 15 10:12 PM | Link | Reply
  •  
    From what I could gather from the many good comments above, the prospect of GM (or Government Motors Corp., or Phoenix Motors Corp., whatever you want to call it) being sold to the Chinese with headquarters in China could become an eventual possibility. Not meant as an insult to us, but just look at what is happening to Chrysler. Not a happen ending in my perspective.
    May 15 10:43 PM | Link | Reply
  •  
    typo, I mean happy ending


    On May 15 10:43 PM Teutonic Knight wrote:

    > From what I could gather from the many good comments above, the prospect
    > of GM (or Government Motors Corp., or Phoenix Motors Corp., whatever
    > you want to call it) being sold to the Chinese with headquarters
    > in China could become an eventual possibility. Not meant as an
    > insult to us, but just look at what is happening to Chrysler. Not
    > a happen ending in my perspective.
    May 15 10:44 PM | Link | Reply
  •  
    Give up, time to shift from stocks to cash to gold - you certainly can not afford to leave your wealth in depreciating dollars, those green shoots have already shrivilled up, see:
    arabianmoney.net/2009/.../
    May 16 04:27 AM | Link | Reply
  •  
    When you say buy Ford shares right here in a massive dilution at their present price is like telling somebody to take their last coffee money and put it in a lottery ticket. Sure someone is going to win but what are your chances. Here's the picture. Ford is no exception in the auto industry but rather it is caught up in the same issues that are presently facing GM and Chrysler. They have done nothing to distinguish themselves from the other American manufacturers other than they haven't applied for government money; yet. Now knowing this fact, all auto manufacturers are facing a terrible downward spiral in the North American market. Vehicle sales are not going to pick up in a big way. Why would anybody suggest someone invest their hard earned money into a financial economic tsunami is beyond my thinking. This is a time to tread carefully not foolishly. Give me a break! LOL Looking after your money.
    May 16 12:41 PM | Link | Reply
  •  
    Yes he does work for Ford. But he uses another name. He works in transmission controls. I know because I am he.


    On May 15 04:40 PM Jason722 wrote:

    > Unfortunately John Galt doesn't work for Ford. And that is a problem
    > as I look out 5 years at the auto industry. I would love to see F
    > dominate the domestic market. They could be a good example of American
    > manufacturing surviving in a difficult environment without killing
    > the taxpayers.
    >
    > But where will Forg get its labor? In our brave new world, the only
    > workers Ford will be allowed to hire will be part of the union that
    > owns over half of Chrysler and probably 40% of GM? Doesn't anyone
    > else see the conflict of interest in the negotiations that will happen?
    >
    May 16 01:54 PM | Link | Reply
  •  
    well as a momentum play, smart money is figuring the dilution will drive prices down to more attractive levels.So they're accumulating now. Once the accumulation period is over were going to see a bull rally in ford!


    On May 15 03:24 PM DonFurio wrote:

    > I like the overall trends in ford, however I feel like a lot of the
    > gains will be at the expense of the common. With csco still down
    > 50% from the high for example, and other strong/cheap companies that
    > can grow in the future, I'd rather put my money there. I do think
    > Alan M. and team have done as good as job as they could so far, and
    > best of luck having to compete directly with the socialist backing
    > gm and chrysler.. I'm not in the camp that believes you have to
    > buy American cars, but if you are, I hope you chose F.
    May 16 04:53 PM | Link | Reply
  •  
    Ford will be at the same place GM and Chrysler are now in a few short years. Ford has the same exact problems as the other two companies, the difference is Ford was able to take on a massive amount of debt right before financial markets imploded, buying them some time.

    I think Ford makes a better product than Chrysler and GM, and are held in higher regard, but they are still saddled with legacy costs and ridiculous UAW contracts. GM and Chrysler declaring bankruptcy doesn't erase these costs for Ford. It's only a matter of time before it also brings Ford to bankruptcy.

    Even when times were good, Ford was struggling. I certainly don't see Americans buying new $40,000 SUVs and trucks like they were with easy credit and cheap gas. Those were the bread and butter for Ford, and those days are long gone.

    The stock may still go up a bit in the short term, but I'd be wary of jumping in on a stock that's already gone up over 500% in a few short months. I certainly wouldn't want to hold Ford stock over the long term.

    May 16 05:45 PM | Link | Reply
  •  
    If you actually believe that Ford is significantly stronger than GM or Chrysler then you are nuts!
    May 17 03:38 PM | Link | Reply
  •  
    The catastrophe that has struck the US auto industry is not likely to clear anytime soon. Remember those pictures that circulated the net which showed rows and rows of those shiny steel boxes with wheels parked in every which where, including stadiums, racetracks and moored ships. When will they clear the lots? Only when employment picks up. That's long ways to go. Hence, the wiser thing to do maybe to wait until Ford returns to its normal valuations. Who knows, this maybe the first in the series of dilutions, that is public offerings, to come for Ford. The US auto industry is now in a stage akin to the airline industry post 9/11 or during the SARS epidemic. I wouldn't touch any auto stocks now, even with a long pole. Maybe I'm losing the initial pop, but rather play it safe and wait for things to stabilize. jmho.
    May 17 11:30 PM | Link | Reply
  •  
    are there 401k funds that still hold GM? that would explain the forced buying from constant contributions

    in this case.. it really is a contribution
    May 19 12:36 AM | Link | Reply