The Clorox Company (NYSE:CLX) is expected to report earnings on Wednesday, May 1st. The whisper number is $1.09, three cents ahead of the analysts' estimate. CLX has a 84% positive surprise history (having topped the whisper in 21 of the 25 earnings reports for which we have data).
- Beat whisper: 21 qtrs
- Met whisper: 0 qtrs
- Missed whisper: 4 qtrs
Our primary focus is on post earnings price movement. Knowing how likely a stock's price will move following an earnings report can help you determine the best action to take (long or short). In other words, we look at what happens when the company beats or misses the whisper number expectation.
The table below indicates the average post earnings price movement within a one and 30 trading day timeframe:
The strongest price movement of +2.4% comes within 30 trading days when the company reports earnings that beat the whisper number, and +3.0% within 10 trading days when the company reports earnings that miss the whisper number. The overall average price movement is positive through 30 trading days when the company reports earnings.
The table below indicates the most recent earnings reports and short-term price reaction:
In the comparable quarter last year, the company reported earnings one cent ahead of the whisper number. Following that report, the stock realized a 1.4% loss in one trading day. Last quarter, the company reported earnings eleven cents ahead of the whisper number. Following that report, the stock realized a 1.0% loss in one trading day. Overall historical data indicates the company to be (on average) a negative price reactor through five trading days, and a positive price reactor from 10 to 30 trading days when the company reports earnings.
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Since 1998, WhisperNumber.com has been tracking and publishing "crowd sourced estimates" for earnings. We call these earnings expectations whisper numbers. Our whisper numbers are gained from individual investors and traders just like you that have registered with our site. While the whisper number itself is an important part of our analysis, a company's "price reaction" to beating or missing the whisper number expectation is the key. On average, companies that exceed the whisper are "rewarded," while companies that miss are "punished" following an earnings report. Trading on whispers is a technical play on market psychology, rather than a bet on a company's fundamental strengths.
Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.