Kraft Foods Group (NASDAQ:KRFT) is expected to report earnings on Thursday, May 2nd. The whisper number is $0.65, one cent ahead of the analysts' estimate. KRFT has a 56% positive surprise history (having topped the whisper in 9 of the 16 earnings reports for which we have data).
- Beat whisper: 9 qtrs
- Met whisper: 2 qtrs
- Missed whisper: 5 qtrs
Our primary focus is on post earnings price movement. Knowing how likely a stock's price will move following an earnings report can help you determine the best action to take (long or short). In other words, we look at what happens when the company beats or misses the whisper number expectation.
The table below indicates the average post earnings price movement within a one and thirty trading day timeframe:
The strongest price movement of +5.2% comes within thirty trading days when the company reports earnings that beat the whisper number, and +1.9% within thirty trading days when the company reports earnings that miss the whisper number. The overall average price movement is positive through thirty trading days when the company reports earnings.
The table below indicates the most recent earnings reports and short-term price reaction:
In the comparable quarter last year the company reported earnings inline with the whisper number. Following that report the stock realized a 0.6% loss in five trading days. Last quarter the company reported earnings thirty-four cents ahead of the whisper number. Following that report the stock realized a 0.01% gain in after hours trading, but gave back 0.3% in one trading day (very limited short term price movement). The stock did move 9% higher in thirty trading days following that report. Overall historical data indicates the company to be (on average) a positive price reactor through thirty trading days when the company reports earnings.
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Since 1998, WhisperNumber.com has been tracking and publishing "crowd sourced estimates" for earnings. We call these earnings expectations whisper numbers. Our whisper numbers are gained from individual investors and traders just like you who have registered with our site. While the whisper number itself is an important part of our analysis, a company's "price reaction" to beating or missing the whisper number expectation is the key. On average, companies that exceed the whisper are "rewarded," while companies that miss are "punished" following an earnings report. Trading on whispers is a technical play on market psychology, rather than a bet on a company's fundamental strengths.