Jim Cramer's Mad Money Lightning Round Stock Picks 7/20

Stocks discussed in the lightning round session of Jim Cramer’s Mad Money TV program, Thursday July 20. Click on a stock ticker for more analysis:

Bullish calls:

Pfizer (PFE): 'For the first time in two years, I am actually going out bullish on PFE ... they are printing money now that Medicare part D has kicked in. PFE can't help itself - it's going higher!'
Unilever (UL): 'It's got a good yield ... UL, CL, MO, PG - these are what's working, even though they'll probably sell off tomorrow, because of the Google, Amgen, Microsoft rally that I see developing.'
Altria (MO)
Colgate (CL): ' ... I think it's going to have an excellent quarter.'
Procter & Gamble (PG)
Chico's FAS (CHS): 'I can't believe this stock is at a 52-week low ... I'm not backing away. CHS is cheap!'
Cedar Fair (FUN): '...52-week low; yield 7%. The amusement park business is pretty stable ... I would be a buyer of it, just on that yield alone. It's a very well-run amusement park.'
Trinity Industries (TRN): 'The business of TRN, which is railcars, is smokin' ... (but) TRN's getting hammered ... I need you to do something I rarely recommend on the show - I need you to take the pain. Because TRN's too cheap to sell.
Zoltek (ZOLT)
Coldwater Creek (CWTR): 'These are great regional-to-national plays that are being cut ... simply because they have high multiples. I command you to stay with CWTR!'
Starbucks (SBUX): '... a nice upgrade today by Citi.'

Bearish calls:

Sirenza Microdevices (SMDI)
Marvell Technology (MRVL)

Seeking Alpha publishes a summary of Jim Cramer's stock picks every day including: Mad Money Recap, Lightening Round, Stop Trading and his Radio Show.

Get Cramer's Picks by email -- it's free and takes only a few seconds to sign up.